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Click here or scroll down to respond to this candidateCandidate's Name
m: PHONE NUMBER AVAILABLE EMAIL AVAILABLE - www.mygoldenpen.com/portfolio - www.blackenterprise.com/author/laidlerd/Career Profile: Ten-year track record of targeted communications in banking and financial services; new media and publishing; healthcare, technology; careers & lifestyle; entrepreneurship and small business. Interested in challenging communication opportunities that leverage the strengths, experiences and capabilities within my communication toolkit for organization's communication planning, content strategy and developmentPROFESSIONAL EXPERIENCE:eClerx LimitedSenior Communication; Content Development & Strategist08/2017-presentWrites, edits and oversees the production and dissemination of strategic communication materials and communications planning including online feature stories, blog posts, case studies, fact sheets, presentations, and video scripts for Financial Markets; Cable and Telecommunication, Digital and Technology divisions pipeline including developing an editorial calendar, sourcing and pitching story ideas, and editing contentSole writer and content editor of all external and internal communications for companys three verticals to stakeholders, including drafting, editing and designing communication materials promoting company campaigns, products and servicesPartner with business leads and Executive staff to create written and digital materials in support of company's overall strategic initiatives and specific business campaignsCollaborates with design, production and web development teams to deliver final product across various communication platformsSimplify and craft complex, esoteric industry information and concepts into strategic messaging aimed at key audiences as well as external and internal stakeholdersGoldenPen Ink CommunicationsIndependent Communication Consultant; Content Developer 2000 07/2017Responsible for communication planning and content development for Executive - level and signature events, brand marketing and multi-stakeholder communications well adept at translating complex socio-political and financial information into easily understandable contentResearch and interview subject matter experts, entrepreneurs, thought leaders and corporate figures for articles and blogs on assorted topics including International Development topics, Healthcare, Entrepreneurship, Finance, and current affairs.Write, edit and oversee the production and dissemination of strategic communication materials, including online feature stories, blog posts, case studies, fact sheets, presentations, video scriptsConceptualize, develop and write content and communication and event marketing material aligned with Bank of America's Executive level global and national signature events.Successfully manage all facets of the communication process under aggressive deadlines, including coordination, writing, editing/proofing, production, and quality control.Write and edit content for diverse communication and marketing materials for various financial service lines of business including Global Banking & Markets, Global Corporate & Investment Banking; Wealth Management, Global Marketing & Corporate AffairsClients and projects include: Bank of America Merrill Lynch; Fast Company; GMAC and Company Advertising; Harlem Business Alliance; HuffPostBlackVoices; Jamaica Tourist Board;Janssen Pharmaceutical; Konica Minolta; State of Louisiana, Office of the Lt. Governor; Prudential Bank; TD Ameritrade; UBS Bank, Montefiore Hospital; View B.IEarl Graves Publication/Black Enterprise MagazineIndependent Content Developer/Freelance Writer 09/2004 4/2016Creation of a package of short and long-form content including lead and feature articles, blogs, related social media postings on various topics including: Banking and Financial services; Personal Finance, Healthcare and Wellness; Careers and Entrepreneurship; Travel & Lifestyle;Contributed character profiles to magazines annual diversity, entertainment, and corporate listsCreated and disseminated B2B Marketing and event marketing content development for minority owned and small businessesResearched and interviewed personalities, entrepreneurs, and corporate figures and thought leaders for lead and feature articlesUtilized communication planning and project management skills to build strong internal relationships while working in a fast- paced environmentRockefeller Foundation 01 7/2013 WriterProvided strategic communication support and executive messaging within the Foundations four program areasAssisted in the implementation of a cohesive communication strategy to bolster the Foundations reputation as a leading and influential voice in international development.Wrote and curated the Foundations quarterly newsletter, 2012 annual report, web content and videos based on Foundation programs, projects and grantee stories such as Climate Change; Educating Women and Girls in Africa; Smart Power for Environmentally-sound Economic Development, Impact Investing and others.Managed a subset of the Foundations communication activities including web content strategy and development, internal guidebooks for Knowledge Management, and social media.Created the Foundations Communication Style Guide to provide a comprehensive reference and resource for all Foundation staff; promote and ensure uniformity, consistency and editorial accuracy, across the organization and all public-facing, written communications.FedEx/Global Hue 2008-2009 Editorial Director, Content Developer and Lead Writer for Small Business micrositeCreated a comprehensive, all-inclusive microsite for small business owners that amalgamated FedEx's existing and prospective customersResponsible for creation and development of editorial content relating to all aspects of the site including: finance, lifestyle, healthcare, budgeting that impact small business ownersResearched topics and issues relevant to growth and development of target readerships businesses and interestsInterviewed subjects matter and industry experts and thought leaders for feature articles, content and videoESI Design 2008Content Developer; Lead WriterWrote and edited communications reports and presentations for Pfizer, detailing ideas and solutions that addressed the companys internal and external communication challenges and pinpointed effective methods to unify Pfizer message and brandDeveloped web content and shopping guides for Best Buys secondary, female- targeted websiteStrategized, developed and created innovative concepts, content and communication planning efforts with design team for client communicationEDUCATION:American University; M.A., International CommunicationColumbia University Graduate School of Journalism, Certificate ProgramColumbia University, School of International and Public AffairsNew York University: B.A. - Political Science; English with a specialization in writingSKILLS:Microsoft Office Suite; Windows 10, 8, XP; MS SharePoint 2016, 2013; Peoplesoft; Content Management System: WordPress; Drupal; Style Guides: APA Style; The MLA Style Manual; The Chicago Manual of Style. Blog writing; Social Media Platforms; Proficient in Spanish; conversant in French. |
