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Click here or scroll down to respond to this candidatelecia.landis@yahoo.com / www.coroflot/lecialandis PHONE NUMBER AVAILABLEPlatform-spanning, deadline-seasoned art director with 20+ years of collaborative client messaging, digital and print design, and multichannel marketing concept execution. Extensive expertise in a full range of applications and skills including Adobe Creative Suite and web design, photo editing and MS Office. Solid track record of ideation-to-creation visual communications with the impact that compels readers and builds brand identity.Graduate, Art Insitute of PittsburghVisual CommunicationEducationCandidate's Name
Design delivers.Multi-platform Design Created and designed 10 B2B publications in the healthcare, industrial, and consumer markets, including Contemporary OB/GYN, Dermatology Times, DVM Newsmagazine, Drug Topics, Ophthalmology/Optometry Times, RN, Aesthetic Authority, etc. Led the print and digital design and brand identities for monthly national physician news magazines and topic-specific clinical supplements reaching audiences averaging approximately 20,000 each. Established consistent, omni-channel experiences for each brand via e-newsletters, websites, social content and display ad creation.Cross-functional Collaboration Interfaced closely on an ongoing basis with sales/publisher, editorial, project management, marketing, web team, audience development, and market reseach colleagues re: strategic objectives and audience engagement targets. Interacted with agencies and clients on custom project initiatives re: communications objectives, design intent, and concepting. Major clients included Alcon, Allergan, Bausch+Lomb, Slate Pharmaceuticals, Ista Pharmaceuticals, Ortho Dermatologics, and Valeant Pharmaceuticals who sponsored a lifestyle project called Derm Pulse.Branding Conceptualized and completed redesigns for Cosmetic Surgery Times, Dermatology Times, RN magazines and In the Know consumer/patient aesthetic publication; visually bolstered publications with fresh appearances to increase readership and readability Performed deep-dive historixal, marketing, and readership research to create brands, redesign old brands, and devise special edition campaigns such as the 160th Anniversary year for Drug Topics.Core CompetenciesSystems & Workflow Ensured all design initiatives came in under-budget and on time and passed all Systems & Workflow requisite medical and legal review. Worked with publishers, printers, ex-US production teams to operationalize weekly production calendars for both digital and print assets. Led 2013 transition of production processes for publications to offshore vendor Aided in 2020 repatriation of all production and ad serving processes back to US following conclusion of ex-US vendor contract. Mentored and supervised 3 junior designers.ExperienceArt DirectorMJH Associates, LLC/Informa/UBM/Advanstar2011 / 2021Art DirectorCustom Media GroupAdvanstar2011 / 2013Creative Marketing ManagerNational Automotive Experts2010 / 20112006, 2008, etcJesse H. Neal AwardsDVM NewsmagazineAwardsArt DirectorAdvanstar1995 / 2010ReferencesNancy Bitteker,Director, Design & Digital ProductionPHONE NUMBER AVAILABLE, EMAIL AVAILABLETeresa A.McNulty, Editorial DirectorPHONE NUMBER AVAILABLE, EMAIL AVAILABLEPete Seltzer, VP, Graphic Design & ProductionPHONE NUMBER AVAILABLE, EMAIL AVAILABLEHeather Onorati, Editorial DirectorPHONE NUMBER AVAILABLE, EMAIL AVAILABLE |
