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Click here or scroll down to respond to this candidateCandidate's Name , MBA PHONE NUMBER AVAILABLEOverland Park, KS EMAIL AVAILABLESenior-Level Strategic Marketing ProfessionalA highly accomplished business strategist and marketing leader excelling in gathering and interpreting data insights to shape marketing services and programs for diverse industry segments, including hospitality, financial, pharmaceutical, real estate, technology, and telecommunication companies. Effectively design and manage complex multivariate studies that include online and in-person qualitative and quantitative research as well as customer and user experience analysis. Astutely synthesize large amounts of data from multiple sources to inform strategic planning and the launch of impactful and engaging marketing campaigns. Communicate effectively cross-functionally while serving as a C-suite business advisor.Expertise: Strategic Planning Branding & Marketing Portfolio Optimization Communications BudgetingP&L Product Marketing Innovation Research & Analysis Data Analytics Project Management ProposalsNegotiations Cost Controls Customer Service Sales Public Relations Event Planning International BusinessSELECT CAREER HIGHLIGHTSPerform qualitative and quantitative studies to gather consumer feedback and insights, including managing focus groups and individual one-on-one interviews (both online and in-person).Headed market and marketing research for leading non-profits and industry giants such as Childrens Medical Center and Childrens Mercy as well as H&R Block, Visa, Philips, PepsiCo, Frito Lay, American Airlines, J&J, and more.Managed an innovation community with more than 700 brand lovers at Frito Lay, gathering feedback and insights used to guide product development, go-to-market strategies, and merchandising/promotional campaigns.Drove innovation and product development for several diabetes-related devices at J&J; identified key barriers to the use of insulin pumps and other wearables to help shape strategy to improve the user experience.Developed engaging and impactful marketing initiatives for American Eagle and managed market research used in American Airlines branding and advertising initiatives.PROFESSIONAL EXPERIENCEINSIGHTS IQ, LLC 2012-PresentMarketing Insights ConsultantProvide strategic insights for marketing, portfolio optimization, market research, and user experience to clients across a wide range of industries, including healthcare, CPG, restaurants, transportation, telecommunications, media, financial, and retail sectors as well as non-profit organizations and advertising and design agencies.Perform market research for clients such as H&R Block, Visa, TransUnion, Johnson & Johnson, Philips, Southeastern Mills, Swartzkopf, University of Kansas Athletic Department, TD Bank, Childrens Mercy, Childrens Medical Center, and more.Conceive, plan, and manage qualitative and quantitative studies, including gathering consumer feedback and insights through focus groups and individual one-on-one interviews (online and in-person).Identify messaging and branding strategies to best communicate to consumers the value of a product.Hire, select, and manage various size contractor teams according to the needs of individual projects.Frito Lay 2010-2012Director of Brand Lover CommunityManaged an innovation community with more than 700 brand lovers, gathering feedback and insights used to shape product development, go-to-market strategies, marketing and advertising, packaging, and merchandising strategies.Director of Brand Lover Community ContinuedIdentified critical packaging requirements for client segments who have lost dexterity in their hands.Managed segmentation activation among senior marketers and the sales team.Dr. Pepper Snapple Group 2005-2009Director of Carbonated Soft DrinksProvided leadership for the soft drink division and served as a representative to JDRF for the carbonated soft drink division.Provided strategic plans to optimize the 7-Up and Diet 7-Up product lines.Managed segmentation immersions for senior marketers.Recognized for developing Best in Class reporting/insights for new products.Johnson & Johnson 2001-2004Senior Manager, Innovation ResearchLed four team members in managing the informatics strategy for all devices and the innovation process for LifeScan marketing.Drove innovation and product development for several diabetes-related devices; identified key barriers to the use of insulin pumps and other wearables to help shape strategy to improve the user experience.Managed intelligence for competing brandsPRIOR: Group Manager, International Markets, Sprint Business Services: Led five team members in developing marketing tools and promotional campaigns to drive international business sales.Group Manager, American Airlines: Developed marketing initiatives for American Eagle and managed market research for AA branding/advertising. Introduced portfolio optimization plans for fleet purchases and retentions and crafted alternative, more user-friendly processes for boarding turboprop and regional jet aircraft.Senior Manager/Analyst, PepsiCo/Pizza Hut: Developed optimized products to increase sales and reduce costs. Researched and identified the importance of sports-sponsored content and sponsorships.Adjunct Professor, Multiple Institutions: Provided instruction for courses at the University of Kansas, Bethel University, and Kansas State University. Courses include Marketing, Research, Qualitative Research for Food Scientists, Strategy, and Statistics.EDUCATIONMBA, Statistics & Research Analytics Wichita State UniversityBA, Business Wichita State University |
