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SummaryAccomplished Senior-level consultative sales leader with talent selling design, quality, service and value over price. Adept at communication for B2B and B2C sales with decision makers at many levels. Very high emotional intelligence. Possess the ability to empathetically connect with virtually anyone and learn what motivates them to perform or purchase depending on my role. Technically savvy. Demonstrated ability to identify and build new revenue streams and expand opportunities within existing client base. Excellent presentation skills.ExperienceBrand Ambassador at Mid-West Family MadisonJune 2022 to PresentMid-West Family Madison is a marketing firm that focuses on digital and traditional marketing. As Brand Ambassador I am responsible for building business in the SEO, Google Ad Words, PPC, OTT branding and traditional advertising spaces including radio, print and television. As Brand Ambassador I target premium medium to large sized businesses that have gross revenues of $5 million and above.Sales Manager at Mandli CommunicationsFeb 2020 to June 2022Was brought in from Apple as a relationship-oriented and consultative-style Sales manager. I use my emotional intelligence and empathetic skills to motivate the Sales team to meet and exceed goals on a consistent basis. Develop departmental KPIs through consensus and gain buy-in between the leadership team and the sales team. Having that level of commitment from the team has netted new systems and efficiencies that have created greater return on investment and higher margins in sales. Having joined the team at the beginning of COVID and having to learn a brand-new (to me) business working remotely has helped me learn to adapt to any environment regardless of complexity.Business Pro at Apple (B2B Sales)2015 - 2020https://LINKEDIN LINK AVAILABLEResponsible for Account management of Growth accounts managing $8 million in sales accounts per year in the Madison and western WI markets. Also responsible for sales forecasting and leadership of the sales team. Through the efforts of my team, we achieved 78% YOY growth in new business, 48% YOY growth in relationship sales and 54% year of year overall sales growth for each of the last 3 quarters. Through consultative sales strategy, work with clients to identify and grow solutions to create efficiencies in both time and money including Mobile Device Management, Device Enrollment Program, Volume Purchase Program and server solutions. Can illustrate a low total cost of ownership using Apple products and work as a network "hub" amongst clients to help them support each other in their efforts to expand market share.Vice President of Sales and Marketing at Inkjet2u2013 - 2015Responsible for new business development and expansion of existing business through consultative-based sales approach within a wholesale distribution network.Through E-bay, Amazon and a wholesale distribution network we have grown from working out of a garage to eighteen months later having a $2 million a year in sales distributorship with a warehouse location in Fayetteville, NC.Director of Marketing at Madison Media Institute2011 2013Senior Management team member and responsible for Marketing, Branding, Advertising and Promotions of both the Madison, WI campus and the Minneapolis, MN campus.Conducted market research used for media placement and message strategyWith Admissions team, achieved a 39% increase in number of enrollments for fall 2012Oversight and resource management of the following:A team of a Graphic Designer, Web Designer and VideographerAll school branding and brand complianceThe redesign and development of rich media school websiteExtensive Google ad-words campaign as well as keyword and SEOThe management of a $1.4 Million advertising budgetDevelopment of all sales/marketing collateralProduction of all TV and Radio commercials as well as online contentStrategy and Management of various social media platformsExpert at Apple, Inc2010 2011One of the top two producing salespeople in the Wisconsin/Iowa market ($1,000,000 in first 9 months), Responsibilities included leadership of market sales initiatives and to teach and coach specialists in customer needs assessment, customer service techniques and on-going product training. Was part of a dynamic team of people who helped galvanize the sales efforts of the whole store.Marketing, Communications and Promotions Manager at Full Compass Systems2006 - 2009$90 Million in Annual Gross Sales $2.5 Million Marketing BudgetSenior management team and took part in long-term planning, budgeting and fiduciary responsibility.Managed all Marketing, Communications and Artist RelationsOversight and resource management of the following:The design and production of two 450+ page catalogs annually as well as five 64 page tabloids.The design of two e-commerce websitesThe 10% sales growth of advertising for the in-house publications and websites to vendors.Managed advertising conceptualization and execution in all media as well as all sales and marketing collateralChief Marketing Officer at Milwaukee Symphony Orchestra2004 - 2005$14 Million Operating Budget $1 Million Marketing BudgetOversaw a Team of 21 (including 14 telemarketers)Senior Management TeamAttended and reported at all Executive Committee and Board MeetingsSold and Promoted up to 75 concerts per yearDeveloped and launched a new "brand" including logo and all collateral materials for the MSO.Oversaw the development and launch of a new e-commerce websiteIncreased single ticket sales by 11%Vice President of Sales and Marketing at Pittsburgh Symphony Orchestra2001 - 2004$28 Million Operating Budget $2.5 Million Marketing BudgetOversaw a Team of 28 (including 14 telemarketers)Senior Management Team & Attended and Reported at all Executive Committee, Financial Committee, Marketing Committee and Board MeetingsSold and Promoted 115 concerts per yearDeveloped packaging and strategy associated with annual subscription renewal and new acquisition campaign(s); including: multiple product line sales collateral, pricing, packaging,Multi-tiered multiple campaign launch time-lines, web-content, direct-marketing, telemarketing and branding campaigns.Recommended, advertised and promoted up to eleven special events annually independent of the existing product lines utilizing as many cross-promotional opportunities as possible by identifying and proposing promotional tie-in and partnership opportunities with corporations, educational institutions and media outlets.Director of Sales and Marketing at Jacksonville Symphony Orchestra1999 - 2001$7.5 Million Operating Budget $300,000 Marketing BudgetOversaw a team of 17 (including 10 telemarketers)Senior Management Team & Attended and Reported at all Executive Committee and Board MeetingsPlanned and organized the 50th anniversary SeasonPromoted and launched a new Music Director (Fabio Mechetti)Promoted and launched The installation of a new 2900 pipe Theater OrganIncreased subscription and single ticket sales double digits each yearDeveloped packaging and strategy associated with annual subscription renewal and new acquisition campaign(s); including: multiple product line sales collateral, pricing, packaging, multi-tiered multiple campaign launch time lines, web-content, direct-marketing, telemarketing and branding campaigns.Director of Sales and Marketing at Fort Wayne Philharmonic1996 - 1999Oversaw the Advertising, Promotion, Sales and fulfillment of the product offerings as well as the customer experience everything from transaction interaction to pre and post event activities.EducationGoshen College BS, Business Administration, 1992  1996REFERENCES AVAILABLE UPON REQUEST