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CopywriterContactPHONE NUMBER AVAILABLEEMAIL AVAILABLEStreet Address Hunting Hills Cir,Roanoke, VA 24018AwardsThree-time winner ofprestigious CLIO Awardfor creative excellenceLeader of agency/clientteam winning GoldAward for integratedmarketing strategySkillsCreative solutionsDivergent thinkingCopy and contentwritingVolume sales in di-rect channelsAudience, product,industry emersionEduBachelor of CommerceBachelor of ArtsCertificatesProfessionalCertified Marketer,DigitalCertified DigitalMarketingProfessionalProfileSay it with excitement, energy and enthusiasm. Give them something to yes to. Elaborate with details. Write your copy like that and you will pick up the money others leave on the table. I incept creative concepts and write original copy and content for all channels. Broad experience in automotive brand and retail, national retail, industrial, financial services, construction, healthcare, non-profit, academic, real estate, marketing services and media sales means better judgement and perspective to deliver credible results and master new expertise. HistoryCopywriter, Account Executive, Account Group Director Ross Roy Communications/BBDO Worldwide (Windsor ON/Detroit, MI) 19852001 Sales and marketing copywriter for Chrysler Corporate, Chrysler, Dodge, and Jeep vehicle brands and Chrysler Dealer Marketing Groups Three-time winner of prestigious CLIO Award for creative excellence in advertising Drove incremental sales of Chrysler corporation vehicles for brand and dealer marketing groups with data-driven direct marketing Operations manager for a top marketing communications agency supervising creative, production and account management teams Instrumental in doubling and re-doubling agency revenues Marketing ManagerMagnets USA (Roanoke, VA) 20052010 Wrote copy and content for eCommerce, email marketing, PPC advertising, social media, direct mail, and sales promotion Generated $10mm in online sales and millions more in direct mail, telesales and trade shows Formulated overall multi-channel marketing strategy Managed marketing operations Spearheaded transition from traditional marketing to integrated marketing strategy PractitionerMarketing ServicesSelf (Roanoke, VA) 2010Present Wrote technical and on-page SEO content leading to a 60% increase in organic traffic to Virginia Techs Bioinformatics Institute website Wrote sales and technical copy for Virginia Transformer product catalog targeting Industrial, Utilities, Power Generation, Commercial and Transit segments Created design, layout, and copy for a monthly newsletter in print and email formats rou- tinely achieving 30% open rates for Mount Regis Center. Boosted ticket sales for Brand Innovation Quest, a national marketing conference held annually in Chicago, with successful registration campaigns in social media The TruthCreative SellsGreat creative works better than good creativeMake sure your copy isnt leaving money on the table |