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Click here or scroll down to respond to this candidateMFA Visual Communication DesignCandidate's Name
Street Address - 2021Bachelors in DesignNational Institute of Fashion TechnologyStreet Address - 2017Portfolio: www.masoomagarwal.comIllustratorPhotoshopInDesignFigmaXDInVisionSpark ARPremiere ProMicrosoft SuiteKeynoteUX Research Methodologies:Design Process, User Research- Qualitative &Quantitative, Personas, User Journey, AffinityMapping, Card Sorting, Information Architec-ture, Task Flow, Wireframing, and Prototyping.Soft skills:Leadership, Time Management, Collaboration,Communication, Approachability, Adaptability,Problem-solving, Organized & Detail Oriented.Brand DesignDigital DesignPrint DesignUI UX DesignWeb DesignTypographyInfographicIllustrationEditorial DesignPhotographyGRAPHIC DESIGN UI UX DESIGN BRANDING AND DIGITAL MARKETING DESIGN CONTACTEDUCATIONSKILL SETEMAIL AVAILABLEPHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLEDigital Designer Snow Joe, LLC Ecommerce NJ 12.21 - 11.22 Collaborated with the Creative Director, Marketing, and Copywriting teams to create multichannel promotional and DTM assets, namely, Email newsletters, Social-media ads, Google ads, Criteo ads, Push ads, Amazon A+ content, Web assets, DRTV assets, Micro-site assets, and Pseudo lifestyles to boost brand loyalty, organic/targeted viewer engagement, traffic, and conversion. Led a team of 4 on asset building and scheduling, resulting in a more organized promotion cycle. Presented creative ideas, insights, and feedback at marketing discussions to strengthen Snow Joes design strategy approach. Redesigned Snow Joes web interfaces via research, analysis, wireframing, mockups, and user-testing prototypes in collaboration with the Software Development and Marketing teams refining their end-to-end user journey by 20% and maintaining branding consistency. Consistently optimized the end-user experience and accessibility through regular UX audits. Digital Marketing Designer InstaHub Tech Startup PA 05.21 - 12.21 Developed the brand identity of InstaHub, crafting effectual cross-media value propositions that resonated with the current sustainable tech industry. Analyzed and evaluated promotional email PR engagement rates to gain insight into consumer behavior, resulting in a 30% improvement in brand outreach campaigns. Designed product infographics via Design Thinking methodology, raising brand visibility by 35%. Author and Product Designer Pratt Institute NY 09.19 - 05.21 Led extensive research on the correlation between object attachment and design value, resulting in the publication of the study, Veneration of Objects by ProQuest Publishing Company. Founded and designed the UI UX of a live interactive and adaptive website called, To Revere. To Revere, a product of my research, is a website that allows users to virtually immortalize their cherished possessions anonymously while also participating in a reflective quiz that conceptualizes their bond with their inanimate possessions through algorithm-based data visualization in real time. UI/UX Research and Design Assistant Pratt Institute NY 02.21 - 05.21 Built an expandable database on 'Food Justice and Cooperativism' by researching and synthesizing 250 resources to improve the food distribution system in the East NY community. Collaborated with GreenmarketCo system and GrowNYC Wholesale to conduct a thorough survey analysis of 53 local farms, supplementing weekly e-newsletters with valuable insights. Rapid Prototyping Design Assistant Pratt Institute NY 02.20 - 05.21 Introduced and designed manuals and quick-start guides to ease the working module and efficiency of the rapid prototyping laser lab, raising overall productivity by almost 45%. Created and published graphic materials for all events organized by the prototyping department. Designer and Co-ordinator Zink-London Fashion Retail 11.17 - 05.19 Visualized seasonal lookbooks, labels, tags, print ads & web assets to publicize new collections. Illustrated prints for textiles, artworks for surface enhancement, and technical fashion illustrations for the in-house prototyping department resulting in a 45% improvement in efficiency. Directed and streamlined workflows for prototyping teams leading to time- & cost-efficiency. Identified trends through market research, surveys, runways, and forecasting databases to curate competitive analysis case studies and stay current. Exceeded average yearly sales turnover by 33% pan India by incorporating synthesized inputs. UX Assistant Designer Gokaldas Exports Ltd. Export House 05.16 - 01.17 Conducted user research and design ideation for a B2B website while collaborating with the creative team to brainstorm product features for top clients H&M, Forever 21, and A&F. CAREERMASOOM AGARWAL |
