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Click here or scroll down to respond to this candidateCandidate's Name
Street Address Chauncey LaneLawrence, NY Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLEEXPERIENCE SUMMARYIndustry Background: Business Services, Credit Cards, Entertainment, Finance, Healthcare, Manufacturing, Media, Publishing, Telecommunications, Broadcasting-RadioMarket Segment Background: ConsumerAREAS OF EXPERTISEAcquisition/Loyalty/Retention ProgramsChannel MarketingDigital Marketing/Web/Smartphone appsDirect ResponseMarketing StrategyPartnership MarketingData AnalyticsALLSTATE-AFLAC (Present) 2013 presentBenefits SpecialistDeveloping business accounts across numerous industriesOffering voluntary programs designed to serve as cash reimbursement due to a sudden illness or injurySiriusXM Satellite Radio 2011-2012Marketing ConsultantDeveloped marketing strategy for the Aviation Recovery ProgramDeveloped strategy and planning document to incorporate Infotainment Services acrossSiriusXm marketing communication streamsThe New York Times 2010-2011Marketing ConsultantAssisted in the launch of the International Herald Tribune (IHT - Global Edition of The New York Times) Digital SubscriptionsDeveloped and implemented marketing plans to maximize IHTs profitabilityCommunicated effectively and interfaced closely with various internal departments to develop IHT marketing programs, including Marketing Operations, IT, Creative Services, Customer Care, Finance, Digital Marketing, Ad Operations, Customer Insight Group, and External VendorsBrainstormed and executed new marketing initiativesExecuted marketing programs through a variety of channels including: email, NYTimes.com, direct mail, print, partnerships, search marketing, and third party display advertisingVerizon 2007-2009Marketing ConsultantDeveloped and executed marketing programs for FIOS through a variety of channels, including DRTV, direct mail, radio, print, bill media, and internetWorked closely with agency partners and provided strong, clear direction to develop copy, creative, and other forms of communication for Verizons marketing campaignsALP Consulting 2001-2007Marketing ConsultantRepresented clients in numerous industries, including telecommunications, publishing, assisted living, and healthcareDeveloped and implemented strategic marketing plans to maximize client profitabilityCreated and executed partnership marketing programs through combined business relationships for additional acquisition and revenue opportunitiesAOL Time Warner 1999 to 2001Senior Marketing Manager, TIME MagazineDeveloped and implemented the strategic consumer marketing plan for a new TIME product launch, TIME Large Magazine including creative execution, media planning, and budgetingDeveloped/managed direct mail and other direct response subscription sourcesoCreated strategic alliances for additional distributionIdentified, developed, and managed 18 innovative marketing partnerships, for TIME and TIME Large, reflecting potential revenues of $45 million in sales for partners and TIME MagazineDeveloped marketing programs tailored to each partners unique goals, resulting in an average gross sales increase of 12 percentPartnership programs included trade shows, events/sponsorships, point of purchase programs, and direct-to-consumer sales through a variety of channels, including Internet, direct mail, space advertisements, inserts, bangtails, magazine wraps, and telemarketingActed as account manager and key contact for partners while continuing to grow each relationshipNegotiated agreements with partners in order to arrive at mutually beneficial termsOversaw all aspects of promotional efforts, including campaign setup, legal review, order fulfillment, and profitability analysisSupervised workload and career development of associate marketing manager and internsAmerican Express 1998 to 1999Marketing Manager, Merchandise ServicesDeveloped and implemented marketing strategies designed to maximize profitability while building and enhancing key relationships with external partnersProvided strategic planning for catalog developments including profit and loss responsibility ($36 million in sales), revenue forecasts, and customer-focused segmentationExceeded financial goals of 1999 by increasing gross sales by 6 percent and net operating margins by 19 percentNegotiated vendor contributions that offset advertising expenses and enhanced partnership program effectivenessDeveloped process improvements that resulted in annual savings of $137 millionLed a cross-functional team in the tactical execution of 22 catalogs annuallyoServed as a liaison between external partners (vendors and advertising agencies) and internal partners (merchants, operations, customer service, legal, and customer information management departments)Spearheaded new testing initiatives, product selection, purchase incentives, alternate channels of distribution (space-ads, statement inserts, and bangtails) and new target populations to increase customer responseNewbridge Educational Publishing 1995-1998Marketing ManagerSupervised planning and execution of new member acquisition efforts for 19 educational and professional direct marketing continuity programs, with an annual budget of over $4 millionCreated annual financial/marketing planoForecasted sales and new members by source (direct mail and telemarketing)oDeveloped marketing strategies to reduce costs of mailingsoRecommended offer tests and mailing listsoCoordinated with advertising department on package designNegotiated contracts with list brokers and computer houses, saving $123,000 annuallyDeveloped an international direct sales divisionoMarketed curriculum products to school marketsReported directly to the senior vice president of marketingEDUCATIONBA, Barnard College, Columbia University |
