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Click here or scroll down to respond to this candidateCandidate's Name
Virginia Beach, VA Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLEVICE PRESIDENT OF MARKETINGEMPHASIS: CAMPAIGN MANAGEMENT, DATA ANALYSIS, CONTRACT NEGOTIATIONS EXECUTIVE SUMMARYMarketing Leader with more than 10 years of experience seeking a new opportunity. Extensive experience creating and implementing strategic marketing plans and campaigns for companies in diverse industries including CPG, Manufacturing, Restaurants, Apparel, Retail, and Healthcare. Well-developed skills in leadership, managing marketing employees, managing multi-million-dollar budgets, and driving customer acquisition through digital and social media advertising, SEO, display advertising, external partnerships, and more. Dedicated leader with excellent communication skills and a proven track record of success overseeing the creation of marketing collateral and managing marketing campaigns that increase brand awareness, drive revenue and secure customer loyalty. AREAS OF EXPERTISECampaign ManagementMarketing Best PracticesIdentifying New MarketsMarketing AnalyticsMarket ResearchProduct ResearchMarketing Channel ManagementContract NegotiationsEmployee ManagementEXPERIENCERUME HEALTH, Huntington Beach, CA May 2022 Present Led company-wide clinical service design, development, and implementation with an annualized budget of roughly$29MM for use by 250+ full-time employees. Responsible for strategy, research and development, customer satisfaction, customer experience, implementation, and support across 80 clinics in 15 regions. Vice President of Product Marketing Increased profitability of our number-one service by 251% Streamlined clinical service operational process resulting in a 73% reduction in labor expenses. Created service-specific marketing and service-line marketing strategies that reduced the customer acquisition cost by 71%. Implemented a new system for product development and implementation which led to over a 100% increase in service offerings over a 4-month period. Consolidated systems into one company-wide system increased the number of patients connecting with providers which increase gross revenues by 19% for the service lines. Oversaw policy and procedure and standard operating procedures redevelopment for all services lines which led to a 143% increase in billable claims.GRASSP HEALTH, Santa Monica, CA December 2021 November 2022 Led nationwide marketing campaigns and business improvements with an annualized budget of $400K and 10+ full- time employees. Responsible for strategy, operations, client relations, and customer satisfaction. Chief Marketing Officer & Operating Officer Negotiated multiple contracts with partners to increase our revenue by over 200%. Developed the annual marketing plan and the strategies, tactics, and resources to achieve business goals resulting in a 10% increase in customer acquisition. Oversaw email marketing efforts and achieved a 145% increase in open rate and 1,200% in clickthrough rate. Spearheaded the redesign of the companys user interface to improve the customer experience. Which led to a 30% increase in customer acquisition.NATIVE GRILL & WINGS, Phoenix, AZ May 2021 December 2021 Led the nationwide marketing operations with an annualized budget of $1MM and 25+ employees. Responsible for strategy, business development, operations, franchisee relations, and customer satisfaction across 23 locations. Vice President of MarketingCandidate's Name
Phoenix, AZ 85018 PHONE NUMBER AVAILABLE EMAIL AVAILABLE Increased loyalty program engagement by 36%. Created and implemented new brand standards to modernize the brand and re-target a younger audience helping to increase per unit EBITA by 18%. Optimized marketing systems and platforms to help net the whole franchise $58M a 10% increase year over year. Assisted in brokering a $20MM deal to sell the corporate franchise to Fat Burgers with a 300% ROI. Optimized marketing systems and platforms to help net the whole franchise $58M a 10% increase year over year. BAKED BROS, Phoenix, AZ October 2019 April 2021Led the marketing operations and product development with an annualized budget of $700K and 10+ full-time employees. Responsible for strategy, design, research and development, marketing, web design, customer acquisition, and support of 105 retail partners.Marketing Director & Product Director Developed the SEO strategy that led to an increase of 17,000% in website traffic over an 18-month period. Led the marketing efforts that resulted in over a 2,000% increase in sales for our Syrup product line. Managed the strategic planning and implementation of marketing operations and product development that led to a 500% increase in revenue over an 18-month period. Oversaw the implementation of HubSpot software to give the company real-time data on marketing campaigns and the company's overall goals which aided in the 500% growth the company saw over 18 months. Directed the email marketing strategy that led to a 33% increase in open rate. COMMERCIAL EXECUTIVE MAGAZINE, Phoenix, AZ October 2018 October 2019 Led the strategic planning, design, and development of offerings with a budget of $100K and 10+ contracted employees. Responsible for the magazine and website advertisement development and design and all contractual relationships.Marketing Director Developed strategic business plans that led to a 53% increase in annual revenue. Oversaw the strategic planning that led to a 30% increase in email engagement. Directed the SEO strategy that led to a 64% increase in website traffic. AKUA CLOTHING COMPANY, Chesapeake, VA December 2011 September 2018 Led company business initiatives, strategic planning, product development, and marketing operations. Responsible for strategy, design, research and development, marketing, web design, customer acquisition, and e-commerce. Creative Director Designed seasonal apparel product lines and oversaw all social media marketing campaigns across Facebook, Instagram, and Twitter. Built and maintained all marketing collateral materials. Created and managed an order fulfillment system and managed relationships with partnership accounts. Worked with manufacturing facilities in the U.S. and China and with advertising companies to advertise products. BOARD MEMBER EXPERIENCEStay Management, Virginia Beach, VA January 2023 Present Member of the Board of Advisors and ShareholdersPERSONAL GAINS FITNESS, Virginia Beach, VA August 2019 February 2023 Member of the Board of Advisors and ShareholdersEDUCATIONLONGWOOD UNIVERSITY, Farmville, VA, Bachelor of Fine Arts Degree in Graphic Design, Branding and Advertising |
