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Click here or scroll down to respond to this candidateCandidate's Name
Cell: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLE Weston, Florida Street Address
SENIOR MARKETING MANAGERAn accomplished, award-winning, and talented professional with a comprehensive background in project management, creative direction, writing, and tradeshow direction for B2B & B2C channels. Proven results with direct positive impacts to revenues, brand strategy, and public relations. Key areas of expertise include: Advertising Campaigns Public Relations/Copywriting Digital Content/E-Commerce Market Strategy/Analytics Social Media (SEO)/Website Product Development Project Management Tradeshow Direction Lead Management (MQL)PROFESSIONAL EXPERIENCEThe Legacy Companies Inc. (TLC) Weston, FL 07/2019 04/2023 Marketing Communications Director, Commercial Division Responsible leading the commercial division marketing team to support brands such as BevLes, Blakeslee, General, Sapphire, Maxx Brands and Greenfield World Trade (~$50M annual revenue). Determined brand strategy and implemented marketing tactics based on industry market knowledge, competitors, and other market forces. Developed, created, and executed integrated marketing campaigns, sales tools, product launches and product line reviews to support B2B and D2C channels with an annual budget of $350K. Key accomplishments were: Partnered with production companies gaining national media exposure for TLC brands increasing brand awareness within the foodservice industry nationally syndicated shows such as Kitchen Commando & Gordon Ramsey Save our Town. Implemented product launches: Intelligent Series Ice Machine, BevLes Steam Tables, Maxx Cold Merchandisers, General Ranges, Fryer and Grills and new Sapphire Luxury Appliance Brand, increasing market share by 5% and sales by 15%. Developed TLC commercial brand websites increasing direct and organic impressions and sales by improving content, implementing backlinks strategy, A/B testing, SEO and quarterly key word audits. Results for D2C organic sales for Maxx Cold/Ice first year $350K and General Q1 sales $20K Initiated commercial promotional strategies for the calendar year, resulting in over $500K in sales. Orchestrated an organic social media strategy, in the first year, gathered over 2K followers on LinkedIn Served as project manager lead for Lowe's product line review resulting in two new products for projected sales increase of $110K in the first year. Implemented a print on demand program with a savings of over $40K and labor savings of $20K. Eaton Residential Wiring Devices Division (RWDD) Peachtree City, GA 2015 2019 Residential Wiring Devices Division Marketing Communications Manager / Director Led a marketing team of managers and communication professionals to support RWDD division, Canada, Mexico and Marina Power and Light with a $1.7M budget. Responsible to drive growth through new product launches that allowed RWDD to achieve new product vitality for US channel partners / retailers and supports through national promotions, print media, public relations and social media campaigns. Key accomplishments were: Received 2018 Best of IBS Indoor Living Products Award for the Home Automation Hub and 2018 Home Automation Hub EC&M Product of the Year. Lead Product Data Hub implementation, a product management information database (PIMS) enabling content syndication of all SKUs to omni channel retailers. Created and implemented Eaton.com Wiring Devices Division global website launch. Manage the user experience and increased social media presence for Wiring Devices. Participate in the development and execution to support the retail channel with product line reviews, packaging, promotions and E-commerce to increase market share, over 1000 SKUs increasing retail sales by 10% YOY.Candidate's Name Page 2Hoshizaki America, Inc. Headquarters Peachtree City, GA 2004 2015 Senior Marketing ManagerLed a marketing professional team and managed a $1.6M marketing budget and an annual trade show operating budget of $615K. Increased brand awareness and launched new products. Planned and facilitated all aspects of operations for 14 industry and national account trade shows annually including: Burger King, McDonald's, Subway, and national buying groups. Key results were: Worked with cross functional departments to establish a real-time lead generation database, generating sales of$300K. Managed a co-op marketing program budget of $500K, utilized by independent distributors to promote their products resulting in 14% sales increase. Oversaw two major website redesigns while working with national buying groups and national accounts to build independent templates/portals. Increased product exposure over 50% resulting in increased sales and secured free cover in FER Magazine for partnership with Coke Freestyle and Five Guys restaurant Received 2013 Best in Class Ice Machines By FER, Dealer Design Gold and Silver product awards for 6 years Submitted and prepared industry award presentations resulting in the Energy Star Promotion award in 2012 and Star Manufacturing Partner of the Year 2013 and 2014 CB Richard Ellis (CBRE) Atlanta, GA 1999 2004Southeast Marketing ManagerRecruited, hired, and managed seven marketing professionals. Monitored workflow, set work priorities, and troubleshot day-to-day hardware and software issues. Developed strategic marketing plans, goals, and objectives for Southeast region brokers and clients. Provided creative direction to internal and external clients relative to design, layout, packaging materials, estimates, and printing options for all marketing and promotional items within branding style guidelines. Key learnings were: Developed and maintained departmental budget, as well as solicited competitive bids and estimates for the southeast region and customer vendor relationships. Produced client presentations and deliverable materials by providing hands-on creation and art direction. Worked with research team and cross functional teams gathering demographics applicable to developing a marketing strategy for brokers and clients. Created campaigns, analytics and reports for brokers and clients. EDUCATIONUniversity of West Georgia, Carrolton, GA Bachelor of Fine Arts, Graphic Design Computer Skills: Proficient in both Macintosh and PC platforms, Microsoft Office, Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Enterprise Management, Shopify, Salsify, Asana, Wrike, Bazaar Voice, Flipsnack, MailChimp, Eloqua, Google Analytics, Slack, Microsoft Teams and SAP. INDUSTRY TRADESHOWS International Builders Show / Kitchen and Bath Show IBS/KBS North American Association of Food Equipment Manufacturers NAFEM National Association of Convenience Stores NACS National Restaurant Association NRA |
