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Click here or scroll down to respond to this candidate1 PageCandidate's Name
Street Address Bridlewood Rd Caledonia, IL 610PHONE NUMBER AVAILABLE EMAIL AVAILABLEPROFESSIONAL HIGHLIGHTSTop-performing Marketing Leader with a strong skill set developed through progressive experience in manufacturing industry for North American and EU companies. Proven track record of growing business, building brands, advancing missions and streamlining processes. Thorough understanding of the manufacturing business environment of global markets and playersSkilled in aligning marketing strategies to support organizational vision and growth in an ever-changing business environmentGlobal perspective and proficiency in five languages; licensed interpreter/translator PROFESSIONAL EXPERIENCEIntegrated Marketing Manager Nov 2020-PresentH.B. Fuller, Saint Paul, MNWorldwide leading provider of the industrial adhesives, sealants and specialty chemical productsWorking in the TEC Construction Adhesives division, develop and execute digital and traditional marketing strategies that increase brand awareness, drive product interest and support sales effortsHeavy focus on Digital Marketing, design, monitoring and executing integrated marketing plans and digital tactics to support flooring adhesives product line growth and new product launchesAnalyze and report on programs and campaigns and continuously develop plans to improve results based on key learningsStart to finish development, launch and management of the new Parabond resilient adhesive line websiteOrganize, write and distribute messaging, content via the most effective channels, including Social Media, Blog and YouTubeCreate and execute digital advertising plans to support product goalsDevelop and implement point-of-sale merchandising for both wholesale and retail channels Marketing Manager 2017 May 2020Hennig, Inc., Machesney Park, ILLeading global manufacturer of machine protection, chip management and filtration systems with multiple locations across EU, Asia, and South AmericaLead Marketing Strategist. Facilitated and formulated long- and short-term marketing planning initiatives, that coincide with companys vision, core values and key business and strategic objectivesIdentified, analyzed, and translated product, brand, Voice of Customer (VoC), and competitor information to frame and solve business problems and build effective marketing plans:Conceptualize and implement Global Brand Insights and StrategyBuild up brand consistency and guidelines (Design Style Guide, product tags, trademarks etc.), marketing competencies; establish Subject-Matter Expertise and responsibilities.Drive collaboration and engagement of cross-functional teams of engineers, product managers, field sales and global affiliates to generate effective product-specific messaging that deliver business results (technical product-specific content, production of renderings, videos, Blog case studies, Expo product displays, etc.)Implemented website optimization tactics that delivered significant improvements in targeted site traffic, click- through rates and CTA response. Deployed social media engagement reporting tools on identified metricsCreated and optimized marketing assets that increase awareness, effectiveness, and lead generation:Effectively developed, wrote, and mapped educational product and industry Content to target buyer personas across all channels, which supported strategic business initiatives and increased followers, reach and engagement.Ongoing support and improvement of the lead generation, follow-up strategy and post-show lead nurturing for multiple key exhibits, such as IMTSEffectively collaborated with an agency-partner in SEO campaigns strategies and PPC analytics & measurements with a critical focus on quality. Developed and managed annual SEO & PPC budgets. 2 PagePlanned, organized, and oversaw all exhibits for the company in the national and international trade shows (IMTS, FABTECH, EMO-Hannover). Initiated and applied creative Expo dynamics, contributing to Hennigs success at IMTS 2018, which was the best exhibit in companys history Marketing Content Manager 2016 - 2017Advanced Machine & Engineering (AME), Rockford, IL and HENNIG, Inc, Machesney Park, IL AME - Leading manufacturer of work holding components, metal cutting solutions and machine tool design HENNIG, Inc - Leading global manufacturer of machine protection, chip management & filtration systems and facility safetyFull Marketing Management responsibility for both sister companies, AME and Hennig, Inc, North American and international locations. Reported directly