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Click here or scroll down to respond to this candidateCandidate's Name
Boston, MA Cell: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLE LinkedIn: LINKEDIN LINK AVAILABLE EDUCATIONBoston University Questrom School of Business, Boston, MA May Street Address MBA, Marketing & StrategyDeans Scholarship, BU Questrom AmbassadorBest of Best Case Competition, Proposal for City of Boston, Final Round, Street Address Fudan University, Shanghai, China July 2011Bachelor of Arts, Chinese LinguisticsExchange Student, University of California Santa Cruz, Santa Cruz, California, 2009 WORK EXPERIENCEFindingSchool, Boston, MA 2017-2020Digital Content StrategistDigital media content planning and implementation through industry research, client visit and interviews, continuously increasing WeChat followers, website/App traffic and advertising salesChief editor of industry white paper of year 2018, 2019 and 2020Database maintenanceNIM Digital, Shanghai, China 2011-2015Research ManagerLed quantitative and qualitative consumer research to provide in-depth insights for strategic planning, helping NIM successfully pitch and retain key clients including Johnsons Baby, Neutrogena, Estee Lauder, LOreal, Nutricia and HUAWEI with over $4.5 million incremental value to total revenue per yearEstablished big data team by integrating data resources across business units and partnership with IPSOSEstablished internal magazine NIM Pulse and corporate social accounts on WeChat and WeiboWrote industry research reports and award application letters, helping NIM achieve Campaign Asia Digital Agency of The Year in 2012 and 2013Maintained public relationship with industry associations including Mobile Marketing Association (MMA) and press relationship with media including Warc and Campaign AsiaOrganized PR events highlighted with ROI Festival 2013, inviting founder of Kiip, Brian Wong, as guest speaker Nielsen, Shanghai, China 2011Consumer Research GIP TraineeLed U&A, Winning Brand, Ads@Work projects and participated in Market Sizing projects of Unicharm AWARDSSilver, Warc Prize for Asian Strategy,McDonalds: Real-time Olympics 2013 Shortlisted, Warc Prize for Asian Strategy, Johnsons Baby: Pump It Forward 2013 Shortlisted, Cannes Lions, Branded Content & Entertainment Lions, OPPO Find Me 2012 PUBLICATIONSNutrilon: Capture Every 7 Days of Chinese Mom, Digital Behavior Research of Moms in Key Cities, Consumer Research of Beauty Products in Key/A Cities, Effectiveness Measurement of TVC and OTV Ads ACTIVITIES & INTERESTSEnjoy fitness, traveling, playing piano, skiing, horseback riding, drawing, snorkeling, swimming and dancing 1 |
