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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLEWORK EXPERIENCEJH Food Part-time RemoteBranding Consultant Mar 2020 NowSuccessfully directed two Fast-Moving Consumer Goods (FMCG) product launch in July through a data driven customer-centric approach, received Creative Packaging Design and Satisfying Customer Experience category reward on PDD a top Chinese online e-commerce platform, which reached a roughly 95% of customer engagement rate and tripled the B2B sales volume Led the branding redesign, disrupted the product category and increased market share by offering packaging innovation proposals, and resulted in scaling the return on investment (ROI) by 11% Devised new e-commerce marketing strategy, achieved 15X customer growth total across several different e-commerce channels Redesigned the website landing page and online trade show contents by syndicating visualizations tools like Canva, Photoshop, and Illustrator, which increased online traffic and impression rate by 30%, and a 20% more on repeat purchase Reduced work time from 10 days to 5 days by supervising marketing agency on go-to-market material and pricing strategy, and advising on search engine optimization (SEO) tactics Culture Exchange Academy Wheeling, ILMarketing Strategic Planner Jan 2017 Aug 2018 Created different scenarios through data iteration to understand consumers, developed digital marketing campaigns, and acquired 25% more clients seeking support in advanced professional education consulting Saved about 10% of paid media budget by promoting the company through the word of mouth and top-of-mind strategies that includes ensure relevant messaging and personalized support across all touchpoints Optimized user experience (UX) and differentiated the company by adding more personality and relatable contents which increased customer retention rate by 20% Generated a 15% increase in site traffic by managing the companys website using a based content management system HTML EDUCATIONNorthwestern University, Medill School of Journalism, Media, Integrated Marketing Communications Evanston, IL M.S. in Integrated Marketing Communications Sep 2018 Mar 2020 Handled different global projects, delivering value by creating innovative marketing communications strategies, and building strong brands to engage, effective communicate with all stakeholders in the digital age Focused on data-proven storytelling, proficiency in combining a qualitative understanding of consumers with large-scale data analytics to develop seamless communications and content that build and maintain a robust brand Work Portfolio: ConAgras Brand (Public Relations Snack Pack), MillerCoors (Shopper Marketing Henrys Sparking Water), CIBC Bank (Creative Marketing Brief), Project C.U.R.E. (Medical Supply Go Digital), IndyStar (Strategic E-commerce Plan - Subscription), Agrosuper S.A. (Brand Innovation Leading Chilean Protein Provider), Concha y Toro (Global Marketing Prime Chilean Winery), and a local restaurant (Strategic Storytelling - Content) Purdue University, College of Agriculture West Lafayette, IN B.S. in Agribusiness, Concentration in Finance - Honors Aug 2013 Dec 2016 President of the Asian Golf Club active event organizer and team player PROFESSIONAL SKILLSLanguage: Fluent Mandarin and English, Intermediate Spanish Tech: Adobe Photoshop/iDesign/illustrator, Microsoft Excel/PowerPoint/Word, Google Analytic, SPSS, SQL, Salesforce, Tableau Social Media: Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, TikTok, WeChat, Shopify |
