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Click here or scroll down to respond to this candidateCandidate's Name
Kansas City, MO PHONE NUMBER AVAILABLE EMAIL AVAILABLE www.Candidate's Name .com LINKEDIN LINK AVAILABLESUMMARYBrand communications expert with 15+ years of experience creating and delivering exceptional communication strategy, brand innovation and enterprise transformation for global technology brands.SKILLSGlobal integrated communications strategyInternal brand activation + engagementEditorial/AP expertCopywritingSales/marketing enablementSaaS/product marketingEXPERIENCEBRAND STRATEGY, MARKETING + ACCOUNT DIRECTOR 12/2021 to 03/2022Constantia.io - RemoteConsulted for integrated marketing and brand initiatives for open source technologies clients, including:Messaging and positioning strategyMarketing and awareness campaignsStrategic planningCommunication strategy and executionPORTFOLIO STRATEGY BRAND CONSULTANT 11/2020 to 04/2021Equifax - RemoteDrove topline messaging strategy for consulting + services portfolio and risk management platform to validate retail market relevance, technical and market scalability as well as top of funnel awareness and consideration for internal enablement as well as external positioning and messaging.Increased brand awareness by developing technical and non-technical collateral and presentations and explainer videos.Identified appropriate retail marketing channels and target customers for campaigns.Developed new concepts for product + services portfolio realignment.CHIEF DEVELOPER BRAND STRATEGIST 09/2018 to 07/2020IBM - San Francisco, CALed development of holistic developer content marketing strategy, working cross-functionally across enterprise to capture, distill and disseminate technically accurate source content at scale for developer marketing, corporate communication and PR, sales enablement, social media, and developer, analyst and influencer relations for alignment of Developer @IBM brand strategy with IBM's master brand.Headed brand positioning and messaging launch strategy for $34b acquisition of Red Hat, one of the largest software acquisitions of all time.Oversaw integrated communications strategy for Call for Code, IBM's five-year, $30m developer engagement initiative with David Clark Cause, Linux Foundation and United Nations Human Rights.LEAD TECHNICAL BRAND STRATEGIST 11/2016 to 09/2018IBM - RemoteDefined platform-level technical brand narrative for IBM Cloud Platform. Managed team of senior technology and marketing communications professionals to incite cultural shift across the enterprise to communicate collective value proposition as full-stack cloud platform. Built consensus and enabled enterprise in the value proposition, technical approach and cultural shift required of the cloud platform via mix of communication media, including:Platform architecture messaging and visualization for IBM Cloud Platform.Broadcast communications for global audiences of 10,000+, all-hands presentations, client meetings, analyst summits, media briefing books + more.Strategy and communications leader for creation and enterprise-wide adoption of IBM Tech Blog, a first of its kind one-stop-shop for internal teams in communications, marketing, offering management, sales and c-suite for architecturally accurate messaging and other technical content.SENIOR MARKETING MANAGER 07/2015 to 11/2016IBM - RemoteOversaw marketing/brand transformation initiative to ensure effective, accurate expression of the IBM Cloud brand and its messaging across all advertising and creative initiatives.LEAD BRAND STRATEGIST 01/2014 to 07/2015Sprint - Overland Park, KSChief brand gatekeeper and for the global retail wireless company. Final point of approval for all digital, social and creative marketing and advertising content.SENIOR DIGITAL COPYWRITER 08/2012 to 01/2014Sprint - Overland Park, KSLead retail copywriter on technical, time-sensitive launches and social. Aligned executives, PMs, brand, marketing and legal on overall retail messaging strategy.MANAGING GROUP EDITOR 12/2011 to 08/2012The Robstan Group - Kansas City, MOManaged globally distributed team of 140+ employees, freelancers, consultants and contractors in end-to-end publication and production of five international trade magazines, print and digital.WRITER/BRAND CONSULTANT 12/2007 to 11/2011i.e. integrated - Kansas City, MO(and stay-at-home-mom)COMMUNICATIONS DIRECTOR 02/2006 to 12/2007American Adoptions - Overland Park, KSGOOGLE ANSWERS RESEARCHER 03/2002 to 08/2006Google - RemoteCOPYWRITER/EDITOR/ACCOUNT MANAGER 03/2004 to 02/2006Trozzolo Communications - Kansas City, MOJOURNALIST 05/2002 to 03/2004The Chicago Tribune - Chicago, ILEDUCATIONLoyola University Chicago - Chicago, IL Bachelor of ArtsCommunication, 05/2002GPA: 3.9 |
