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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE Linked InEDUCATIONMaster of Business Administration, Hospitality Marketing Cornell University, Magna Cum Laude 5/Street Address
Associate in Applied Science, Culinary Arts Johnson & Wales University, Valedictorian 5/Street Address
Bachelor of Arts, Theatre Samford University, Cum Laude 8/Street Address
MARKETING & DIGITAL EXPERIENCEChandler Topic (fresh produce distributors) Remote 3/21-6/21Marketing ConsultantCreated print/digital monthly newsletters, launched development of online presence (listings, social, website)The Palm Restaurant Group (classic steakhouse concept, 21 locations) Orlando, FL 6/19-4/20Director of MarketingCreated and implemented enterprise and local annual marketing strategy, promotions calendar, and budgetLed relationships with social, web, email, listings, PR agencies and vendorsVetted and managed implementation of marketing partnerships such as Amex, Open Table, and DinovaCrafted all promotional social and email content and optimized through A/B testingImplemented social media organic and paid programs including influencers, UGC, contests, and sweepstakesAnalyzed long-term and day-to-day data through multiple monitoring sources such as POS, Google Analytics, social media reputation management software, and customer care feedback to improve sales growth tacticsUpdated and maintained all website changes using Wordpress, ensuring ADA complianceDirected graphic designers and photographers for all digital and print creativeRed Lobster, Restaurant Support Center (worlds largest seafood restaurant company) Orlando, FL 3/16-4/19Associate Brand Manager Digital Marketing/Promotional EventsDigital MarketingPartnered with agencies and vendors to develop creative campaigns across multiple digital channels including online video, web, social media, SEO, paid search and listingsCollaborated with PR and web design teams in creation of brand sourcing story Seafood with StandardsManaged CMS to make daily website updates and synchronize API feedsAligned with IT partners to ensure ongoing ADA web and app compliance, resulting in 94% compliance ratingSpearheaded marketing integration with OLO and delivery partners such as Grubhub and DoorDashPromotional EventsCollaborated with cross-functional teams to develop and activate seven events per year, including industry icons Lobsterfest and Endless Shrimp, as well as holiday Gift Card programLed weekly stakeholders meeting for alignment including operations, finance, culinary, digital, and supply chainLM Restaurants, Inc. (family-run multi-concept restaurant company, 35+ locations) Raleigh, NC 12/14-1/16Brand Manager Carolina Ale HouseCreated annual marketing calendar and strategy including supporting media and advertising plansTrained and managed local store and regional field marketing teamsCoordinated quarterly local store marketing calendar development and budget with field marketing representatives, culinary, operations district managers, and franchiseesDarden Restaurants, Inc. (worlds largest full-service restaurant company) Orlando, FL 2/13-11/14Associate Brand Manager Seasons 52Managed a $4.2M marketing budget within a 1% variance to annual planLed cross-functional team on the development and implementation of all promotions and gift card programCreated annual marketing calendar, strategy and budgetLed brand refreshment including agency selection, focus groups, website and collateral redesignContinually optimized website relevancy, online reputation and social media calendarOversaw all field collateral creation including custom field requests using proprietary ticketing softwareLed transitioning of all collateral into a new print & design software portalAAA Corporate Headquarters Heathrow, FL 9/12-2/13Project Manager of Travel TechnologiesPartnered with major brands such as Marriott, Hilton, and Starwood to develop landing pages on AAA.comTeamed with internal IT to build microsites for Disney and Universal ResortsLiaised with OTA's such as Expedia, Booking.com, and Priceline to enhance listings and optimize contentSupported regional chapters with digital marketing needsTravelClick (hospitality digital marketing solutions company) Indianapolis, IN/Orlando, FL 6/11-9/12Strategic Ecommerce Account ManagerManaged over $4M worth of digital marketing investments including website design, social media, reputation management, display advertising, PPC and SEO for hotels and restaurants including Landrys and Red Lion HotelsLed cross-functional teams to produce analyses and strategic recommendation presentations for over 90 hotels and management groupsServed as the day-to-day primary point of contact with client decision-makers, ensuring effective delivery of solutions on the clients behalfAnalyzed KPIs to determine marketing program performance and identify opportunities for increased brand awareness and ROIsSage Hospitality (hospitality management company) Cincinnati, OH 2/10-5/11Corporate/Regional Marketing Director - CoCo Key Water Resorts & HotelsDeveloped brand vision, creative elements and standards usage bookCreated quarterly and annual hotel and restaurant marketing plans, calendars and budgets and remotely led a team of on-property coordinators to ensure smooth execution of campaignsGuided designers in the creation of all marketing collateral and advertisements, ensuring brand standardsOptimized ROI of marketing/advertising initiatives based on data analysisGarnered successful business relationships with multiple stakeholders including web and email marketing vendors, media contacts, local merchants, ad & design agencies, PR firms, printers, bloggers, and influencersWhite Lodging (hotel/restaurant management company, 142 hotels) Indianapolis, IN 6/08-8/09Field Marketing Communications ManagerDirected and executed all hotel and restaurant pre-opening and project marketing plansServed as the marketing point-of-contact for corporate, franchisees, brands, property teams and vendorsSKILLS & ASSOCIATIONSMicrosoft Office SuiteGoogle Analytics, Basic HTML 5, WordPressProject Management tools: Jira, Trello, SalesforceWCAG 2.1 (ADA website compliance guidelines)Social and digital media scheduling, monitoring and reporting software: Basecamp, SprinklrFormer member of Womens Foodservice Forum and Association of National AdvertisersBrand and digital marketing professional with a full spectrum of skills including multi-unit strategic marketing and budgets, digital and email marketing, social and display media, website optimization and ADA compliance, SEO, PPC, PR, project management, menu and product development, and consumer behaviors.Results-driven, detail-oriented, innovative leader with a proven track record in building cross-functional relationships, remotely managing agencies and teams, increasing brand awareness and reputation, and driving sales. |