to the President and CEO.Developed and articulated effective marketing content strategies, that provided impact, were executable, easily communicated and financially supportedMonitored and managed marketing communications programs and activities within budget constraints while understanding the fundamental aspects of financial performanceBuilt and maintained a consistent corporate image throughout all product lines, new product launches, promotional materials and events for both companies and overseas partner companiesPartnered with cross-functional teams to create and optimize marketing content assets that increase awareness, effectiveness, lead generation and conversionsPlanned and oversaw all advertisement and promotional activities, including print, direct mail, web, social media to achieve sales and marketing objectives for Hennig and AMEs products and services. Continually evaluated and applied knowledge of the effectiveness (share impact/ROI) and efficiency of promotional tactics. Reduced advertising spending by 30%.Created functional Inbound strategies, based on specific objectives:Produced quality content (Blog, Social Media, print ads and collateral) for both companiesEstablished and administered social media corporate accounts (LinkedIn, Facebook) for both companies and increased followers by 25%Continually analyzed targeted keywords and prepared reporting, using Google Analytics platform to optimize successful SEO campaigns and improve search engine rankingManaged annual marketing budget to support marketing infrastructurePlanned and managed all aspects of industry Expos for two companies. Established and managed vendor, contractor and agency partnershipsMarketing and Sales Manager 2010 - 2016Ingersoll Cutting Tools, Rockford, ILGlobal market leader in metal cutting tool manufacturing, a Berkshire Hathaway company Reporting directly to the President, developed sustainable, scalable marketing solutions for Ingersoll Cutting Tools North America, EU and Mexico businessesDrove initiatives to produce measurable results: product and brand growth, digital and web marketing, direct marketing, insight messaging (Qwik Cuts and MySales)Project-managed creation, innovation and implementation of integrated communication strategies, tactical plans and initiatives, aligned to the companys strategic objectives to:Reinforce Ingersolls reputation as an industry leaderAdvance brand and go-to market messagingPromote Ingersolls unique value proposition, tailored to each customerIdentified customer/distributor needs to provide a desired level of supportCrafted high impact marketing and communication packages and support materials to successfully launch and support assigned products and maximize branding effortsManaged national and international trade shows, events. Planned annual calendar of events, exhibitions, product seminars and sales meetings.Collected, analyzed, and qualified show leads by focusing on developing loyal customer base for strategic advantage 3 PageMarketing and Sales Specialist 2008LiquiTech, Inc, Lombard, ILManufacturer and distributor of water cleaning and disinfection systemsReinforced companys brand through internal and external communication programsAssisted Engineering team in creating customer proposals; prepared effective presentations to promote the companys products and services to the end usersDeveloped marketing initiatives to meet the companys goals and objectives, targeting healthcare, hotel, resort and food manufacturing markets and to maintain a sustainable competitive advantage in water disinfection business Professor of English 1998-2002Ternopol State Music College, Ternopol, UkraineTaught English as a second language to advanced college students, majoring in musical studiesDeveloped a culturally and academically filled language curriculum and created new teaching approaches to motivate students to learn a foreign language. Received Excellence in Teaching Award (2000, 2002). EDUCATIONRockford University, Rockford, ILMaster of Business Administration (MBA)MarketingHnatyuk State National Pedagogical UniversityTernopol, UKRAINEBachelor of Arts (BA)English, minor in GermanHubSpot Academy Inbound CertificationExpires October 2022CORE COMPETENCIES:B2B and B2C MarketingMarketing Automation (Pardot, Marketo)CMS (MODX, Umbraco)Google AdsGoogle AnalyticsCRM (Salesforce)Search Engine Marketing (SEM)Search Engine Optimization (SEO)Adobe Creative Cloud (InDesign, Photoshop)Campaign ExecutionLead NurturingCorporate Marketing StrategyProject ManagementContent StrategyBrandingPromotionsDigital MarketingEvent ManagementPR ManagementCopywritingCollateral DevelopmentBudget Management |
