| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Zionsville, IN Street Address - PHONE NUMBER AVAILABLEEMAIL AVAILABLEMARKETING & COMMUNICATIONS EXPERTDynamic award-winning thought leader with more than twenty-five years of B2B and B2C marketing experience, delivering profitable solutions to drive sales, attracting new customers, and building strong corporate brands.PROFICIENCIESBrand StrategyBudget, Planning & ForecastingCross Functional Team LeadershipHigh-Profile Event ManagementKey Account DevelopmentMedia Relations & TrainingAgency ManagementPR/Social Media MeasurementProduct IntroductionCrisis CommunicationMarket Research / Focus GroupSocial Media MarketingStage Gate ProcessStrategic PlanningPromotional MarketingVideo DevelopmentWebsite DevelopmentValue Added SellingPROFESSIONAL EXPERIENCEBane-Welker EquipmentDecember 2017- CurrentMarketing DirectorAs a member of the senior leadership team, I assist with developing and implementing Bane-Welkers business strategies, marketing communications strategies, market research and public relations activities. In addition, I lead a marketing team that includes two marketing managers and three advertising agencies. Develop marketing strategies and business objectives for multiple equipment lines including parts, precision farming and service. Product lines include Agriculture, Construction and Turf Equipment Manage all marketing activities including events, media planning, public relations, and advertising Analyze market trends and recommend changes to the marketing and business development strategies based on analysis and feedback Provide leadership, strategic planning, and coaching as part of the executive leadership team Developed first marketing department at Bane-Welker Results- sales have doubled in four years, while exceeding market share goals established by Case IH two years in a row.Royal Purple Synthetic Oil and Performance Chemicals January 2016- October 2017International Marketing, Consumer ProductsResponsible for defining and prioritizing international business strategies necessary to transform business and drive responsible and profitable growth. Broad scope responsibility included overseeing marketing, branding, social media, tradeshow booth display creation and advertising strategies for the Royal Purple and Bel-Ray brands Integrated efforts with PR, creative, media and website agencies to increase brand awareness and execution of marketing plans & goals Lead the growth of Royal Purple and Bel-Ray's social network strategy including Facebook, Twitter and other channels including Instagram, Pinterest, Google Plus and YouTube Created sales and marketing promotions for retailers, distributors and dealers that drove sales and increased profits. Category growth was flat, but we realized a 24% increase in both brands Researched and tracked shopper trends and overall category trends (IRI, Business Insights and NPD) Indiana Soybean Alliance & Indiana Corn Marketing Council November 2013- January 2016Director of MarketingDeveloped strategic marketing plans for Indiana Soybean Alliance and Indiana Corn Marketing Councils key strategic initiatives per the new three-year business strategy. Reported directly to the CEO and worked with senior management and staff to set overall organizational priorities and strategic direction Developed strategic marketing plans within each initiative for the Indiana Soybean Alliance and the Indiana Corn Marketing Council Designed, implemented, and managed marketing initiatives, advertising, social media, and sponsorship programs for a variety of audiences including governmental and general consumer Experienced working with board of directors and executives within agriculture, food, and biobased industries Partnered with other organizations on marketing campaigns including Indiana Pork, Indiana Beef, Indiana Dairy, Indiana Poultry, Farm Bureau, and the Indiana Department of Agriculture Launched several new commercial products from the new uses segment of the business Archer Daniels Midland CompanyJune 2008 November 2013Global Marketing Manager and Director of Market Research Led cross-functional teams to develop and manage the strategic planning, marketing and market research efforts for a Fortune 30 food ingredient and industrial chemical company. Brand portfolio accounted for 28% of the organizations business, or $28 billion in sales. Developed and executed multi-year, multi-channel global marketing and communication plans significantly raising ADMs market reputation and driving sales Successfully launched several new product lines and the Evolution Chemicals division Realized a 170% sales increase for the business units I worked with over five years Assisted in the development of strategic business development plans identifying target markets, sales channels, promotional activities, advertising tactics, and pricing recommendations Directed agencies and in-house creative, social media, event, digital, and public relations teams Directed all market research efforts for the company which includes collecting and analyzing data to evaluate existing and potential product markets using market research tools (Euromonitor, Mintel & Business Insights) Identified and monitored competitor intelligence and reviewed market research reports and recommend ideal direction for the business Tracked consumer trends and conducted strategic research and surveys as a member of the Strategic Planning Committee, to identify areas of opportunity for the company Lead all public relations efforts for the business groups I work with including a new website Represented ADM on the communications committee of the Corn Refiners Association Actively involved with establishing key account management and value-added sales models Additional Experience:Vandegriff & AssociatesOctober 2006 June 2008Director of Business DevelopmentManaged all client/agency relationships and executed all aspects of business development for clients I worked with. This included earning and keeping each clients respect and confidence. We were a trusted advisor bringing value to their business through a strong commitment to success, consistent performance, and the ability to develop a wide range of ideas and solutions.CKE RestaurantsFebruary 2000 October 2006Regional Marketing ManagerDirected and launched the corporate marketing plan for a five-state area that included over 400 restaurants. This included developing programs that aligned franchise and corporate team initiatives by incorporating both strategic imperatives and field based needs to drive sales and profits. Pioneer Hi-Bred InternationalOctober 1997 - December 1999Regional Communications ManagerCreated and executed long-range marketing strategies for three sales regions, encompassing seven states. Wabash Valley BroadcastingJanuary 1992 - October 1997Senior Account ExecutiveManaged all local and national sales efforts for a radio network of over 60 stations throughout Indiana & Illinois Grew sales on average of 28% per yearAWARDS AND HONORS1993 National Agri-Marketing Association Merit Award, Best Radio Series 1994 Spectrum Award, IBA, for best commercial series 1995 Oscar in Agriculture, NAFB, (Co-recipient) for agricultural law radio series 2004 IMAD Award, Hardees Food Systems2005 Recognized by the Downs Syndrome Foundation for fund raising efforts 2011 SIM- International Marketing Silver Award for print ad series 2012 Award of Excellence from Public Relations Society of America, Madison Chapter 2015 National Agri Marketing Association Merit Award, Consumer Campaign 2021 National Agri Marketing Association Merit Award for Internal Values Launch EDUCATIONEducation: BS in Marketing; Purdue University 1991 |
