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Work Experience SummaryInnovative Digital Marketing Specialist with 15+ years of experience in driving growth through technology and user- centric solutions. Skilled in business development, sales and marketing, multimedia communications, data analysis, trend analysis, and cross-functional collaboration. Experienced in content development, copywriting, and public relations. Known for multitasking, time management, and collaboration with stakeholders to achieve KPIs. SkillsOperational: New Business Development, Account Management, Project Management, Stakeholder Liaison, Production Management, Prospecting, Customer Service, Market Research, Forecasting, Empathy, Emotional Intelligence, Creative Campaigns, Team LeadershipProfessional: Communication, Team Leadership, Empathy, Emotional Intelligence, Public Speaking, Writing Technical: Adobe Creative Suite, Artificial Intelligence (AI), Social Media Marketing, eCommerce, SEO, Paid Search, CRM, CMS, Physical Design, Exhibits, HTML, CSS, Web Design, Graphic Design MATT SHEILS Digital Marketing SpecialistEMAIL AVAILABLE PHONE NUMBER AVAILABLE MattSheils.com LinkedIn Won collaboration with Disney, Discovery Channel, US Tennis Association, Urban Land Institute, The Amazing Race, Nvidia, entertainment behemoths, tech startups, policy makers, and independent producers around the world through my personable approach and technical expertise Produced over 40 virtual tours in collaboration with an international real estate organization, successfully connecting with their 45,000+ members during 2020/21, resulting in a new product offeringOversaw end-to-end marketing campaigns, resulting in a 20% increase in B2B and B2C partnerships year on yearSuccessfully secured major brand trust, leading to single projects valued at $25K each on average, with some exceeding $100KAchieved consistent monthly sales and outreach growth of 15% or more Successfully secured new business at a rate of 200% YoY through innovative marketing efforts, including video intros and printed materialsCollaborated with marketing and production teams to secure 80% of a major client's annual budget, resulting in the largest digital win of the yearDrove the strategic direction and execution of customer acquisition, resulting in a 300% increase in attendance at a prominent tourism hotspot in Boston Launched a branded Shopify website for streamlined ticket purchasing, leading to consistent monthly revenue growth of double digits throughout 2018Produced a vast array of marketing materials (graphic and video content) for various platforms, social media, print advertising, exhibits, mobile apps, in-museum signage, vehicle wraps, and festivals Digital Marketing and Production SpecialistPoint Of Capture: A virtual tour and video production company. Jun 2005 - Present  17 yrs 10 mosSales and Marketing Specialist Boston 25Cox Media GroupJan 2019 - Oct 2020  1 yr 10 mosCreative DirectorBoston's Dreamland Wax MuseumSep 2017 - Sep 2019  2 yrs 1 mo