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EMAIL AVAILABLEPHONE NUMBER AVAILABLEAlexandria, VirginiaLINKEDIN LINK AVAILABLESelf-motivated, results-driven marketing professional with a conceptual framework outlook on business and client development. As a leader with strengths in communications and collaboration, I guide clients with leveraging strategic planning and positioning knowledge to promote brand development and marketing, robust recruitment outreach and exceed revenue goals to produce positive outcomes. Business Strategy & Outlook Collaboration & Teamwork Event Logistics & Planning Focus Groups, Workshops & Presentations Lateral Partner Onboarding & Integration Leadership Skills Networking & Outreach Project ManagementSKILLSPROFESSIONAL EXPERIENCESGP, Alexandria, VA JULY 2018PRESENTBusiness and Client Development Consultant Identify new business development opportunities and expand current client portfolios. Provide guidance and support with lateral recruiting introductions and new hire onboarding integration. Report generation to provide comprehensive budget updates and market analysis on revenue growth. Presentation skills coaching for client presentations, conferences and trade show events. HOLLAND & KNIGHT LLP, Washington, D.C. OCTOBER 2004JULY 2018 Practice Development Manager, Regulatory and Government Affairs (August 2005July 2018) Successfully led the marketing efforts to build and maintain the brand identity of the firms top-tier Regulatory, Government Affairs and Native American Law practice groups and the Energy & Natural Resources industry team. Created and implemented business development strategies to identify marketing activities and initiatives that included assessing various opportunities such as Request for Information/Qualifications/Proposals (RFI/Q/Ps), speaking engagements, memberships, sponsorships and the pursuit of new business opportunities. Developed and coordinated the Public Policy & Regulation Groups client development protocol which included compiling in-depth target background intel, the creation of detailed scripts, outlines and interview talking points and the coordination of dress rehearsal scheduling and production. Co-led the business development and marketing initiatives for complex litigation engagements pertaining to construction and environmental projects related to the Clean Air Act, the Endangered Species Act and National Environmental Policy Act, insurance legislative and regulatory developments with emphasis on the Dodd-Frank Act, intellectual property in regards to alcohol beverage matters, representation of foreign governments before state agencies and the United States Congress, trade policy negotiation(FARA/FTA) and high-stakes and strategic communications on behalf of high profile clients and engagements with media awareness. Managed marketing efforts to develop advertisements, brochures, event invitations and signage, trade show booth design and set up, as well as, managing website and social media content. Provided key marketing and client development guidance with event production, recruitment and lateral onboarding and innovative webinar program series initiatives. Worked with leadership to track strategic business development plans and marketing budgets. Firmwide Proposal Coordinator (October 2004August 2005) Provided guidance with the evaluation and production of the firm's RFP process. Created an RFP panel initiative to streamline opportunities to successfully compete for new client business increase firm revenue. Coached attorneys and senior professionals with the interview process by providing technology and graphic design support, collateral material leave-behinds and marketing toolkits. AKIN GUMP STRAUSS HAUER & FELD LLP, Washington, D.C. JULY 2000OCTOBER 2004 Webmaster (May 2004October 2004) Facilitated all technology driven projects related to the external marketing of the firm and oversaw the entire content management process of the firm's website, including daily content updates. Ensured that CRM applications were fully operational daily, monitored statistical data in regards to impact and growth of visitor traffic. Acted as key marketing liaison with attorneys and administrative staff at the firmwide level, as well as, with outside vendors and contractors and the IT department. Assisted the Chief Strategy Officer and Director of Marketing Services in developing and monitoring budgets for external website maintenance, hosting and online advertising initiatives. Marketing Manager (July 2003May 2004) Managed all firmwide electronic marketing and communications projects that included such achievements as the successful launch and ongoing production of webinar programs for clients and the development and management of a dynamic Customer Relationship Management (CRM) application. Worked closely with attorneys, senior professionals and administrative staff to build and achieve business development goals, including presentations given at firm committee meetings, analyzing office client base and revenue. Coordinated the implementation of strategies to increase cross-selling opportunities to expand high- value client relationships. Developed and maintained strong relationships with key media contacts, local business leaders and civic organizations.E-Technology Coordinator (March 2002July 2003) Led successful campaign to rebrand and redesign the firms logo and website that featured a new corporate identity (accolades and honors included the 2002 Standard of Excellence for Web Site Redesign and the 2003 Silver Internet Marketing Attorney Awards). Managed the firms CRM database and web content, as well as, created and implemented technology to track and manage proposals, marketing projects and key firm data. Marketing Assistant (July 2000March 2002) Coordinated literature requests, scheduled attorney photo sessions, filed and tracked firm news clips, managed the firms contacts database, tracked attorney bar admissions and memberships, and managed internal distribution of legal publications; scheduled and coordinated meetings, appointments, and travel arrangements for supervisors and managers; and trained new marketing assistants during a period of firm expansion to ensure attention to detail and adherence to the firm. Adobe Creative Cloud (Acrobat DC, Dreamweaver, Illustrator, InDesign, Photoshop) Google AnalyticsHCL NotesHubSpotInterActionMicrosoft Office (Access, Excel, Power Point, Word) Microsoft ProjectSocial Media Apps (Facebook, Instagram, Twitter)WordPressEDUCATION AND TRAININGTECHNICAL EXPERTISEGeorge Mason University, Fairfax, Virginia English Northern Virginia Community College, Alexandria, VA Marketing Cisco Webex Online Event and Webinar Production WebEx Events Microsoft SQL Server Training SQL Server Certification |