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Click here or scroll down to respond to this candidateCandidate's Name
Miami, FL T: PHONE NUMBER AVAILABLE E: EMAIL AVAILABLE LinkedIn JMPerformance Profile6 years of expertise with project management focused on sales, creative design, marketing and experiential programs. Strong operational execution for live production and digital touchpoint experience for B2B and B2C personalization and sales engagement. Robust approach in strategic partnership and event strategy for clients in the SaaS, CPG, Fashion, Automotive, Contemporary Muralism, Spirits and Tech space. Goal-oriented, ambitious, and creative in dynamic experiences using culture and technology to exceed clients expectations. CertificatesDemandbase ABM: AdvancedWork ExperienceEvent Producer - Shoma GroupMarch 2020- July 2020Created a robust culture driven marketing plan for production of live & virtual events for CRE mixed use properties and grew vendor relations and management from 0-100 in less than 3 months.Directed value proposition for retail, food hall commercial space & residential communities working with small businesses and non profit organizations to establish strong vendor contracts in a 3 month span.Spearheaded our strategic partnership program resulting in 6 partner alliances in a 1 month span.Sourced photo booth hardware and software and implemented a creative strategy campaign for residential complexes improving overall lead nurturing strategy. Marketing Events Manager - ARC Document SolutionsSan Ramon, CA September 2018- August 2019Implemented event budget & advertising marketing strategy for execution on over 80 live and virtual go to market programs per year. Improved field marketing initiatives for 3 regions of sales teams implementing sponsorship sales, media buying, account based marketing strategy and technology innovation for qualified lead acquisitions that aligned with sales revenue targets.Utilized Bombora to develop better aligned sales strategy and targeting. Ran pilot testing for email campaigns to improve customer sales journeys.Identified sales enablement strategies and streamlined communication efforts with sales, marketing operations, growth marketing and customer success teams resulting in effective campaign marketing programs that aligned with the target audience.Improved automated event strategy by focusing on efficiency for lead generation and KPI tracking, event vendor relations while cutting costs for 3 regional teams.Partnered with trade media associations for webinars which doubled success and pipeline closeout rates. Strategic Event ProducerUnited States (Contractor for various Experiential Marketing Agencies) August 2014- September 2018 Coordinated with clients worldwide successfully implementing experiential programs and user conferences in key target accounts using culture and technology as a driving force for attendee engagement and retention.Clients include: Noosa Dairy, Phillips, Nike, Adidas and more. Designed and consulted on activations that improved performance and engagement metric goals, implementing and driving success rates by 20% in B2B and B2C engagements.Advised on promotional initiatives for field roadshow programs that grew revenue by $15,000. Key AccomplishmentsProject Management: Created project templates on Wrike for execution, prioritization and completion of over 90 projects a year, resulting in improved workflows and successful manageable communication strategy.Corporate Events & Field Marketing:Provided depth cost analysis for venue sourcing and executed over 100 events: SKO's,customer VIP dinners, private events, product launches, grand openings, and roadshows nationwide emerging new technology to incorporate customer experiences.Content Development: Personalized content by TAL and customer personas for trade shows, print & digital campaigns. blogs and website relaunches.Creative Agency Experience:RFP creation, contract negotiation and vendor management to improve field initiatives for over 100 programs nationwide.Strategic Alliances: Identified trade media media partners with 4 key associations, 12 industry thought leaders, online news media, and PR agencies in West, East and Central regions to support sales efforts.Digital Marketing: Tracked campaign performance generating leads for pipeline growth utilizing email nurture campaigns, CTA customer touches, created pre/post surveys and utilized dynamic creative for targeted ads to improve business success rates by 20%. Professional SkillsKPI Campaign Performance & TrackingSegmentation & TargetingBuild & Lead TeamsConflict ResolutionAdaptabilityExperiential Marketing/Calendar ManagementExpense Report Management/ReconciliationCRMWeb Content Creation & ManagementResourcefulnessSoftware ExperienceSFDC, Pardot, Wrike, iCapture, GoToWebinar, Splash That, Bizzabo, Outlook, Google and Microsoft Suite, Wordpress, Survey Monkey, Google Forms, PowerBI, Twitter, CRM, RingCentral. EducationPolitical Science- California State University East Bay- Hayward CA-2008-2014 |
