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Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLEEDUCATIONTHE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA Philadelphia, PA Master of Business Administration Candidate; Major in Business Analytics (STEM) 2022-2024 Clubs & Activities: Fintech (Board Member), Blockchain, Tech, Entrepreneurship, Innovation & Design, Women in Business Coursework: Marketing Analytics, Business Analytics, Product Management, Statistical Computing with R UNIVERSITY OF DHAKA BangladeshBachelor of Business Administration; Major in Finance, Minor in Marketing 2009-2013 Represented Bangladesh as a young delegate in United Nations Climate Change Conference (UNFCCC) in 2011 and United Nations Conference of Sustainable Development, Rio+20 in 2012 EXPERIENCEROMONI $3M on-demand beauty-tech startup with 35K+ customers, 1K+ merchants Singapore, Bangladesh Founder and CEO 2017-2022 Built and managed a 20 employee team; managed day-to-day operations, product development, investor relations & recruiting Achieved 30% MoM revenue growth & 450% annual growth rate in first 12 months of launch; generated $500k+ GMV pre-COVID & issued $30K worth of microloan for merchants, leading to 33% growth in merchants Raised $400K from Accelerating Asia, UNCDF, ESCAP, Biniyog Briddhi, top local & US-based angel investors Product Management: Collaborated with 6 engineers & 2 UX designers to launch 3 mobile applications, resulting in 15K+ downloads, $600K annual recurring revenue, 35% YoY growth rate, 4.7 rating on app store & NPS of 88/100 Led market research of 500+ urban, female customer base to analyze user pain points, demographics & user journeys with beauty services to identify 3 key problem areas to solve Conducted competitor landscape research, developed product roadmap, GTM strategy & MVP features for entering the market Analyzed 30+ app and social media metrics, revamped UI & UX to reduce churn rate by 60%, improve average session length by 120%, reduce supply-demand mismatch by 54.5% & increase customer retention rate by 30% in 6 months Business Development: Pivoted from a 100% freelancer-based business model to a hybrid one with 50% full-time salaried beauticians; attained breakeven in 5 months and prevented losses and layoffs during the pandemic Analyzed 2000+ customer reviews & identified 3 key improvement areas for service delivery; launched 3 new merchant training programs, 50+ brand partnerships & just-in-time merchant grievance redressal system, leading to 60% uptick in ratings Launched a new line of salon cosmetics brand "Romoni Salon Naturals" in collaboration with a leading cosmetics manufacturer, accounting for 25% contribution to total GMV post-launchUNITED NATIONS DEVELOPMENT PROGRAMMEConsultant for a2i- the governments flagship initiative to digitize public and citizen-centric services Bangladesh Project Launch Lead 2016-2017 Led a team of 10 to launch "ekShop", a rural e-commerce aggregator platform with 100+ public & private sector partners, 200 rural entrepreneurs & $120K government fund by collaborating with management & cross-functional teams Led a team of 3 to conduct survey among 500+ rural customers to analyze their pain points around e-commerce shopping: developed MVP features and GTM strategy for an integrated assisted e-commerce, payments and delivery solution Created 5 year roadmap with 200 FTE hiring plan and $50M funding target & presented the findings to Policy Advisor National Consultant- Innovation Fund Assistant 2015-2016 Led market research & gap analysis to identify major product features for a portfolio of 50+ technology based innovative projects funded under the "Service Innovation Fund" by the Government of Bangladesh Devised commercialization strategy for the projects, including 5-year project roadmaps, launch budget & financing targets; successfully negotiated next round of funding for 12 projects for scale-upSTANDARD CHARTERED BANK BANGLADESH BangladeshRelationship Manager 2013-2015 Achieved on average 90% monthly sales targets of key retail products: personal loan, auto loan, credit cards; managed payroll accounts of UN agencies and top international NGOsADDITIONAL INFORMATION Technical Skills: R, SQL, JMP, MS Office Suite, Google Suite, Google Analytics, Agile & Scrum frameworks Fellowships: Selected among top 22 Bangladeshis for year-long Acumen Fellowship 2021 Interests: Active mentor of female-founded startups under various incubator programs in Bangladesh; Op-ed writer of Climate change and innovation related topics: published in multiple national English newspapers |