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Title Sales Manager Account
Target Location US-FL-Jacksonville
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EXECUTIVE SALES LEADER  DIRECTOR REGION & NATIONAL ACCOUNT MANAGERCustomer Development/Management Cross-Organization Collaboration Solution-Based SellingVersatile, resourceful, and results-oriented consumer packaged goods (CPG) sales executive. Comprehensive knowledge and influential relationships across multiple channels including natural, conventional grocery, specialty retail, drug, convenience, mass, value/dollar and military. Proven track record of developing and executing data-driven sales strategies and programs that transform and propel brands, accelerating growth and profitability.KEY RELATIONSHIPS/EXPERIENCE: Have called on all accounts below with all companies/positions since 2000.Ahold/Delhaize CVS C&S Winn Dixie Giant Eagle Kroger Wegmans Wakefern BJsRite Aid Dollar Tree Family Dollar Military (Aafes/Deca/Nexcom)SKILLSNew & established business developmentBroker/distributor management & trainingDirect report trainingLeadership & personnel managementSyndicated data & analysis (SPINS, IRI & Nielsen)P&L management/financial reportingSales & financial forecastingSpanish (working proficiency)PROFESSIONAL EXPERIENCESapna Foods, Inc.  Atlanta, GA Dec. 2020  PresentLeading importer, exporter and distributor of specialty food ingredients, providing global sourcing, milling, custom blending and private labeling and custom packaging for CPG products & brands across all classes of FDM.DIRECTOR OF SALES-FOOD, DRUG, MASS CLUB, E-COMMERCESpearheaded, developed and implemented strategic sales plans, delivering product portfolio into FDM channels. Oversee a national & best-in-class regional broker network and 3 direct reports (regional/territory sales managers).Grew business for branded items from $0 - $15MM across multiple classes of trade including conventional, natural, club, mass, drug, e-commerce, specialty, dollar/value and military.Identified opportunities, established relationships and landed new business with CVS, Target, TJ Maxx, Amazon, BJs, Lidl and Dollar General.Developed, implemented and supervised supply chain & operations strategies including packaging, pricing, manufacturing and shipping. Responsible for packaging, pricing and implementation of all new private label items to trade.Cross-functional leadership & collaboration with customers, operations and marketing, managing items throughout concept, production, delivery (direct distribution) and sell-through.Johnson & Johnson (J&J) Vision  Jacksonville, FL Mar 2017  July 2020Bringing the science and sense of sight to life through world-class innovation and patient experiences (a subsidiary of J&J).RETAIL SALES MANAGER  FOOD, DRUG, MASS, CLUB & E-COMMERCEBuilt and optimized direct retail sales relationships  including CVS, Rite Aid, Ahold/Delhaize, Kroger, C&S, BJs and Amazon  for a $25MM territory selling consumer eye health products (contact lens solutions and eye drops) into HBC segments. Utilized fact-based analytical data (IRI) to gain results in merchandising, assortment, pricing and shelving decisions. Managed broker networks for military and food classes of trade (Advantage, Crossmark, S&K Sales and Overseas Service Corp).Exceeded sales goals by 15-20% YOY  growing from $14MM to $25MM  through consultative sales approach, strong relationship building and developing/implementing strategies to incorporate product mix, new items, placement and increased promotional IRI.Spearheaded the global launch of Acuvue OTC contact lens solution, exceeding revenue goal with $7MM in incremental sales (2019) and achieving full distribution optimization at all key accounts.Added J&J Vision business unit to Amazon platform in 2017 (pivoted to Pharmapacks platform in 2019).Added 3 new SKUs of business ($3MM) in year one  as well as establishing new private label business  at CVS.Abbott Laboratories (Abbott Medical Optics)  Chicago, IL Dec 2002  Feb 2017Abbott Medical Optics is a wholly-owned subsidiary of Abbott Laboratories and Manufacturer of ophthalmic products in 3 areas of patient care: cataract surgery, laser refractive surgery and consumer eye health (acquired by J&J in 2017).NATIONAL ACCOUNT MANAGER-FOOD, DRUG, MASS and CLUBOversaw CPG business for key accounts including CVS, Rite Aid, Kroger, Ahold/Delhaize, BJs, Wakefern, AHOLD/Delhaize and other regional food & drug retailers. Managed direct sales and broker networks for military and food classes of trade.Grew drug segment business (CVS, Rite Aid and Kinney Drugs) by 93% during tenure.Increased territory sales volume from $8MM to $14MM by securing product gaps and improving merchandising and assortment at key accounts.Delivered $900K in incremental off-shelf display vehicles to CVS in 2015.Oversaw, and collaborated with, Crossmark Food Broker Network Nationally.Natures Cure, Inc.  Oakland, CA Oct 2001  Nov 2002Provides health & beauty solutions  acne treatment and feminine care products  using the best of science and nature.REGION SALES MANAGER-FOOD, DRUG, MASS and CLUBLaunched new brand of skincare/acne products in the Eastern Region, growing FDM accounts by utilizing IRI data and fact-based decision making. Key accounts included all conventional, natural, mass and drug accounts on the east coast including Kroger, C&S, CVS, Rite Aid, and Ahold.Grew region from $5MM to $10MM during tenure.Gained 20% incremental business by securing existing product gaps and upgraded shelf presence at CVS.Exceeded annual revenue targets by 15%+ YOY.The Clorox Company  Oakland, CA Jan 1999  Jul 2001American global manufacturer and marketer of consumer and professional products.NATIONAL ACCOUNT MANAGER-NATIONAL DISTRIBUTORS, C-STORE and AUTO SUPPLYRetained by a national consumer products company to manage a $22MM region representing #1 market brands  STP and Armor All. Collaborated with all facets of sales, marketing and planning to achieve objectives. Key accounts included Menards, Meijer, EBY Brown and 3 national distributors (Warren Distribution, Keltner Enterprises and United Marketing).Integral member of transition team that integrated First Brands business into Clorox post-acquisition.Exceeded first-year goals by 12%.Spearheaded Menards initiative, driving $6.9MM in incremental volume and adding 59 SKUs to the assortment.Increased net sales 20% and sustained existing product lines at all accounts, including implementing a 7% price increase.First Brands Corporation  Danbury, CT Dec 1990  Jan 1999Leading CPG company and manufacturer of major brands including Prestone, Glad and STP (acquired by Clorox in 1999).DISTRICT MANAGER DIVISION MANAGER EASTERN REGION SALES MANAGER-FOOD, CLUB, C-STORE and DOLLAR CHANNELPromoted to increase sales across key accounts including Family Dollar, Winn Dixie, BJs, McClane and Dollar Tree. Managed 17 direct reports for the east region, including the inside sales team (4 members).Acquired new business with Dollar Tree, resulting in $800K in annual sales.Achieved an average 8% sales increase on a $32MM region from 1997 to 1999.Developed and oversaw all C-Store business in the Eastern Region.EDUCATIONManhattanville College  Purchase, NYB.A.  BUSINESS

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