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Candidate's Name
Marketing Communications & Brand StrategistStreet Address  Fieldstone Dr. NE, Apt 102Leesburg, VA Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLESkills Advertising  Brand Management  Marketing Communications  International Marketing Communications Digital Marketing  Sports Marketing  Project Management  Print Production  Market Research/Business/marketplace assessment  Business development/Sales  Microsoft Office  Adobe Creative Suite  Design  Internal/External stakeholder and human resource managementExperienceMAXIMUS Federal / Manager, Marketing Communications03/2019-02/2020, Falls Church, VAPartner with BD/Capture teams (CONUS and OCONUS)Collaborated with global marketing teams to leverage best practicesProvided complete conference/event logistic support for BDImplemented process improvement (SOP) for event participationProvide strategy and consult for employee engagement initiativesContent development (web, issue briefs, case studies, overviews, social)Developed marketing assets/collateral (in partnership with SMEs)Social media content development (ongoing audit of social presence)Management of new/redesigned site (content, updates/requirements)Assist in development of byline articles, thought leadership contentNetCentrics / Marketing Manager11/2018-2/2019, Herndon, VAOversight of marketing and creative development of marketing assetsPartner with BD/Capture teams on marketing needsContent development (web, issue briefs, case studies, overviews, social)Managed launch of new, redesigned websiteSocial media content/analytics (increased of 15% in engagement)Co-manage PR agency, byline/thought leadership releases, etc.Akima LLC / Senior Marketing Manager6/2015-6/2018, Herndon, VAGrew marketing department from 3 to 7 peopleSuccessfully implemented process improvement/dept project tracking toolManaged logistics for yearly Senior Leadership offsite (200+ attendees).Built strong relationship with BD/Capture teams on opportunity needs (CONUS and OCONUS)Successfully launched more than 10 8(a) subsidiary cos. in three yearsSupported an array of clients/companies with international presenceSuccessfully worked with and influenced multiple stakeholdersDelivered data-driven approaches for integrated marketing processes designed to unify messaging and tacticsResponsible for integrated/holistic marketing communications (strategy, integrating brand, media, PR, advertising, events, thought leadership, digital, and other channels) for over 30 subsidiary companiesUnited States Mint / Marketing Specialist1/2012-05/2015, Washington, DCProduct Manager for numismatic products/Congressional Gold MedalsCreated corporate social media style guideIncreased social media engagement by 25% over a 6 month periodP&L responsibility within product linesPM for direct-response marketing communications and digital initiativesCOR (Contracting Officer Representative) for Database vendorSME for new and emerging media/innovative marketing communicationUnited States Postal Service / Marketing Specialist10/2009-12/2011,, Washington, DCResponsible for Product Development, Partnership and Synergy opportunitiesSuccessful development of comprehensive DM programs for field sales forceDevelopment of comprehensive suite of sales enablement materials Educated/trained field on fundamentals of what a Marketing MIx looks likeSuccessfully built trust and support on corporate strategies, goals & challengesMaximized opportunities, revenue retention, growth & customer satisfaction.Interfaced with internal teams & outside business partnersMaintained knowledge of latest products, services, changes & requirementsCorporate Marketing Communications Manager / Marketing Mgr1/2008-7/2009, Ashburn, VABrand steward for the DigitalBridge and BRIDGEMAXX (product) brandsDeveloped brand style guides for company-wide use as well as in the fieldResponsible for providing field sales force with (promotional) logistic, asset support and marketing supportNegotiated, planned and placed print and broadcast media for over 12 marketsManaged direct response campaigns (both email and direct mail)Managed work of freelance designers on two separate sets of creative assetsResponsible for quarterly launch of creative assets for the fieldDigital Bridge Communications / Marketing Mgr1/2008-7/2009, Ashburn, VABrand steward for the DigitalBridge and BRIDGEMAXX (product) brandsDeveloped brand style guides for company-wide use as well as in the field Field sales force support with marketing/promotional assetsNegotiated, planned and placed print and broadcast media for over 12 marketsManaged direct response campaigns (both email and direct mail)Managed work of freelance designers on two separate sets of creative assetsEducationChristopher Newport University / BSBA, Marketing/Mgmt1988, Newport News, VA Director, Campus Activities Board, 1987-1988. 4 year starter for Varsity Soccer Team Athletic Hall of Fame inductee, 1996