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Click here or scroll down to respond to this candidate DARSHANA Address:
Street Address Beacon Avenue, Jersey City,
PARMAR
New Jersey, USA
Email:
EMAIL AVAILABLE
Mobile Number:
PHONE NUMBER AVAILABLE
Summary
A highly motivated and confident individual who has a successful track record of making online campaigns
profitable, and who also possesses solid exposure to SEO and other related disciplines. Experience in emerging
trends, best practices and in evolving strategies to continually improve a sites performance in search results. Have
a highly technical knowledge of the industry along with a very good strategic approach to problems.
Education
Bachelor of Engineering in Computer Science from Gujarat Technological Univercity, Ahmedabad , India
Skill Highlights
SEO (Search Engine Optimization) Local SEO
On Page SEO Off Page SEO
PPC & Display Ads Email Marketing
Social Media Marketing Brand Development
Digital Marketing Conversion Rate Optimization
Search Engine Marketing Bidding Portals(Upwork, Freelancer,
Content Marketing Guru etc)
Lead Generation Data Mining & Research
B2B Lead Generation Link Building
Tools
Google Analytics Screaming Frog
Google Webmaster Tools Social Media Management (Hootsuite,
Ahref Tweetdeck, Buffer)
Woorank CMS (WordPress)
Semrush Statcounter
Moz Data Mining
UberSuggest Email Marketing (Mailchimp, Hubspot,
Google PageSpeed Insights Outlook)
GTmatrix Google Tag Manager
Professional Summary
Around 6 Years of experience in SEO, SMO, SEM, Digital Marketing, Web 2.0, Ecommerce Product
based marketing & ASO.
Sound knowledge in Business analysis, Lead Generation, Website Analysis & design , Competitor
Analysis , Keywords Analysis, , Web 2.0 blogs & Ecommerce based websites & applications in SEO
industry.
Handled more than 50+ Clients base and significantly raised rankings of Clients website within the
top 10 in major search engines (google, bing, duclduckgo & Yahoo) for most of the keywords.
Gained extensive experience and understanding of Web analytics, Google Adwords and Google web
master for client accounts.
Analysing requirement & providing web promotions solutions to clients which involves designing,
implementing search engines marketing plans operational stratigies like Keyword research,
Competition analysis, site analysis , Search engine marketing plan, Web (google )penaly solutions
etc.
Pre analysing solutions for potential clients content management and optimization based on latent
semantic indexing , supervising & monitoring the complete execution of the projects in terms of
planning the objectives, operations , time frame , quality checks etc.
Good listner and communication skills
Ability to build strong professional reationships, manage teams
Strong analytical skills : ability to draw conclusions from data and create solutions
Focused on administering search engine programs for diagnostic reporting purposes
Competent at creating and supporting marketing content to ensure increased clients website
visibility
Assisting in layout of web pages when required
Delivered completely on page and off page optimization by a fresh team for clients
Content optimization and marketing skills with various knowledge of latest techniques for content
syndication and get good authority like guest blogging, press release, interviews for branding
purpose, skyscraper technique, infographics, guestographics, webinars, video marketing, etc.
Good knowledge of lead generation from various channels like social media, website, and email
marketing, content marketing, landing page creations, and video marketing.
Professional Experience
Digital Marketing Specialist- 10/2022 to Present
TheraAide Rehab LLC DBA A&H Global, Jersey City, NJ
Responsibilities:
Plan and monitor the ongoing company presence on social media platforms.
Actively involved in SEO efforts(Keyword, image optimization, Meta tags, speed optimization, on
page seo, off page seo)
Track site performance and develop new process to improve companys organic traffic and leads
Measure performance of digital marketing efforts using a variety of web analytics tools(Google
analytics, webTrends, google search console, screaming frog, ahref etc)
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship
programs, email promotions, or viral marketing campaigns on social media Web sites
Conduct market research analysis to identify search query trends, real-time search and news media
activity, popular social media topics, electronic commerce trends, market opportunities, or
competitor performance
Implement online client service processes to ensure positive and consistent user experiences;
Execute or manage social media campaigns to inform search marketing tactics
Prepare online newsletters and promotional emails and organize their distribution through various
online channels
Prepare electronic prototypes, storyboards, or other content, using graphics design software to
advertise talents need for our clients
Acquire insight in online marketing trends and keep strategies up-to-date
Help to maintain digital partnerships and connection with other clients; and
Research SEO keywords to use throughout the company's website and marketing materials.
