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Click here or scroll down to respond to this candidateCandidate's Name
Street Address Ridge RoadEdison, New Jersey Street Address
Cell: PHONE NUMBER AVAILABLE e-mail: EMAIL AVAILABLEMEDIA RELATIONS/MARKETING/COMMUNICATIONSSenior creative manager with many years of progressive experience and responsibility in public relations, media relations, advertising, communications and marketing disciplines in both the non-profit and private arenas. Demonstrated record of high-performance standards in the development and execution of marketing and communications strategies that increased market share and enhanced image, identity and presence in varying markets.Strategic planner skilled at organizing complex projects, defining project priorities, and delegating tasks when necessary. Proven effectiveness in the development and management of measurable, broad reaching projects addressing advertising, public relations and marketing communications.Skilled editor possessing highly-refined writing and editing skills, adept at conceiving, writing and managing layout of various written communications, in both printed and web-based format, including brochures, sales materials and other marketing collateral, press releases, feature stories, byline articles, case studies, news articles, newsletter publications, crisis communications, website content, copy writing, annual reports, blog posts, op-eds and direct mail and e-mail marketing, taglines, scripts, speech writing, adhering to both AMA and AP style guidelines. Serve as a contributing writer to various magazine and trade publications including New Jersey Business magazine.KEY MANAGEMENT STRENGTHS Project Management Media Relations Proofreading Social Media Public Relations Website Content Development Website Management Copywriting and Editing E-Mail MarketingPROFESSIONAL EXPERIENCEHarmony Marketing, L.L.C. Hazlet, NJCommunications Manager/Marketing Manager 2009-2023Provide complete marketing solutions for small and mid-sized businesses by employing a highly skilled team of professionals including website developers, SEO and social media marketing experts, content developers, copywriters and public relations and marketing professionals to help small and mid-sized businesses use both traditional and social media tools, sites and applications to connect with customers and prospectsConsistently develop new and innovative tools and technologies in order to develop integrated marketing plans that include a traditional and social media marketing plan and offer website development, content development, SEO, a social media marketing strategy, blogs and setting up profiles at different social media sitesUse social media marketing to build brand, encourage brand loyalty, drive website traffic and generate buzzBriechle-Fernandez Marketing Services Eatontown, NJCommunications Specialist - Copywriter 2007-2009Managed several corporate business-to-business accounts for multi-billion-dollar global companies providing public relations, advertising, marketing, social media, direct mail, collateral development, trade show, media relations and website content for the healthcare, chemical, cosmetics, personal care, household care, soaps and detergents, pharma, automotive catalysts and construction industriesAccount Management - Responsible for providing appropriate advertising, public relations, and collateral writing, media relations, website content, digital media, multi-media presentations, publications development and trade show support for several business-to-business clients, including: Kemper System Inc., (Construction) Evonik Degussa Corporation (Chemical, Pharma) Gelest, Inc. (Pharma) Umicore (Automotive and Diesel Catalysts) and Siemens Water Technologies (Electro Catalytic Systems and Anodes)Marketing - Developed marketing campaigns for market expansion and to attract new target audiences, while aggressively competing with top competitors for market share to provide the base for solid long-term earnings growthPublic Relations Outstanding media placement in print, broadcast, trade publications and a variety of off-line and on-line media. Produced byline pieces, case studies, feature articles, press releases, newsletters, technical articles, client biographies and e-mail blastsMedia Relations Successfully positioned clients with national, regional, trade publications and online media. Established speakers bureau providing opportunities for clients to serve as authoritative experts in their industry and present case study papers at conferencesAdvertising Implemented advertising strategies and wrote ad copy for print and online advertisements, copywriting, direct mail, brochures, taglines, scripts, speech writing, tradeshow materials and digital mediaConsulting Positions:Bristol-Myers Squibb, Princeton, NJ - 2006Stern + Associates, Cranford, NJ - 2006Harrington Communications, Springfield, NJ - 2006Developed creative, well-educated strategic plans and managed all aspects of assigned information technology communication projects while meeting daily deadlines and long term project dates with 98.6 % efficiencyDemonstrated superior project management experience, while completing multiple, simultaneous tasks with minimal supervision, freeing supervisor to focus on core activities.Conceptualized projects from inception through completion, keeping them on schedule while adapting to sudden changes and shifting priorities, reducing costs by 10%Worked with leading companies to develop media relations strategies and special event initiatives for new product launches, life enhancing medical devices, (spinal cord stimulators and cochlear ear implants), corporate accounts and non-profit organizations that improved media outreach and placement in national and regional markets 25% and helped build public awareness and brand recognition, increasing sales by 6%Created external and internal strategic customized communication programs including press releases, pitch letters biographical fact sheets on clients, newsletters, and other collateral materials that promoted sales growth by up to 15%, created a positive image and strengthened a clients link to business, consumers, communities, professional associations and non-profit groups.Caldwell University Caldwell, New JerseyDirector of Media Relations & Advertising 1995 to 2005Serving as spokesman for college, tripled exposure for college through print, broadcast and electronic media outlets, resulting in the largest student recruitment success in years 1997, 1998, 2000 and 2001Managed overall direction for college website utilized as primary vehicle in promoting clear and consistent institutional image. Worked closely with IT Department to achieve measurable results.Established internal web master for site resulting in annual cost savings of $100,000Developed persuasive story ideas and used individuals as media experts for positive promotion withmajor media including New York Times, New York Newsday, Tampa Tribune, Dallas MorningNews, Fox On-line News, NBC and ABC and various cable outletsCreated various communication channels to reach target audiences through media relations, pressreleases, feature stories, speakers bureau, website communications and direct mail. Supervisedpublications management including design of internal newsletter and alumni magazine.Managed departmental budget of $300,000; managed staffPromoted, coordinated and supported fundraising, alumni, recruitment and special eventsDeveloped and implemented Crisis Communications Plan, a detailed protocol for responding to the media in emergency situationsCoordinated advertising plans with VP and outside advertising agenciesReceived Garden State Journalist Association awards in 1997, 1998 and 2000Other positions:American Liver Foundation Cedar Grove, New JerseyProgram Director 1992 to 1995Developed National Marketing Plan which resulted in increased sales of 30%Supervised the process of streamlining marketing materials reducing costs by 25%Worked in cooperation with other pharmaceutical companies such as Merck and Schering-Plough on hepatitis prevention vaccination campaigns and the treatment of liver ailments and liver diseasesHelped to educate and market materials to high risk target markets on vaccinations for hepatitis A and BNew York Blood Center / New Jersey Blood Services New Brunswick, New JerseyPublic Relations Coordinator 1989 to 1991Served as media spokesman, doubling media coverage within six months and increasing donor base by 15%Directed internal and external public relations programsWorrall Newspapers Inc. / Spectator Newspaper Union, New JerseyManaging Editor 1987 to 1989Provided direction for overall content of newspaperPrepared page layout and content. Edited all news, feature and press release copy.ReporterWrote investigative, feature and hard news columnsWrote editorial column addressing national, state and regional issuesRecipient of two NJ Press Association awards for excellence in reportingEDUCATIONCaldwell UniversityM.B.A.Rowan UniversityB.A.: CommunicationsPROFESSIONAL MEMBERSHIPSPublic Relations Society of America (PRSA)Garden State Journalists AssociationAssociation of Independent Colleges and Universities of New Jersey (AICUNJ)Freelance PositionsNew Jersey Business MagazineContributing Writer ongoingCostume SuperCenterCopywriter 2013 |
