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Creative Director Development Specialist...
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Title Creative Director Development Specialist
Target Location US-MN-Minneapolis
Email Available with paid plan
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An experienced, multi-disciplinary creative leader with deep roots in the arts, I am passionateabout advocating for design thinking and making a difference through innovative brand strategies that resonate, build awareness, and achieve greater loyalty. I harness a variety of experiences and expertise, including campaign development, brand management, art direction, strategic planning, digital marketing, multi-channel content creation, and the development of high-impact creative elements for a wide variety of segments and channels. PROFESSIONAL EXPERIENCE Partnered with clients and internal teams to develop highly targeted brand strategies and fully- integrated strategic partnership campaigns and pitch collateral for many iconic brands, most notably Great Clips' multi-year partnership with the X Games, Coors Light x K2 Sports Content Series brand collaboration, and the award-winning partner marketing program with Fox Home Entertainment and the Deadpool film franchise. Collaborated with client teams to craft conceptual thinking into visual storytelling through experiential campaign renderings and mock-ups, bringing ideas to life through creative excellence while pitching unstoppable partnership programs. Oversaw and empowered a creative team, established procedures, evaluated and approved designs, implemented quality standards, and streamlined all creative processes to ensure projects were delivered on time, to quality, and within budget. Directly reported to the CEO, Founder, and stakeholders to establish Intemark as a global leader in the partner marketing industry through the development of revenue-generating strategic creative solutions. Was responsible for strategy and project management around thought leadership content, including blogs, editorial articles, press releases, social media, gated resources, customer success stories, and webinars. Managed an internal creative team of designers and copywriters in the production of creative projects from concept to execution, including but not limited to digital media, promotional videos, animated elements, special event design and renderings, social media activations, on- pack activations, highlight sheets, wrap-reports, client activation art, and other visual communications based on business and marketing objectives. Was responsible for elevating the Intemark brand and client objectives through creative design and production of key marketing materials for client projects/accounts, new business, and internal company communications, including website, brochures, mock-ups, renderings, pitch decks, eNewsletters, storyboards, visual effects, POP display designs, digital art, templating, proposals, branding, copywriting, conceptualizing, and brainstorming. Fostered a highly communicative, collaborative team culture on all design projects while continually meeting aggressive internal and external team deadlines, handled changing priorities while adhering to strategy, accuracy, and timelines. AFFILIATIONSWalker & McKnight FoundationArt Buddies Mentor (2010 - 2018)AMA (2002- 2006)ADFED (2005-2007)EDUCATIONBACHELOR DEGREEMARKETING & ADVERTISINGST. CLOUD STATE UNIVERSITY2001 - 2006VISUAL ARTS CERTIFICATEGRAPHIC DESIGNMPLS COLLEGE OF ART & DESIGN2008 - 2009References and work samplesavailable upon request. Worked closely with the Marketing & Sales Department, PR, and Corporate Communications team to deliver a unified message across various media and to portray a sophisticated, up-to- date image of the company through TV Ads, Internet Ads, e-mail campaigns, full 360 digital campaigns, creative content development and implementation, and marketing of websites to end-users.CREATIVE STRATEGIST /I am naturally sharp and able toboth direct and create greatcreative. I effectively chart theprocess to achieve results andalways begin with the end goal inmind. I masterfully rally others tochallenge limitations and turntalents and strengths into reality.THE SPARK /I excel in creative ideation andproblem-solving, both individuallyand in a group setting. I am able toapproach challenges from uniqueangles or integrate concepts fromdisparate fields, creating somethingnew or evolving products/servicesto increase engagement.PRESENTATIONS /I know some serious PowerPoint &Keynote Kung-Fu. In developingpresentations, Im able to leveragemy 15+ years of visual design andinformation architecture to createand present high impactpresentations that shine. Developed campaigns and events - including promotional collateral, mailing, pre-show & post- show mailings, customer appreciation collateral, emails, landing pages, brand recognition promotions & educational campaignsEMAIL AVAILABLEPHONE NUMBER AVAILABLEMINNEAPOLIS@michelleochsLinkedIn::Portfolio:www.meeshable.comMICHELLE OCHSCREATIVE DIRECTORINTEMARK INC. MINNEAPOLIS, MN2010 to PRESENTSUMMARYMARKETING & DESIGN MANAGERMETRO FIRE HAM LAKE, MN2009 to 2010BUSINESS DEVELOPMENT SPECIALISTNATIONAL ARBITRATION FORUM/FORTHRIGHT LLC. MINNEAPOLIS, MN 2007 to 2009

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