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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLEPHONE NUMBER AVAILABLEEXPERIENCEGeneral Manager, Sierra Nevada Media Group, Swift Communications Jan 2016 July 2019 Additional role, Head of Swift New Ventures Jan 2016 July 2019 Swift Communications, Reno, NVResponsibility for the media business units in Tahoe and Truckee, CA; Reno, Carson City, Fallon, and Minden/Gardnerville, NV as well as leading efforts to research and develop innovative products, as well as discovering investment opportunities that produce new revenue.$12 million P&L. Developed new structure for the group around product and brand (vs. platform) that grew Local EBITDA YOY an average of 250% Took responsibility for simplifying agency services work flow, processes, business operations and P&L Oversaw sales management, fulfillment and strategic planning of all marketing services focusing on in-market businesses, including digital, video, social media management, display (video and print), sponsorships, native content, SEO, SEM, OTT, and targeted ad network. Customers included Google, Tesla, Chewy, Barnes and Noble, Ashley Furniture, and 100s of SMBs. Launched local site, EverythingNevada.com, to support affordable local search and content marketing opportunities Launched profitable new ecommerce and Amazon consulting division (Blue Sky Mining Company) which generated $3.5 million its second full year, and which has exclusive relationships with Garden Weasel, Bon Ami, Coaster Stone and others, specializing in listing optimization, brand management, third party sales, and advertising Implemented a division-wide sales initiative for 2016 and 2017 generating $465,000 and$365,000 respectively in NEW annual contracted revenue Developed and executed all audience growth strategies Numerous top Nevada Press Association awards for journalism and creative advertising Reported to CEOVice President /General Manager Sept 2009 Feb 2014 WBOC-TV Interactive, Draper Digital Media, Salisbury, MD WBOC is $20 million, privately held, local television station in the Salisbury DMA. This widely admired 60-year-old enterprise performs like a top 10 market. In 2009 I launched its Interactive division and independent digital agency, strategically re-organizing and building existing products and teams. Launched and built the interactive division (separate entity), new products (websites, mobile, etc.), operations, sales (85%+ sell through rate, training programs, and agency services from the ground, up, delivering profitability each year and 35% CAGR from 2009 to 2014 (80% 2010 2012) Numerous Edward R. Murrow Awards for (online) Local Journalism Created Interactive sales teams (Outside and Inside) which brought in 1000+ new SMBs during my tenure Named best practices top performer by Borrell and Associates for 2011, 2012 and 2013 as the top performing single station company in digital revenue in the country SVP Digital Marketing Services 2006 - 2009R2Integrated, Baltimore, New York and DC (www.r2integrated.com) R2i is a fast growing, world class digital marketing, technology and web development firm specializing in strategic, managed online marketing programs and the results-driven delivery of those programs. R2i also creates widgets, applications and other technology-driven custom online solutions and products. Clients include Lifes DHA (Omega 3 supplements for women and children), Adidas, Discovery, Forbes, Ford, Time Warner, Penton Media, Yamaha, Texas Instruments and Microsoft. Launched digital marketing services, developing first $3 million in business Managed business development and sales Set all new strategy, processes and operations for internal teams and their deliverables Created all client strategic planning Doubled all KPIsMedia and Marketing Contract and Consulting 2001 2007 Client details (including Red Bull, SolarStyle, and Consumer Search) listed in Appendix on page 4 General Manager/Editor-in-ChiefEquiSearch.com (Primedia), NY, CT & MD 2000 - 2001 EquiSearch.com is a division of Primedia with a combined division circulation of 250,000 and an operating budget of $2.5 million. Integrated the web publishing entity with the divisions six print magazines. P&L responsibility and day-to-day operations ($2.5 million budget). Developed commerce and content strategy using Broadvision platform (same as used by Home Depot). Set