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Click here or scroll down to respond to this candidateCandidate's Name
Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLE EXECUTIVE MARKETING PROFESSIONALInnovative, successful marketing MBA professional with over twenty years of experience seeks an opportunity to lead the strategic and operational aspects of brand innovation and product performance. Broad range of fundamental business and marketing expertise within both large CPG and privately held small companies that includes new product development, market research, cross-functional team leadership, e-commerce, advertising and PR. KEY SKILL AREAS Brand Strategy Social Media Strategy/Engagement Package Design E-Commerce Strategy Consumer Insight Project Management Brand & Product Development Budget Management Market Opportunity Customer Loyalty Programs SEO/PPC Management Affiliate Marketing Development Consumer & Trade Promotion Product Positioning Concept & Copy Writing PROFESSIONAL EXPERIENCEJanuary 2017 - Current INNOVATIVE MARKETING SOLUTIONS Phoenix, AZ PrincipalProvide results-oriented marketing consulting services for domestic and International clients. Natura Bisse International: Multi-million dollar Spanish family-owned skin care business hired to create, develop, and grow a new U.S. e-commerce channel reporting to U.S CEO. Real Estate: Licensed realtor with Caldwell Banker Biltmore ; Working with several clients to improve branding and online presence. Waggle Dance: Working with principal on multiple branding projects within food and snack industry. January 2015 - January 2017 INTELADERM, LLC Scottsdale, AZ Vice President of Marketing & Brand RelationsResponsible for developing and implementing e-commerce revenue generating strategies, promotional plans, new business development, relationship management and business growth of over 150+ brands for 3 skincare/beauty websites: SkinCareRx, Apothica, and SkinBotanica generating over $18 million in sales, reporting directly to the President. Promoted from marketing consultant to director to vice president within 20 months, delivering the companys most profitable year since its inception 4 years prior, successfully positioning the company for purchase. Increased individual brand revenue within top 10 major skincare brands ranging from 25% to 160%. Grew major hair care brand 600% in 2 years to become their #1 selling e-commerce site. Managed cross-functional design and operational team and multiple agencies responsible for SEO optimization, paid media, mobile marketing and affiliate marketing.March 2009 December 2015 INNOVATIVE MARKETING SOLUTIONS Phoenix, AZ PrincipalProvided results-oriented marketing consulting services for domestic and International clients. Paragon Pet Products: Developed 2014/2015 U.S. and Global marketing strategy for the WHIMZEES brand. European/Dutch company sought American expertise in positioning brand in largest pet market and worldwide. Mission Pharmacal: Developed and launched two new brands for major pharmaceutical company. Brands are within the human supplemental and pet supplement category; targeting vitamin and pet specialty channels. Calbee North America: Developed overall company, brand and product strategies for North American flag ship brand and line extensions resulting in critical distribution placement and exceeding revenue growth targets. Compound W: Evaluated various television commercial storyboards with target consumers. Recommended complete strategy redesign which resulted in successful television launch. Peter Piper Pizza: Identified consumer brand perception and opportunities for revenue growth. Great American Merchandising & Events: Director of Marketing managing launch of first-ever industry electronic chemical tester. Developed new marketing/trade programs leading to 20% revenue growth. Managed companys first joint venture with a $5B global company introducing a new product line to mass markets. April 2008 February 2009 SHAMROCK FARMS Phoenix, AZ Senior Innovations Marketing ManagerResponsible for leading and developing new Innovation Marketing department. Responsibilities included defining measurement criteria and company success standards working closely with sales, operations, finance and R&D. Led executive innovations portfolio review board consisting of top 10 company executives. Responsible for managing$100M prospective product portfolio with project launch timing of 6 months to 3 years. Created first-ever consumer test panel for company that tested designs, formulas, positioning, graphics, and pricing. Launched first dairy muscle recovery beverage in the country ranking #8 after first 60 days. Responsible for launching new value-added milk line. Led all aspects of launch: concept, product positioning, package design, copy writing, pricing, and advertising/PR. April 2003 April 2008 BRENTWOOD HOLDING CORPORATION (BHC) Scottsdale, AZ BHC - Monarch Designs Inc. - Senior Product Development Manager Responsible for product development and profit delivery of two licensed travel goods lines, reporting directly to EVP/CEO. Created multiple luggage lines, distributed in high-end & mid-tier department and club stores, for newly acquired license with New York fashion designer, Nicole Miller, and Swiss licensor, SIGG. Managed direct communication with Asia factories, licensors, and contracted design engineers. April 2003 September 2005BHC - Bell Automotive Products - Product Development Manager Responsible for product development and profit delivery of steering wheel cover category (SWC), valued at $8 million, reporting directly to VP of Product Development. Increased SWC revenue by +330% and retail distribution by +65% in two years. Launched new category of automobile air fresheners, delivering revenue of $3 million in year one. Awarded 2003 product development achievement recognition for the successful launch of air fresheners while simultaneously expanding the steering wheel cover category. July 1997 February 2003 THE DIAL CORPORATION Scottsdale, AZ 2002- 2003; Project Manager, Renuzit Air Care Franchise Responsible for managing two major 2003 initiatives, pillar/glass candle restage and aerosol fragrance line extension, reporting to the VP/General Manager.2002; Brand Manager, InternationalResponsible for profit delivery and strategic positioning of all Dial products to the Puerto Rico market valued at $8 million, reporting directly to the General Manager of Puerto Rico. 2001; Region Business Manager, Specialty Personal Care Franchise Responsible for broker management on Freeman and Sarah Michaels businesses for the East and Midwest region, reporting to the Vice President of Sales. Account responsibility valued at $14 million, including 10 of top 25 accounts. Grew distribution by 55% and net sales by +25%.2000 2001; Brand Manager, Freeman CosmeticsResponsible for profit delivery, strategic positioning, product development, and marketing execution for this natural cosmetic line with annual sales of $32 million. Project leader responsible for launching/restaging 47 new items with 11 new fragrances and 10 new product forms within 7 months. Responsible for all copy writing, package design and print advertising direction. 1998 2000; Assistant Brand Manager, Dial Franchise Responsible for P&L management and product expansion of the companys most profitable brand, Dial Bar soap, a $400 million franchise. Led implementation of largest formula restage in brand history, including successfully reducing obsolete costs by over 80% and the development of two television advertisements. Responsible for conceiving and writing most successful concept in brand history resulting in the launch of a new line extension, Dial Aloe Bar and Body Wash. Post launch, bar and body wash sales up 29% and 65%, respectively. 1997 1998; Assistant Brand Manager, Purex Franchise Assisted in the management of all 20 product groups including Purex detergent, fabric softeners, and laundry additives within the $420 million laundry franchise.EDUCATIONMBA, Marketing and Finance; University of Arizona - Tucson, AZ BA, Political Science and General Business; University of Notre Dame - South Bend, IN |
