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Click here or scroll down to respond to this candidateCandidate's Name
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C: PHONE NUMBER AVAILABLE EMAIL AVAILABLESUMMARY: Creative, detail-driven writer/e-marketer. Expertise includes writing and producing editorial and social media content for major news, insurance, music and financial companies. Adept at daily and weekly e-newsletters, internal/external communications, B2B communications, crisis communications, measured social media campaigns, web analytics, e-mail campaigns metrics. Portfolio: https://www.clippings.me/users/dav3wil5onTECHNICAL EXPERIENCE: Software, Email systems and CMS utilized: Wix, Google Analytics, Drupal, Photoshop, Constant Contact, MailChimp, Vignette, FrontPagePROFESSIONAL EXPERIENCE:FAIRHAVEN WEALTH MANAGEMENT - Wheaton, Illinois October 2019 - PresentA boutique, 20-person financial management company with $1 billion in assets and 600 customers.CONTENT MANAGER/SOCIAL MEDIA PRODUCER/BUSINESS DEVELOPMENT MANAGERWrite engaging social media posts for LinkedIn, Facebook, Twitter, Instagram, including photos, that bravely and creatively promoted the company brandWrite and build white papers on finance-related topics, from college savings to retirement; vastly increased downloads by 20%Manage the daily schedules of 5 interns; planned creative, fun, informative field events for themWrite and edit companys quarterly journal, raising the brand and elevating identity to new potential clientsEdit website updatesBuild and disseminate client email blasts; achieved steady 50% open ratesProduce social media metrics report and adjusted content accordinglyBuild connections between potential contacts and Fairhaven through steady, engaging social media postsURL: http://www.fairhavenwealth.com/TEACHHUB.COM/GRADUATEPROGRAM.ORG - Chicago, Illinois June 2013 October 2019Two websites that aided educators in advancing their profession, through how-to articles and professional advancement; worked alongside a staff of 100 people in helping educators earn advanced degreesWEB CONTENT/ANALYTICS MANAGERUtilized SEO to dramatically improve website page views (>200,000 unique pageviews per week; up from 20,000) and average time spent on those pagesBuilt and delivered weekly email blast to 30,000 subscribers; greatly increased open rates to ~15%Improved existing web site pages via SEO and increased linksComposed a daily blog designed to drive users to TeachHUB.comPosted TeachHUB updates to social media sites, including Facebook, Twitter, Pinterest.Wrote and edited website and e-publication articlesProduced weekly metrics reports from Google Analytics and email vendor; adjusted articles and email blasts accordingly.URL: http://www.teachhub.com, www.graduateprogram.orgCNA - Chicago, Illinois October 2009 - June 2013One of the largest U.S. commercial property and casualty insurance companies. Backed by more than 120 years of experience, CNA provides a broad range of standard and specialized insurance products and servicesMARKETING COMMUNICATIONS SPECIALISTManaged electronic distribution of 7 CNA newsletters, including coordinating a release calendar, content submission, authoring content, editorial review, distribution list development and maintenance, managing mailbox, internal heads up communications, metrics and reporting, and delivering enhancementsManaged delivery of content for CNAs Web sites, including editing and authoring messages for the web, and collaborated with marketing team to ensure that messages aligned with corporate strategy and marketing effortsManaged delivery of electronic communications in support of corporate strategies and marketing objectivesManaged execution of CNAs social media strategiesMonitored social media for content of interest in support of CNAs customer focusEngaged CNA employee community to positively influence CNAs presence on social media sitesIdentified and developed new marketing electronic communication vehicles that met business objectives and/or represented CNA brand, aimed at both internal and external audiencesURL: http://www.cna.comIG GROUP - Chicago, Illinois June 2008 - October 2009Innovative, global fintech company that delivers dynamic online trading platforms and a robust educational ecosystem to power the pursuit of financial freedom for the ambitiousWEB EDITORWrote and produced daily content for foreign exchange Web sites, including sites in the US, UK and Australia.Wrote and produced e-newsletter material each week, with text and html contentMonitored corporate social networking capabilities and encouraged analysts to contributeAnalyzed web metrics and e-mail success ratesUpdated website to include latest federal regulatory standardsUpdated website each week to reflect latest corporate highlights and exclusive material for account holdersWorked closely with overseas content team to ensure international corporate synergyAssisted in integration of new product line into existing foreign exchange lineupURL: http://www.igmarkets.com/fxDRUM CORPS INTERNATIONAL - Addison, Illinois June 2002 June 2008The unprecedented world leader in marching music; Live events through the summer draw audiences of 20,000 rabid fansWEB CONTENT MANAGERCreated original content, including news and feature stories, audio files, video files and photographs for a music-oriented web site that drew up to 40,000 unique visitors, many in the 16-22 age bracket, each dayMet up to 25 strict deadlines (each deadline consisting of news stories, pictures and html pages) per day during summer peak seasonScouted, cultivated and developed successful writers unique to the target audienceWorked closely with an outside development team to redesign and relaunch web siteWorked closely with non-profit board of directors and young members of corps to ensure the sites effectivenessDeveloped successful e-commerce segment of site aimed at target marketWrote and coordinated all content for a quarterly magazineDeveloped and implemented a company-wide proofreading stylebookURL: http://www.dci.orgTRIBUNE MEDIA SERVICES - Chicago, Illinois February 1996 - June 2002The syndication division of the mighty Chicago Tribune; Division paved the technological way for the rest of the Tribune school of companiesINTERNET PRODUCERManaged a team of artists, technicians and content producers in developing comprehensive web site modules for syndication to newspapers, broadcast stations, search portals and other Internet outletsHelped identify opportunities to generate revenue through the syndication of electronic content to customers in the Internet, wireless and broadband arenasSpearheaded the integration of Los Angeles Times online content into TMS product lineBecame familiar with the latest web-building technologies, wrote and edited content, developed navigation and architecture, built pages, tested browser capabilities and launched sites on deadlineManaged ongoing site updates, by working with freelance editorial and design talentANCILLARY PROFESSIONAL EXPERIENCE:NORTH PARK UNIVERSITY - Chicago, Illinois August 2000 - June 2006JOURNALISM INSTRUCTORTaught basic journalism as well as advanced journalism to college-age studentsUtilized advanced web technologies to enhance curriculumAdvised campus newspaperServed as conduit between school administration and newspaper staffFREELANCE WRITER 1994 - presentWrote and researched articles on various topics, from lithium ion batteries to movie reviews to employment to music to dry cleaning for various publications, including: Underwriters Laboratories, EXL Services, Chicago Tribune Content Agency, Various Patch publications, Salon.com, Los Angeles Times, Tribune Media Services, Joliet Herald-News, Modern Dry CleanerEDUCATIONMS Journalism, Northwestern University, Evanston, ILBA English, North Park University, Chicago, IL |