Senior SEO Executive / Digital Marketing Executive - 03/2017 to 08/2022
World Web Technology, Ahmedabad
Description: World Web Technology Indo-american based Web Design& Development, Software
Application & Plugin Development Company focused on delivering offshore software and web solutions to
work with startups and enterprises to help simplify their outsourcing experience and reduce costs/time-to-
market.
Responsibilities:
Manage on-page and technical aspects of SEO projects including Kickoff, website audit, planning
and Strategy implementation.
Work with team to implement complicated SEO strategies
Collaborate with Sr. SEO Manager/SEO Manager to develop project roadmaps and execute
effectively in a timely manner
Identify obstacles on site and work with developers & designers to optimize results
Conduct technical website audits: Analysis website, HTML, CSS, robots.txt, sitemap.xml, .htaccess
files, crawling & indexing, structured data, website speed optimization, SEO friendly URL structure,
Duplicate content, canonical tags etc.
Create meaningful KPIS and reports daily, weekly and monthly to the internal team and executives.
Plan and execute SEO programs such as opportunity analysis, campaign and planning, and auditing
and management
Provide tactical SEO recommendations to clients pertaining to product launches, website updates,
and locale-specific content optimization
Create and upload compelling, keyword-optimized content for websites, blogs, and articles
Conduct periodic audits for clients accounts and provide troubleshooting and technical support
Maintain current content by incorporating the right mix of content creation methods
Implement, analyze, and optimize organic and paid search engine marketing activities.
Manage and prioritize multiple projects and tasks simultaneously
Developed and implemented digital marketing strategies which significantly increased the website's
ranking and attracted more potential customers to the website.
Landing page designing
Taking a call with clients and explain to him a progress report
Co-ordination Skill with developers, designers, and Business Analysts for various updation on
websites like landing page optimization, SEO optimization, blog optimization, keyword insertion,
Goals creation, Event creation, Website navigations, etc.
Creating Various Competitor and Analytical Reports through Google Analytics, Webmaster, And
Audits Reports from various Digital Marketing Tools Like AHREF, SEMrush, similar web, Hootsuite,
Create Strategy for Content Marketing and Handling Email marketing Campaigns through HubSpot
CMS.
Managing, monitoring and analyze PPC campaigns
Stay up to date with the latest technology and best practises
Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
Oversee all the company's social media accounts. Responsible for daily social media activity and
creating a positive buzz about the company
Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console,
Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Screaming Frog.
Senior SEO Executive / Business Development Executive - 03/2019 to 11/2022
Mayora Infotech, Ahmedabad
Description: Mayora Infotech is a company that specializes in web and mobile app development. In 3
years, They have made giant strides in progress, serving over 100 clients in a short span of time.
Responsibilities:
Handling Pre-sales starting from consultation, business requirements understanding, analyzing,
provide estimates to closing.
Working with USA, UK, UAE, Africa, EU based startups &Canada
Engage with prospects to drive sales.
Online Bidding in Upwork , Freelancer, Guru and many more
Built and maintained relationships with key contacts at potential clients, consulting companies and
partners in order to get access to new opportunities.
Build, plan and implement the overall digital marketing strategy for companys website
Develop keyword plans through conducting keyword research on a regular basis to generate
content ideas and optimize existing content
Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
Optimize web pages such as the homepage, landing pages, blog posts, Services page (on-page SEO)
in terms of improving content quality, keyword optimization, and user experience to boost organic
search rankings
Conduct regular technical SEO audits and work with the web development team to fix technical
website issues (e.g. slow page load speeds, page crawl errors, and duplicate content)
Manging company's social media accounts. Responsible for daily social media activity like post,
engagement, likes etc.
Manage and improve online content, considering SEO and Google Analytics.
Work closely with the Creative Graphics Designs Department for online campaigns.
Projects
BartenBros NJ, USA - 03/2021 to Present
About Company : BartenBros Junk & clean up is a family owned and operated, local , specialized trash and
junk removal business based out of point pleasant, New Jersey.
Problem:
Little online presence in a competitive online business vertical. Needed to be found online, compete with
more marketing-heavy moving and storage companies and control their brand message to better grow
their business. The challenge was to increase the ranks of internal pages and promote the website to
targeted audience.
Digital Marketing Tasks
Manage the Social Media Accounts | Develop Brand Strategy | Banner Design | Post Planning | Blog
Management | Contest Management | Audience Engagement | Paid Advertising in Facebook & Instagram
Solution:
I started with a SEO audit initially to analyze the website visibility, speed, indexed pages, and
keyword rankings in the search engines. I conducted the competitor analysis to identify the most
frequently used keywords by the audience.
