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Click here or scroll down to respond to this candidateDouglas J. O&#Street Address ;Bryon, MBAStreet Address ~ PHONE NUMBER AVAILABLE ~EMAIL AVAILABLECareer Profile - Content Marketing StrategistExpert written communications professional and marketingstoryteller/content strategist/editor with proven skills in Big Dataresearch and pattern recognition, original white paper composition,report/manual development and training documentation, user guides, videoscripts, corporate branding/positioning/PR, website/social media contentcreation, and strategic planning (100+ blogs/whitepapers/articles/publications) via CMS (WordPress, HubSpot) and AtlassianJira/Confluence, and leveraging Agile/Scrum methods including user storiesand Lean Project Management tools.Industry/Specialty ExperienceHealthcare/Medical, Banking/ATM/Financial Services, Corporate Social Media,Supply Chain/Credentialing, Risk Mitigation, Asset/Brand Protection,Consumer Products, Manufacturing, Bioinformatics, Database Management,Information Technology Services/Software, Talent/Workforce/Education,Consulting, Market/Economic Research.Briarcliff Capital, Content Marketing Strategist (Client and Project WorkBelow) 2012-PresentDiebold, Inc., Canton, OH International security/currency firm and largestmanufacturer of ATMs in the U.S. . Technical writer for onsite project creating an authenticated-token- based virtual productivity manual for worldwide Diebold ATM workforce. Extracted and codified years of legacy institutional knowledge from HQ stakeholders and developed a hierarchical subroutine (via QR code) for access by technical specialists via smartphone in the field. Wrote hardcopy and online version of technical documentation for both legacy and new ATM product line.BlueBridge Networks, Cleveland, OH Data center, business continuity,disaster recovery, and managed services . Technical writer for PCI DSS Security Compliance Program, documenting Standard Operating Procedures for ensuring conformance with client encryption, security (physical and technological infrastructure), incident management, and contingency planning, (relating to current published Payment Card Industry Standards).Beckett Corporation, Elyria, OH Leading engineering and gas combustionmanufacturer . Prepared new product development research document evaluating the viability of introducing a Gas Wall Furnace into the Becket product line. Performed independent research, feasibility assessments, and competitive evaluation of market alternatives, plus consulting recommendations on product introduction.Hiring Optics, Westlake, OH Corporate branding and talent attraction/videostrategy firm . Wrote Business Plan, brand positioning strategy, and original messaging content. Researched and presented to external corporate executive teams, chaired the Client Executive Roundtable, and managed social media.Evolution Capital Partners, Beachwood, OH Private equity firm specializingin 2nd Stage capital investment . Crafted new branding content, market messaging, and thought leadership content to resonate with CEO's and business owners considering capital reallocation.Additional Consulting Projects Include the Following Regional Clients Veteran Adaptive Wellness, Cleveland (Medical Ecosystem for Solving PTSD in Veterans) ProSource Solutions, Richfield, OH (Microsoft SharePoint/Enterprise Solutions)
The Provato Group, Brecksville, OH (Custom Software Development) Teraphysics, Mayfield Heights, OH (High-Speed 5G Terahertz Prototyping - Intellectual Property) The Protocol, Cleveland, OH (Blockchain Enterprise Software Solutions) Invacare, Elyria, OH (Engineering Department - Products Division) Visa/CardinalCommerce, Mentor, OH (Product Development - Documentation Strategy/User Guides)DemingHill, Content Manager2010 - 2012DemingHill, Cleveland, OH Corporate social media strategy and consultingcompany for Fortune 500 clientele . Lead content writer and strategist directing enterprise-wide content, brand development, and resulting strategic planning initiatives for corporate social media consulting firm DemingHill. Rewrote business plan, authored new website content, repositioned online/offline strategy documents, and invented DemingHill's trademark SIQMA branding concept (Social Impact Quantitative Management Audit) providing executives with enterprise-wide statistics and evaluation of their digital media footprint.
. Signature projects included a comprehensive 90-page brand strategy for J.M. Smucker's Crisco line, and authoring over 50 thought leadership articles designed to interpret social media for senior executives and translate it into actionable strategy for business growth, brand preservation, and ROI including, "Why Executives HATE Social Media," which remains the most influential essay on this topic in the industry.VendorCert, Content Strategist2007 - 2010VendorCert, Cleveland, OH Intelligence and risk mitigation firmspecializing in asset protection, regulatory compliance, and auditable duediligence for vetting and credentialing of the external corporate supplychain . Served as lead content writer for this intelligence and risk mitigation firm. Specialized in research and documentation regarding asset protection, risk strategy, and brand preservation - enabling clients to maintain compliance with regulatory requirements while strengthening security both within their corporate enterprise and their distributed global supply chain. Composed positioning strategy and developed original web and collateral content, in addition to workflow mapping and thought leadership whitepaper substantiation.Personal Computing Environments, Marketing Strategist2002 - 2007Personal Computing Environments Washington, DC Pioneering consumerproducts firm introducing the first commercially available personalcomputing environments . Wrote Business and Marketing plans, along with authoring numerous strategic documents and industry articles for publication. Crafted original branding messages and product positioning strategy to establish core differentiation in the market. Authored presentations and white papers employing pattern recognition across demographic and psychographic populations to introduce this next-generation consumer product form-factor. . Conducted live 15-minute interview on XM Radio to a national audience for PCE's launch, positioning the firm for visibility on SpikeTV, Best Buy, Video Game Awards show Red Carpet & Wired and Stuff magazine.Education MBA, (Finance/Economics) Florida Institute of Technology, 1996 BS, (Economics) The King's College, 1990Certification "We Can {Code} IT" Software apprenticeship focused on C#, .NET, HTML, CSS, SQL, MVC, BootStrap, GitHub, Responsive Design, Visual Studio 2015 and jQuery/JavaScript overviewAwards Outstanding Young Men of America InternationalWho's Who of ProfessionalsPublished Authored three books including "Specialist Nation: A Survival Guide for America" (2013), the contemporary economic manifesto, "Banks, Tanks & Angst: How Long Will America Idle?" (2008), and "That's My Boy" (2006), plus columnist in Cool Cleveland's online magazine, and periodic economic articles published in financial journal Talk Markets ala "The STEManifesto"Boards Selected to serve on both the William Sacco and theLiriodendron Foundation's Board of Directors |