editorial style, schedules and processes. Directed staff of 10; shared additional eight-person sales team and other remote teams. Consolidated the technical and editorial teams, hired outside vendors where appropriate and handled licensing and copyright issues. Reported to Primedia division head and COO ($2.5 billion company). Vice President/Editor-in-Chief (Co-founder)Mom.com, Inc., Owings Mills, MD 1999 - 2000Mom.com was an online lifestyle magazine start-up during the dot com era geared towards modern moms with 150,000 daily users and an operating budget of $1.5 million. Created consistent, quality content that cost the company nothing above the cost of the eight editorial staff entirely through world-class business development deals. Writers included Pulitzer Prize winners and other renowned authors. Created the voice, vision and look/feel for the company, website and all products. Wrote the business plan and developed all major strategies for driving Instrumental in all marketing and fundraising efforts and served as the spokesperson on the road, TV, radio and print interviews. Managed a staff of 16 employees ranging from editorial to technical, managed those operations Managed relationship with Young & Rubicam (NYC)EDUCATIONUniversity of Baltimore, Baltimore, MD, Master of Media Design, Institute of Publications DesignUniversity of Baltimore, Baltimore, MD, Bachelor of Science in Corporate Communications PROFESSIONAL ACTIVITIES Advisory Board, CityBizList White paper author, Local Media Association Founding Steering Committee, PR Chair, Women in Game Development International,(WIGI) Leadership training graduate, Staub Leadership, Inc., HLS Program and ongoing mentorship Industry speaker and author on new media and social trends (publications, blogs and videos available upon request) Contributing author, Chapter 4 on Marketing Innovation, Silicon Simulacra: Post Humans of the Machine Worlds by Len EllisAPPENDIXDETAILSMedia and Marketing Contract and Consulting 2001 2007 1. Role/Client: Product Director and Strategist (P&L Responsibility), ebuild.com Hanley Wood, Inc., Washington, DC (www.hanleywood.com) Hanley Wood, LLC, is the premier media company serving housing and construction markets. Founded in 1976, Hanley Wood is a $240 million company owned by affiliates of JPMorgan Partners, LLC. 2. Role/Client: VP, MarketingSolar Style, Inc., Baltimore, MD (www.solarstyle.com) A private, wholly owned subsidiary of United Communications Systems, Inc., public company. New-to- market global maker and seller of solar charged personal, consumer electronics and batteries. Took company from zero to over 1,500 outlets internationally in one fiscal year; sales of $10 million. Directed all marketing and communications strategies and activities for launch of global brand. 3. Role/Client: Business Development/ Media Content Syndication ConsumerSearch.com, New York, NY & Washington, DC Developed and led go-to-market strategy for media and publishers, increasing revenue by $1.5 million. Closed deals with AOL, Tribune Company, Scripps, Parade magazine, AARP Magazine, ValueClick, PriceRunner.com and LookSmart.com. Helped find buyer for company (purchased by New York Times Company); packaged for sale. 4. Role/Client: Acting Managing Director, New and Traditional Media Hispanic Business, Inc.Hispanic Business is a 25-year-old media company whose properties include Hispanic Business magazine(a national business magazine with total combined circulation of 500,000, 1 million in readership and revenues of $10 million), HispanicBusiness.com, Super Onda magazine, SuperOnda.com, RedWire Network, Super Onda TV, HireDiversity.com, HispanTelligence and HBEvents. Integrated content and sales efforts to increase revenue and developed an overall solutions- based sales strategy. Led new product and content development and all associated business strategies. Increased traffic and circulation (by 20% while streamlining costs by 10%) through business development deals with companies such as Comcast and Hotel Intercontinental. 5. Role/Client: Red Bull, GmbH, Vienna, Austria (www.redbull.com) Creator Online Strategic Development for RedBull.com Developed functional strategy for new youth-oriented Red Bull lifestyle portal. Kept brand and brand message strategy as the core driver to create the online Red Bull experience. Created and launched the redbull.com website. |
