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Title Social Media Marketing
Target Location US-AZ-Scottsdale
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Candidate's Name , AZMobile: PHONE NUMBER AVAILABLEE-mail: EMAIL AVAILABLESenior Level Marketing / Brand Manager / VisionarySales-Business Development / Creative Direction / Strategic Thinker /Trade Show & Event Management / Media Manager / MotivatorA natural leader and self-starter who accurately assesses market potential and achieves it. I continually demonstrate my ability and willingness to wear many hats in achieving award winning sales growth in B2B and B2C sales and in directing action sport shoe manufacturer Five Ten to a 53% increase in just two years. My strong leadership style and practical experience shines when guiding business as a senior level manager, brand visionary, creative director, or business and channel partner developer.Envisioned, produced and hosted Bicycle World TV and aired the show on Fox Sports NetworkCreated a brand identity of a start-up dot-com company with an exponential financial growth of $185M ; $185,000,000 and an increase in workforce from 6 to 200 employees over 2 yearsTurned a passion of riding bikes into a Fox Network television show (Bicycle World); within a six (6) month timeframe conceptualized and drafted a pitch that was accepted for production and distribution with a household reach of $3M; (3,000,000) and a renegotiated contract up to $52M; (52,000,000) for the second season; received a 4 Share ratingEarned Presidents Award for increasing base billing by 37% increase for the yearDirected marketing for $250 million Exclusive Private Golf Course and Real Estate Development project culminating in a complete sell out of all parcels and inclusion of the course into an annual PGA event.Recruited and maintained relationships with high profile athletes and general staff; developing and launching integrated marketing campaigns to increase brand exposure and sales.SUMMARY of QUALIFICATIONSBringing over eighteen (18) years of experience in leadership as a Brand Manager and Executive Producer specializing in marketing, graphic design, communications, and salesFully proficient in digital / social media marketing techniques and campaign tracking, SEO and Google AnalyticsChosen Brand Ambassador and on-air personality for category leading shoe manufacturer, Five TenExcels in collaborative, encouraging, and engaging environments as the oversight to creative staff, vendors, contractors, and freelancersFUNCTIONAL AREA DUTIESDirects and oversees marketing activities of multiple and diverse customers products and services. Conceptualizes, implements, and monitors marketing communication, including verbal, written, visual aids, and traditional marketing plans. Works with clients and their target audience to set marketing strategies and maximize positive exposure in national and international markets.Leverages topical social media channels, including Twitter, Facebook, Pinterest, Instagram; Along with SEO techniques and Google Analytics to build and track digital marketing efforts.Continuously monitors reengineers and tailors market plans to build an effective marketing planWork with dealer and resellers on P.O.S. and Co-op advertising programsAdapts and applies different communication styles based on target audiences needsPrepares and presents strategic and creative proposals for expenditure of marketing dollars based on sales projections and or tactical plansDevelops and monitors budgets for marketing business unitsCreative Director of graphic design, video production, advertising, and digital campaignsEMPLOYMENT HISTORYMarketing-Branding Consultant, Clutch Communications, Scottsdale, AZ; 1995 - 2018National Director of Sales & Marketing Precision Billet LLC, Gilbert, AZ; 2015 - 2016Executive Producer, Bicycle World, Scottsdale, AZ; 2005 - PresentDirector of Action Sports, Five-Ten, Redlands, CA; 2009 - 2011Vice President of Sales, Metro Media (AZ Monthly Magazine), Phoenix, AZ; 2005-2006Vice President of Marketing, Allred Marketing, Phoenix, AZ 1999-2003EDUCATION, COMPUTER SKILLS, AFFILIATIONSDegree: B.S. in Specialized Communications - California State Polytechnic Pomona, Pomona, CACertifications: Advanced Selling Skills & Train the Trainer - Pete Marwick Hungerford Chartered AccountantsSoftware: MS Word, MS Excel, MS PowerPoint, Web Programming, HTML, Search Engine Optimization (SEO); Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premier, InDesign, Dream Weaver, Creative Suite

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