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Click here or scroll down to respond to this candidatePage 1 3Candidate's Name
Davidsonville, MDEMAIL AVAILABLE PHONE NUMBER AVAILABLEhttp://LINKEDIN LINK AVAILABLEStrategic Planning, Business Development, Public Relations & Marketing ExecutiveSummaryAccomplished corporate executive with progressive experience defining and driving business and communication strategies. Proven track record of creating innovative marketing plans, business development initiatives, and promoting brand awareness. Drive profitability through business strategy, development, marketing, and media relations. Able to achieve long-lasting revenue gains, steer strategic visions, and align and execute public engagement stratagems. Adept at cultivating partnerships and building lasting relationships across business and public sectors, including executive level communications with government and community members.Areas of ExpertiseBrand MarketingDigital MarketingStrategic PlanningCommunity EngagementProject ManagementPublic RelationsMedia RelationsAdvocacyConsultingTraining & DevelopmentCommunicationsGovernment RelationsLeadershipBusiness DevelopmentCoaching & MentoringProfessional ExperienceTurtle Toes Productions, LLC, Annapolis, MD 2018 Present PrincipalEstablished and runs Production Company geared toward publishing, screenplay writing, with an umbrella reserved for music production. Formulated outline of an autobiography, wrote and edited. Created title, designed cover and oversaw publishing and production. Self-taught screenplay development and converted book to a screenplay upon request by William Morris Endeavors, and Reese Witherspoon. The book, Feigning Dead Turtle, (under pseudonym) was widely received by numerous publishing production companies. Screenplay currently under review and awaiting sales. Wrights Neck Road, LLC, Centreville, MD 2014 2020 President, Land DevelopmentResponsible for complete land Development Life Cycle from inception to final sale. Conducted perc testing, plat design, permitting review, and commissioner review. Procured land and set border parameters for clients. Coordinated with Department of Natural Resources, oversaw compliance with environmental regulations, and maintained sustainability on the property. Sold land property (initial value $80K) for $1.2M (Over $1 million profit). Sweet Briar College Sweet Briar, VA 2014 2016College AdvocateHired as Advocate and board member of Sweet Briar Alumnae. Appointed to investigate funding, investments, and educational programs. Created Partnerships with state and local government agencies to improve transparency and salvage educational facilities and contributions. Collaborated with media to promote public relations, engage community, and raise awareness. Strategically devised and executed marketing campaign to rebuild the colleges reputation and educational offers yielding the highest student enrollment in history as of 2016. Facilitated roundtable meetings to analyze, review and implement adjustments to staff and university programs, effectually averting college closure. Strategically fundraised millions in aid to renovate the college campus and recuperate litigation costs. Page 2 3Nexus EnergyHomes Inc., Stevensville, MD 2009 2013 Senior Vice President, Public Relations and Marketing Oversaw all aspects of architecting and developing the Net Zero Home concept. Worked with National Assoc. of Home Builders Research Center and Dept. of Energy to design and develop Net Zero Energy homes. Researched and designed geothermal and solar technology, and hurricane proof, Structurally Insulated Panels (SIP). Conceptualized COTS software for smart home systems that allowed homeowners to manage energy production and consumption. Served as Public Relations Representative and Executive Ambassador of Nexus EnergyHomes. Cultivated relationships with local community associations, government, and commercial organizations. Led corporate brand initiatives to convert home buyers to energy independent Net Zero living. Regulated all enterprise communications, press releases, collateral, internal announcements, partner announcements and corporate investor newsletters. Designed, wrote and supervised the implementation of the corporate web site, applied Search Engine Optimization, created private portal for stakeholders/investors. Created construction on-site signs to promote brand awareness in collaboration with realtors. Generated email blasts using Constant Contact. Led, trained and counseled the sales and regional realtor teams on education strategies for home buyers and the high-tech paradigm of emerald home construction. Collaborated with executive leadership, joint venture partners and supported vendors to facilitate home technology conversions. Developed urban townhomes in Philadelphia, Low Country homes in rural South Carolina as well as a HUD community in Frederick, MD, designated as Historical Preservation Committee approved. Promoted Nexus EnergyHomes to the International Builder Show and won recognition as 2012 Builder of the Year. Educated Smart CEO Magazine on the capabilities and achievements of Nexus EnergyHomes and won inclusion in The Fastest Emerging Technology Innovator awards within first year of production. Informed and guided the office of Maryland Governor Martin OMalley, who then issued a public proclamation that Nexus EnergyHomes was the Net-zero capable Energy Value Housing Award 2012 Builder of the Year. Promoted and strengthened long-standing, trusted business development relationships with government officials, clients and business partners. Designed and piloted advertising campaigns including radio, magazines, newspapers, videos and billboards, and received coverage from major publications such as USA Today, NY Times, and Washington Post, with Yahoo Homes story generating 1 Million impressions in one day. Secured a partnership with Ford Motor Company to install and operate EV (car charging) stations powered by Nexus solar installations.Whitlock Infrastructure Solutions, Annapolis, MD 2004 2009 Vice President, Corporate Relations and MarketingDirected corporate marketing and joint marketing initiatives for IT Services Management consulting company that provided HP Solutions. Planned and conducted seminars, executive events, virtual presentations, and campaigns. Drove strategy, creative development, design, planning and communications. Procured marketing development funds from technology partners. Originated and steered advertising campaigns including radio, magazines, and newspapers. Composed corporate communications including press releases, collateral, and internal announcements. Controlled lead generation and delivery for sales executives. Formed and expanded key relationships within the HP and Avnet business partner communities and third-party solutions provider communities. Persuaded partners to contribute $250K quarterly towards procurement of marketing. Played a key role in firms attainment of platinum certification standing as one of six platinum-certified firms worldwide; accepted formidable bid to study engineering, sit and pass comprehensive exam required for firms certification. eSavio Solutions, Annapolis, MD 1999 2004Director, Marketing and Alliance Partner ProgramsPiloted the Alliance Partner Program and marketing initiative during eSavios acquisition of Coleman, Martin, Bafford and Bender, prior to Paradigm Technology Partners acquisition of eSavio. Propelled strategy, creative development, media planning, direct response execution and web programs around channel partners. Facilitated employee recruiting and retention programs, created requirements analysis for customer relationship databases, and developed company proposals. Constructed annual corporate marketing initiatives during marketing program launches. Contrived comprehensive joint marketing plans and effectively positioned partner products and Paradigms value-added services to current and potential customers. Partnered with business development divisions to establish and strengthen new alliances. Fostered state and local affiliations including High-Tech Councils, Chamber of Commerce and State Governments. Page 3 3Digex, Beltsville, MD 1997 1999Site Engineer and Project SpecialistServed as the interdepartmental liaison to facilitate project management goals and completion. Designed and Developed firms online Sales Contract Tracking Tool (SCTT) and delivered tools training to sales and executive staff. Devised and managed pricing packages. Created training and education programs for sales departments. Performed business analysis and market trend research. Carried out sales support organization across business development, finance, site engineering, technical operations, and customer service departments. Recognized for exceptional contributions, progressively promoted from coordinator to engineer role. EducationBachelor of Arts (BA), Liberal Arts, AnthropologySweet Briar College, Sweet Briar, VirginiaCoursework (Architecture, Theater, Arts)Regents College, London, EnglandProfessional AffiliationsMember, Chesapeake College Board of AdvisorsMember, Center for Leadership in Environmental Education Member, Tech Council of Maryland and Queen AnneMember, Frederick CountyMember, Anne Arundel Chambers of Commerce |