I optimized and improved their search engine visibility by creating featured location-based
keywords using Google keyword planner and implemented those keywords in Meta tags, image
tags and website content. I built sitemap comprising of all internal pages and set up the Google
Analytics for analysis of website visitors and continuous monitoring of the website traffic.
To improve business integrity and local rankings, I created quality back links through social
bookmarking, forum postings, and directory submissions in business listings with name, address,
working hours, and customer reviews.
Created new services pages
Created Website awareness in the New Jersey & USA.
Increase website traffic with the +300%
Imporved keyword ranking. Right now wesite in Top 10 google results
Increased the number of leads
CaddyDaddy & Bop Parts CA, USA - 01/2021 to Present
About Company : Caddy Daddy has been selling quality Cadillac parts for more than 40 years, making it
one of the longest running Cadillac supply companies in the industry.
Problem:
Being the largest manufacturing company in USA, CaddyDaddy focuses on expanding their growth in USA
with the help of digital marketing solution. Their website suffers from lower search engine rankings and
poor customer visits. I took the challenge as the opportunity to increase their website visitors and enhance
their conversions by local listing and improving overall search engine ranking.
Digital Marketing Tasks:
Manage the Social Media Accounts | Develop Brand Strategy | Post Planning | Blog Management |
Content Management | Audience Engagement | Create New PPC campaigns | Competitor Analysis |
Reporting | Remarketing
Solution:
I begin with analyzing their website, page ranking, and visitors with an idea of optimizing their
website, I framed an SEO strategy that involves in keyword research, competitor analysis, content
audit, local listing and backlinking.
I analyzed the most frequently used keywords by customers to search their niche products or
services through Google keyword planner; I set up webmaster, sitemap and Google analytics on
their website to enable the website monitoring.
I research their competitors to identify the major industry trends and techniques followed by the
industries. To improve their search engine visibility, we optimized their website title, description,
H1 tag, H2 tag, canonical tag, and image tag.
For overall website ranking, I created quality backlinks through social bookmarking, directory
submission, classified submission, forum posting, blog commenting and RSS feed creation.
I build a Google business page for the company along with the details including business address,
phone number, business timings and customer reviews.
50% increase in Local Rankings
30% increase in Service page rankings
40 % increase in conversions
80% increase in Website visitors
Billet Frames WI - 01/2018 to 03/2020
About Company : Billet Frames is your source for personalized billet aluminum license plate frames. Our
100% CNC machined solid billet aluminum license frames are anodized, sealed, and waxed for all weather
durability.
Problem:
Client needed to improve their online presence nationwide to dominate the industry online, compete with
other large corporations and improve the authority of the relevant pages of the site.
Digital Marketing Tasks:
Develop Brand Strategy | Post Planning | Blog Management | Content Management | Audience
Engagement | Create New PPC campaigns | Competitor Analysis | Reporting | Manage the Social Media
Accounts | Facebook Ad Campaign | Link Building
Solution:
I analyzed the website to find their ranking difficulties and focused keywords. I found industry-
focused keywords using major tools like Google keyword planner. I begin with on-page optimization
of the website through Google analytics and webmaster set up.
To improve the organic traffic, we created keyword-specific meta titles, description and keywords
and optimized H1 tag, Alt tag, canonical tag, and image tags.
I build the SEO strategy that covers the local audience. I posted the website on local web directories
and review websites.
I created quality backlinks through social bookmarking, URL submission, classified submission,
registration to business websites, Dmoz submission, RSS feed submission, forum posting and blog
commenting.
Analyzed the mobile-friendliness of the website and optimized the code to improve the website
speed.
Run facebook ad campaign to gain more visit, likes and shares of companys facebook page. Also
increase the lead ratio from social media channels.
70% increase in organic search traffic
50% increase in website visitors
50% reduce in bounce rate
40% increase in Conversion rate
30% increase Leads
Magnoliamc.com Vancouver, BC - 05/2019 to 05/2020
Digital Marketing Tasks:
Project Management | SEO | Email Marketing | Social Media Marketing | PPC | Develop Brand Strategy
| Post Planning | Blog Management | Content Management | Audience Engagement Competitor Analysis
| Reporting | Manage the Social Media Accounts | Facebook Ad Campaign | Link Building
Certifications
Google Analytics for Beginners Certificate of Completion
Advanced Google Analytics
Introduction to Data Studio
Google Tag manager Fundamentals
SEMRUSH : SEO fundamental Exam
SEMRUSH : Link Building Test
Thank You
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