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550 E. 6th Street, El Paso, Illinois 61738PHONE NUMBER AVAILABLE - EMAIL AVAILABLEMARKETING PROFESSIONALBrand Strategy  Digital Marketing  Project Management  Business OwnerMarketing Professional and current online business owner with over 15 years of experience in print and online advertising, web design, brand strategy, effective campaign management, community engagement, and impactful Search Engine Optimization. Advise teams to successfully achieve marketing objectives. Instrumental in effective social media and marketing strategy to improve brand awareness and significantly enhance online communications. Strategically utilize metrics to improve campaigns.SPECIFIC SKILL AREASContent DevelopmentSocial Media ManagementBrand DevelopmentCompetitive IntelligenceComplex Problem SolvingLeadership and NegotiationEffective CommunicationMarket ResearchSearch Engine OptimizationMarketing MetricsWebsite BuildingGoogle AnalyticsPlanning and OrganizationCommunity EngagementAdvertising StrategiesTime ManagementStrategic PlanningSelf-Discipline and PersistencePROFESSIONAL EXPERIENCEFAIRY BITE VINTAGE- El Paso, IL August, 2020- PresentOwnerwww.etsy.com/shop/fairybitevintageSole owner of online retail sales company. Created and maintain online store format, selling through various online venues, including Etsy and eBay. Promoting products on multiple channels, including social media and online campaigns. Managing day to day business operations, responsible for growth, stability, and direction of the company.Handle selection, purchasing, shipping, and import of domestic and international goods, collectibles. and antiques.Study industry and market to keep up on new trendsManage operating expenses by taking accountability for forecasting accruals and end results.Manage all marketing, advertising, and bookkeeping.Built a great rapport with all vendors and customers in an effort to grow a relationship and generate business.Built great relationship with foreign wholesale and domestic import companies.Meticulously package and ship products to over 40 countries worldwide.Familiar and knowledgeable with domestic and international shipping methods and companies.Offer exceptional customer service backed by hundreds of Five Star reviews from around the world.Professional Experience - ContinuedTOWN OF WEST LIBERTY  West Liberty, WV October, 2016  June, 2019Director of Special EventsPlanned and organized the annual Fall Festival event from ground up. Guided a team in planning, scheduling, delegating and monitoring for accountability and productivity. Created and managed all social media accounts, including building and developing social media platforms. Developed high-impact marketing strategy, implementation, and utilized appropriate metrics to monitor success and improve overall reach.Created exclusive interactive website for advertising, and for vendor and sponsor sign-up and paymentCreate and implement strategic social media marketing strategies by successfully improving search engine optimization and implementing a targeted marketing and email campaignCreated strategic digital content that ensures consistency with the Towns promotional needsEffectively monitor online trends by utilizing appropriate tools, applications, channels, and targeted strategies to ensure successful social media campaignsBoosted Google rankings through informative, high-quality organic content for websites, and social media accountsNegotiated contracts with event vendors and entertainersBooked calendar of Events, Shows, and Vendor demosCoordinate booth and display set-up and tear downSeek out and negotiate with Event SponsorsWorked with local Town officials and police personnel on traffic control and detoursCreated advertising plan, developing a logo and purchasing signage listing events and sponsorsWorked with local TV and print media doing interviews to promote the eventWorked with local and regional stakeholders, creating public and private partnershipsAttended monthly Town council meetings, speaking publicly and updating council on eventsINDIGO HOTEL  Durham, NC June, 2010  June, 2016Marketing ManagerMarketing Manager with expertise in general operations management. Created and implemented marketing plans, menus, advertising, and promotions. Coordinated, liaised and managed the beverage and food service functions of the bar. Responsible for running all aspects of the bar focusing on cleanliness, proper stocking, set-up, and exceptional customer service.Proved to be a resourceful asset to the management team by providing original solutions and introducing new concepts.Increased hotel bar revenue through the development and marketing of featured cocktails from limited resources.Established new marketing techniques increasing overall revenue.Launched new ideas which resulted in increased revenue and growthDirected and coordinated staff to ensure proper functioning of operationsResponsible for running all aspects of the bar focusing on cleanliness, proper stocking, set-up, and exceptional customer serviceProfessional Experience - ContinuedINSITE SOLUTIONS  Wake Forest, NC July, 2009  December, 2009Accounting/Marketing/IT DeptExperienced Marketing professional providing a wide range of administrative support with a proven track record of efficiency in a demanding work environment. Excellent computer skills, graphic design, accounting, and advertising, coupled with a strong work ethic. Proficient in a number of computer applications, coding, and experienced at many Marketing strategies.Provide Accounting support to company ownerManage incoming calls and requests for informationPrepare company correspondence and documentsMaintain and update databaseAssisted with website design and advertising of productsAssisted with Marketing and Sales strategiesAssisted with product developmentDILLON SUPPLY COMPANY  Raleigh, NC July, 2007  July, 2009Special Account RepresentativeResults-oriented Sales Account Executive focused on maximizing sales by managing all accounts systematically and logically. Committed to ideals of consistency and dedication in order build the most successful business partnerships. Exceptional interpersonal time management and negotiation skills.Managed a portfolio of over 300 high level accounts which generated over 30 million dollars in salesMonitored market conditions product innovations and competitor activity and adjusted account sales approach to address latest market developmentsAnswer customer questions about products prices availability uses and credit termsWork closely with company executives to identify new business opportunitiesDeliver exceptional account service to strengthen customer loyaltyCreated and organized new database for tracking current and perspective clientsEDUCATION & TRAININGINDIANA COUNTY TECHNOLOGY CENTER January, 2010 to May, 2010Indiana, PAEsthetic Skin Care ProgramPennsylvania State Board Certified 6/14/2010INDIANA UNIVERSITY OF PENNSYLVANIA September, 2002 to May, 2007Indiana, PAMajor: MarketingBachelor of Science DegreeAPOLLO RIDGE HIGH SCHOOL September, 1998 to June, 2002Apollo, PADiploma: General AcademicsSPECIALIZED TRAINING, CERTIFICATIONS, & QUALIFICATIONSIllinois State Board Certified EstheticianNorth Carolina State Board Certified EstheticianPennsylvania State Board Certified EstheticianNorth Carolina Department of InsuranceREFERENCES:J.W. PriceMayorCity of El Paso125 W. Front StreetEl Paso, IL 61738PHONE NUMBER AVAILABLE - WorkPHONE NUMBER AVAILABLE - CellBryan WilkeyPolice OfficerCity of El Paso1002 N. Adams StreetEl Paso, IL 61738PHONE NUMBER AVAILABLEPHONE NUMBER AVAILABLEJames KelsoChief of SecurityPinehurst National #92350 Midland RoadPinehurst, NC 28374PHONE NUMBER AVAILABLE - CellDanielle WhiteApollo Ridge School DistrictTeacher / Gifted Program Coordinator378 Blystone RoadCreekside, PA 15732PHONE NUMBER AVAILABLE - CellPHONE NUMBER AVAILABLE ext. 1205  WorkTami FeeTraining CoordinatorIndiana University of Pennsylvania560 Neal RoadHomer City, PA 15748PHONE NUMBER AVAILABLE - CellPHONE NUMBER AVAILABLE - WorkDr. Mark BolesMedical Director at Medical Enhancements1704 James StreetMonroeville, PA 15146PHONE NUMBER AVAILABLE/pre>