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Click here or scroll down to respond to this candidateCandidate's Name
Seattle, Washington PHONE NUMBER AVAILABLE EMAIL AVAILABLE Candidate's Name .com LinkedIn PROFILE SUMMARYA compelling and self-motivated storyteller with more than four years of professional experience as a content strategistPassionate about developing strong customerbrand relationships through communication management, social and digital media marketing, content writing, and campaigning creationA Graduate in English Literature, Digital Media, and Communications SKILLSContent Management: Content Strategy, Storytelling, Scenario Planning, Branding, Social Media Management, Thought Leadership, Video Production, Ideation & Implementation, Strategic Advertising, Market Planning and Analysis, Campaign Creation, Media Writing, Editing, Decision Science, UX Strategies, Strategic Planning Soft Skills: Clear Communication, Conflict Resolution, Time Management, Leadership, Responsibility, Decisiveness, Creative Thinking, Teamwork, Diligence Software: Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Canva, Zoom, Google Meet, Premiere Pro, Sprinklr, Miro, Mailchimp, Tableau EDUCATIONUniversity of Washington, Seattle, Washington Sept 2021 Present Master of Communication in Digital Media (STEM)Indira Gandhi National Open University, Delhi, India July 2018 Oct 2020 Master of English LiteratureUniversity of Delhi, Delhi, India July 2015 - June 2018 Bachelor of English LiteratureEXPERIENCEDepartment of Communication, University of Washington (Seattle, U.S.A.) November 2021 Present Content Strategist and Alumni RelationsOrchestrate between multiple content resources newsletters, blogs, social media posts, and emails, to increase organic traffic, generate leads and create smooth communication channels using the art of storytellingDesign weekly newsletter for three sets of audiences and have maintained a minimum opening rate of 67% and at least 30% CTA recorded every weekConsolidate the social analysis and organic SEO performance reports on blogs and websites to identify more opportunities to optimize strategy and contentStrengthen Alumni relations to manage career opportunities for prospective and current students of the Department of Communications at UWDevelop a LinkedIn marketing plan to identify engagement opportunities and increase page visits and followersAssist staff and faculty in the organization and management of department eventsCustomized social media marketing strategies for ILABS to educate its target audience and increase followers Aetna CVS Health (Hartford, U.S.A.) June 2022 September 2022 Content Marketing and Strategic Planning InternAssessed and analyzed Aetnas social media platforms for 2022 (Q1 & Q2) to study behavioral differences within generations concerning health insuranceConducted Aetnas competitive analysis to highlight areas of improvement and study market trendsResearched engagement increment ideas to increase impressions and engagement rates in the upcoming quarters concerning social media pausesDiscovered ways to apply crisis communication strategies as a Thought Leader and reduce negative engagement on social media platformsAnalyzed previously conducted paid campaigns and provided recommendations for campaign creatives and tone to increase lead generation for a B2C audience Vantage Point Company (New Delhi, India) June 2020 August 2021 Brand & Content StrategistMentored a team of 30 individuals as the content lead to foster constructive relations, brainstorming, and remodeling criticism channelsAudited client websites for optimization and increasing daily traffic through SEO-friendly contentCurated business intelligence reports to provide competitor analysis, content calendar, and predict the campaign success rateDeveloped strategies and marketing decks for business moments such as product launches and marketing campaigns for virtual and in-person eventsLed cross-functional graphic design project management and conceptualized tone and direction for new brands for effective marketingStreamlined inbound marketing plans for clients based on goals, pain points, and budget using effective lead generation and nurture strategies based on user trendsLed weekly calls with internal and client teams, ranging from 5-20 people at a time, to coordinate project direction, and timelines, and measure progressTrained 10 junior-level employees to understand brand positioning and customer retention First Fiddle Restaurants (New Delhi, India) July 2019 - June 2020 Content StrategistAnalyzed social media content, engagement, and effectiveness across all platforms for 20 prime restaurants owned by First FiddleCrafted campaigns directed towards footfall increment of the restaurants and increased it by 50%Directed mood photoshoots for new menus and productsCurated brand strategies and guidelines to create a loyal customer base and developed promotional strategies to serve the pre-launch, launch, and post-launch phaseDeveloped strategic approaches for clients looking to optimize their digital footprints and enhance traditional assetsNavigated social listening and consumer data tools for the development of client strategy and content performanceCollaborated with internal counterparts, clients, and integrated agency teams to plan, execute, and measure marketing programs across paid, owned, and earned social channels.Square Fork (New Delhi, India) Feb 2019 - June 2019 Social & Digital Media WriterFacilitated social media marketing strategies for 20+ cafes and fine-dining restaurants across IndiaWrote press releases (published in Times of India, Whats Hot, and HT City) to highlight events organized by the organizedCurated topical campaigns and monthly calendars for social media activation and follower retentionDeveloped and executed online and offline event ideas to increase footfall in restaurants Archies (New Delhi, India) Aug 2018 - Dec 2018Content WriterShaped key emails, ads, web copy, and inbound content for the website of Archies, one of the biggest gifting companies in IndiaCurated product descriptions and audited the website content for optimization opportunities that would drive more relevant trafficDeveloped topical campaigns to utilize the momentum and assisted in the photoshoots for stylingWrote time-sensitive blogs to increase engagement, drive sales and promote new products ACCOMPLISHMENTS & CERTIFICATESRhythmic Quills Hanuel PublicationsPublished two poems in Rhythmic Quills, an open-theme poetry anthology. January 2020 Mirakee Paper PublicationsPublished two poems in Mirakee Worlds largest anthology November 2021 Digital Content Writing Henry Harvin EducationTrained in 30+ content writing styles along with knowledge of using social media platforms for the purpose of advertising July 2018 Aug 2018 |
