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Click here or scroll down to respond to this candidateCandidate's Name
Street Address Southdown Rd. Lloyd Harbor, NY 1743 PHONE NUMBER AVAILABLE EMAIL AVAILABLEEducation: BOSTON COLLEGE - Carroll School of Management Boston, MA Bachelor of Arts, General Management & Marketing; Minor: Film Studies, May Street Address
LUNAMETRICS - Google Analytics & Google Adwords Certified Training New York, NY Certificate of Completion: Google Analytics & Google Adwords Certified Partner, May Street Address
Experience: ARCATI MARKETING San Diego, CA / New York, NYJuly 2018 Current Website Developer & Marketing Automation ConsultantDesign and develop responsive websites and ecommerce solutions, mobile first projects and UX/UI design using WordPress, Webflow, Magento, Woocommerce, Shopify, Adobe Creative Suite, CSS Style, and PHP framework with focus on increasing conversion rates and brand management.Agency experience and expertise in automation platform management (Pardot, Marketo), digital marketing and marketing to sales CRM strategy, landing page development, email marketing and lead generation.Clients have included Hartford Healthcare, Kern Agency/Omnicom, Jeep/Chrysler, Rhino Linings, CV Sciences, Waxelene, Agency73, West Coast Customs, Raw AMZ, Modern Vice, and many others.PREFERRED EMPLOYERS INSURANCE (A W.R. Berkley Company) San Diego, CAFeb 2015 July 2018 Marketing AnalystSupport all corporate divisions (Policy Services, Risk Advisors, HR, Claims, IT, Executive, Sales, Marketing) with marketing materials.Digital and physical content producer of all banners, logos, brochures, flyers, e-books, trade show booths, infographics, infographic videos, blog articles, advertisements, email campaigns, checklists, & programs.Manager/Supervisor of Marketing/Sales Team of 3 employees.Coordination and completion of all marketing projects on time within budget and scope using Workfront.Creator and manager of company websites www.peiwc.com and award winning preferredconnect.net.Winner of 9 individual national marketing awards from 2017-2018.Digital guru and account facilitator of google adwords/analytics, social media outlets, salesforce, and SEO strategies.FAIR TRADE DCOR- San Diegos First 100% Fair Trade Store Del Mar, CAJul 2014 Nov 2014 Marketing CoordinatorEffectively increased sales by over 50% in just 4 months.Quadrupled store Facebook following to 2,000 fans and doubled Twitter following.Quadrupled opt-in email list following by over 2000 subscribers in the California area.Individually created, designed, and facilitated all direct and online marketing campaigns that lead to a record-breaking period of store growth and sales.Coordinator of all press coverage, marketing materials, email marketing, advertisement design, community relations, social media, ecommerce website construction, store events, and product placements.Featuring products from 43 different countries, Fair Trade features exclusive handmade home decor products made by artisans from recycled goods and promoting economic stability in developing communities.DASHING DIVA, Subsidiary of KMC Exim Corp Port Washington, NYMay 2012 Jun 2014 Digital Marketing ManagerManage projects from initial concept development to implementation, and coordinate the teamwork between the different departments involved (including but not limited to: Product Development, Creative, Purchasing, Sales, Finance) to ensure copy accuracy, on-time release dates and production timelines.Maintained all company websites ensuring all product information is complete and up to date and oversee website promotions and fulfillment.Manager of team of 12 in the marketing/advertising dept.Provided online strategic direction, digital platform management, and user experience design.Collaborated with sales team to develop promotional strategies, new product introductions, product costing, program recommendations, merchandising, and marketing materials.Developed comprehensive reports based on marketing, sales trends, and demographic data analysis.May 2012 Jun 2014 (Dashing Diva continued)Responsible for driving traffic and maintaining all websites, communities, and social media sites on Tumblr, Pinterest, Facebook, Instagram, Twitter, YouTube, Yelp for over 40 retail stores worldwide.Supervised and collaborated closely with PR, creative, events/nightlife, digital marketing, and content teams to define and leverage digital/social media assets for trade shows and fashion show events.Defined key performance indicators and implemented measurement, SEO & SEM analytics and reporting methods to gauge success and improve processes.TYR Sport Inc Farmingdale, NYMar 2013 - Aug 2013 E-commerce & Marketing Consulting (Consulting Position)Oversaw offline and online advertising efforts (acquisition and retention) including e-mail, search, PPC, direct mail, landing page and search engine optimization to drive site traffic and converted sales