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Title Administrator Marketing
Target Location US-MA-Westfield
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Candidate's Name
7 Meadow LaneSouthwick, MA Street Address  May 2021Cell PHONE NUMBER AVAILABLEExperienceDirector of Admissions and Marketing 10/20-4/21Vero of South HadleyResponsibilitiesResponsible for daily census reporting and weekly admission reports as well as 30 day discharge calls to discharged residentsCommunicating new admissions to all Department Heads and ensuring room readiness.Supervising the sign in assistant and receiving sign in completion reports weekly. Laid off due to reduction in workforce as Vero is moving to a centralized admission office in the eastern part of the state. Can provide letter that states this transition. Business Development Director 8/19-6/20Governors CenterResponsibilitiesResponsible to build reputation and produce clinical outcomes to all referral bases, physicians and case managers.Responsible for all admission paperwork to be completed within 24-48 hrs of admission and communicate to all Depts. Of new admissions.Obtain all sex offender checks and insurance verifications.Obtain all authorizations on managed care admissions, and relay the follow up information to the case manager in house to follow up.Tracking and compiling data on referral trends and competitors marketing activities. Staff education and expectations of customer service and setting the right first impression on all new arriving customers.Clinical Liaison to do on site screenings on potential admissions.Participate in monthly QAPI meetings.Quarterly marketing events in the facility to ensure community and referral bases know who we are and what we offer.Participate in marketing events outside of facility where we will get the most exposure.Patient Ping tracking for all ACOs on daily basis.Bed Management daily to ensure rooms are available and ready for new admits.Electronic Referral Management and response time of less than 15 minutes for new referrals.Utilizing all relationships with all potential referral bases that have been successfully built over my 25 year career.Team building within the management team as well as the frontline staff. Your employees are a great referral sourceDirector of AdmissionsHolyoke HealthCare Center 12/17-8/19ResponsibilitiesInsurance verifications and obtaining insurance authorization for all admits.Communicating all authorizations and updates to managed care nurse.Communicating to all depts. Of new admits and ensuring room readiness for new admits. Extremely high emphasis on customer satisfaction and excellent quality outcomes.Data entry into Matrix with all demographics of new admits. Tracking and compiling data on referral trends and marketing activities.Reporting daily admission activity to all partners at morning stand up. Ensuring all partners are trained to conduct tours for potential admits.Participating in QAPI on monthly basis.Relationship building with all potential referral bases.Educating referral bases on re-hospitalizations and working with them to avoid them.Clinical Liaison  site screening for potential admissionsExecuting preadmission and arbitration agreements at bedside. Director of Admissions/MarketingKindred-Country Estates of Agawam 2/15-12/17ResponsibilitiesDaily census and payer mix reporting.Responsible for admission sign-ins within 24-48 hours of admission per company expectations.Responsive to all admission inquiries and calls from our Clinical Liaisons to ensure 15-30 minute turnaround time to answer our referral sources with a bed offer.Extensive knowledge of Medicare, Medicaid, Managed Care insurances, as well as Patient Ping to track ACO and bundle payment.Marketing calls weekly to potential referral sources.Quarterly marketing event internally and externally.Establish good relationships with clinical liaisons, staff, administrator, DNS and referral sources.Insurance verification with our Central Admissions office to ensure coverage and payer source.Work closely with DNS, administrator, dept. heads and staff to ensure excellent customer service and tour knowledge.Bed management daily at morningmeeting with nursing, administrator and social worker.Excellent communication, crisis management and customer service skills as well as working with and having great relationships with staff to ensure what the expectation is for our customers. Director of Admissions/MarketingEast Longmeadow Skilled Nursing Center 7/05-1/15ResponsibilitiesResponsible for daily census and payer mix, and marketing of the facility.Extensive knowledge in Medicare, Medicaid and Managed Care insurances.Report daily to administrator regarding potential admissions, and census/payer mix.Responsible for all admission paperwork, verifications of insurance and all legal documents.Following up and following through with all inquiries for any potential new admissions.Meeting with families and/or patients to explain the admission process and ease anxieties regarding a stay in a nursing facility.Extensive marketing for the company as a whole and working with corporate on marketing events.Marketing to area hospitals, and senior centers to ensure our facility name is constantly being spread in the community.Ensuring a constant flow from the community into our facility by hosting seminars on senior- related topics, health fairs, quarterly breakfasts.One major marketing event for the area senior centers per year and a host of yearly activities.Market in the facility to our employees to ensure referrals of family members and for retention of employees.Excellent communication and problem solving skills, not only with potential admissions, but with staff as well.Entrusted by administrator to make facility decisions in his absence or if unreachable.Entrusted by Director of Nursing to make decisions on admissions without her viewing each referral.Knowledge of Word, Excel and most computer programs.Innovative and enthusiastic marketing strategies and initiatives.Working with home office to standardize an admission agreement for all Berkshires 16 homes. Campus Admissions CoordinatorGenesis Eldercare Inc.  Heritage Hall Nursing Home 9/00-7/05 ResponsibilitiesConstructing the admissions paperwork on every new patient admitted to a 564-bed campus.Knowledge in Word and Excel.Meet with family members and incoming residents to explain financial agreement, obtain insurance information, legal documents, i.e. health care proxies, powers of attorney.During initial meeting, understanding patients anxiety, privacy and dignity issues related to being placed in a nursing facility.Ensuring patient and family input into patients care and hopeful discharge back home.Collecting monies for insurance co-payments.Community ServiceCo-Chair for the Alzheimers Association.Memory Walk Planning Committee. Served on the Planning Board 2008-2009. Participant for 12 years.EducationWestfield High SchoolWestfield Vocational High School as post-grad to obtain CNA licensure

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