during highest online sales period in company history.Maintained home page/product catalog to offer ongoing updates of product upsells, cross sells and merchandising throughout the on-line store and comparison shopping engines.Performed analyses of trend data using Google Analytics and Google Adwords and other analytics tools to provide ongoing reporting of KPIs and overall on-line business.Reported/tracked on SEO, SEM and overall site performance.Supported testing and development of new enhancements/functionality for the e-commerce platform, defined goals, briefed agencies/stakeholders, tested output and fixed bugs.Troubleshooted issues with orders and interfaces on Magento & Wordpress platforms and worked with an external Ecommerce maintenance vendor to resolve problems.Implemented SEO and keyword solutions that increased the companys web presence on Google and main search engines.FENIX ENTERTAINMENT GROUP Buenos Aires, ArgentinaJan 2009 - May 2012 Digital Marketing ManagerLargest Entertainment Company in South America; Created digital awareness in top 4 Argentine urban markets and additional Latin American/US markets.Supervised digital, social media, and print campaigns of multi-million dollar events including first ever South American performances by Linkin Park, the Killers, Laura Pausini, Jason Mraz, and AC/DC.Managed multiple B-to-B and B-to-C channels: internet/e-commerce, mobile content, and retail.Engineered various cross-promotion strategies with corporate partners including Sony Music Entertainment, Universal, EMI, and Warner Music to increase revenue and decrease advertising costs.Helped increase Facebook following exponentially for both company and artist fan pages.Directed traffic growth strategies including SEO, social bookmarking, affiliate linking campaigns, content distribution, e-mail marketing, trackbacks, pings, and RSSLiaison and facilitator of artist-press relationships in every media-medium in Argentina.Jan 2007 - Jan 2009 INTELLATEX INC, Division of AQ Textiles Corp New York, NYMarketing ManagerGraphically designed and implemented packaging for multiple textile/bedding product lines for major retail outlets including: Bed Bath & Beyond, Macys, Costco, J.C. Penney, Sears, Belk, and Brookstone.Worked with product designers during product development to ensure products and services to meet market needs within budget constraints.Directed design, production, P&L and merchandising budgets of all marketing materials including brochures, product DVDs, point of purchase collateral, and online marketing tools.May 2003 - Jan 2007 CHAMPION WINDOW AND DOOR Syosset, NYMarketing ManagerCreated and implemented comprehensive marketing plans that included complete situation and competitive analyses, new product launches, tactical action plans, sales forecasts, and budgetsAided in sustaining $20 million per year sales volumeDeveloped advertising, direct mail materials, company presentations, and company websiteConverted manufacturing facility to lean production system, which increased window production capabilities from 300 to 600 windows per day without increasing manpowerManager and principal contact person for 10-member sales force. Designed and provided them with all marketing and media materials for use in sales presentations/trade shows.Gather and analyze data about potential/existing products and services.Additional:Speaks and Write in Spanish FluentlyDouble Platinum Award winning recording artist (300,000+ copies sold) RIAA-certified with 43 song catalog signed by Sony Music ATV, the worlds #1 publishing company.Proficient in Mac & PC, MS Word, Power Point, Excel, Access, Workfront, Internet, Adobe Photoshop, Illustrator, Pardot, Final Cut Pro, Pro-Logic Studio 8, Macromedia Studio MX, HTML, Dreamweaver, Sharepoint, Oracle, Omniture, Google Analytics, Adwords, Bing Analytics, Facebook Advertising, eBay, Amazon, Magento, Shopify, Wordpress, Google+, Affiliate Programs, Flash Sale Sites, Benchmark, MailChimp, iContact, Constant Contact, Marketo, Hubspot, SEO Rush, Backlink Builder, Salesforce, Basecamp, GoDataFeed, Hootsuite, Hubspot, and GroSocial.LeanSigma Blackbelt Certification via TBM LeanSigma Institute in Durham, NCHonors & Awards:2018 PR News Social Media Awards Finalist For Best Blog in North America2018 W3 Award Best Insurance Website Category- Academy of Interactive and Visual Arts2018 Internet Advertising Competition Awards - Best Insurance Online Advertisment2018 Internet Advertising Competition Awards - Best Insurance Website2018 Movers & Shakers and Rising Star In Social Media - PR NewsAward of Excellence - Creative Development on a Shoestring - 2017 IMCA Awards - National Insurance AwardBest of Show Award - In-House, Product or Image Advertising/Marketing - 2017 IMCA Awards - National Insurance Award2017 PR News' Social Media Award - Twitter Best Promoted Tweet CampaignPR Dailys 2016 Media Relations Awards - Honorable Mention for Social Media Campaigns |
