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Click here or scroll down to respond to this candidate Candidate's Name , MBA
Union, NJ | PHONE NUMBER AVAILABLE | EMAIL AVAILABLE
CONSUMER INSIGHTS | RESEARCH | NEW PRODUCTS| MARKETING
Focused, capable professional with more than 15 years of Marketing experience in FMCG and Medical Industries creating and
executing initiatives including new product launches, along with efforts to increase market-share presence. Develop and
nurture strategic relationships that fuel revenue growth and increase brand visibility in Global environments. Evaluate
consumer and market trends in critical and emerging markets to detect patterns and stay apprised of current developments. Call
on market insight, Web and social media management savvy to design brand-centered concepts and key promotional strategies.
Able to partner effectively with the FDA and other global regulatory bodies to gain approvals for claim language; also lead
focus groups that were approved and accepted by the FDA. Capable of using consultative knowledge-sharing and business
development best practices to achieve cross-channel success. Open to corporate marketing roles that allow for ongoing career
growth.
CORE COMPETENCIES
PRIMARY RESEARCH - GLOBAL QUALITATIVE & QUANTITATIVE VOC RESEARCH, CONSUMER INSIGHTS, MARKET INSIGHT & ANALYSIS, NPD
CONCEPT DEVELOPMENT/TESTING, CUSTOMER SEGMENTATION, PRICING & MARKETING MIX OPTIMIZATION, ADVERTISING, PROMOTION
STRATEGIC PLANNING, BRAND MANAGEMENT, PACKAGING, P&L, GLOBAL PRODUCT LAUNCHES, KEY STAKEHOLDERS & EXECUTIVE
PRESENTATIONS, CROSS FUNCTIONAL TEAM LEADER, DIGITAL MARKETING, CHANNEL EXPANSION, NEEDS ASSESSMENT, TEAM
BUILDING, BUDGETS, FORECASTING, SECONDARY- RESEARCH NIELSEN/IRI ANALYTICS, PROJECT TIMELINES, PROCESS IMPROVEMENT
CAREER HISTORY
Alliance Group Union, NJ| Founder, Marketing Consultant and Event Planner (Jan. 2016 Feb. 2020)
Offer full-scale event planning services for individual and business clients e.g. social and corporate events
Work in conjunction with clients to ascertain their respective needs to better understand their goals and finalize a vision
for event design plan conducive to optimal client satisfaction
Also procure event talent such as DJs, emcees, bands, musicians, comedians and other specialty acts, working with each
entity to maintain their alignment with events themes, budgets and timelines
Tenaciously negotiate contracts for the aforementioned and oversee support services in an effort to develop solutions that
bolster production efficiency and adherence to predetermined budgets
Play a key role in finalizing social media/print advertisements and media kits to garner high response rates
Develop and manage budgets for various different events that total as much as $80K in collective revenue
In a Marketing Consultant capacity for select business clients, primarily start-ups, managed full research process
including: suggesting methodology, research vendor and analyzing learnings to meet clients budgets and needs
Identify research objectives in order to create RFP briefs to secure research agency; artfully negotiate with agencies to
keep projects aligned with each clients respective timeline and financial constraints
Manage the development of product concepts, questionnaires and discussion guides
Abridge research findings and related suggestions for action steps to advance projects based on clients expectations
Ansell, Inc. Iselin, NJ| Director of Insights-Advance Concepts & Technologies (Sept. 2010 July 2014)
Led strategic planning and new-product development (NPD) for a global provider of innovative health and safety
protection solutions across four product segments totaling $1.4B in revenue
Managed a key front-end innovation group, partnering with a team of Technologists to conceptualize and define product
needs and development roadmaps for medical devices
Engaged in ample qualitative and quantitative validation research across concept and product-testing directives,
traveling globally to represent market research efforts onsite, gauging consumer interest in the process
Liaised with Research & Development to define enabling technologies and forecast market impact using primary and
secondary research; also worked consultatively with external agencies to keep marketing campaigns and collateral in line
with defined consumer targets
Developed and validated MIG and TIG Welding Glove concepts with anticipated $30M in five-year global revenues
Commercialized emerging technologies using a rigid process to asses unspoken and unmet needs; also led the
commercialization of a state-of-the-art Burn/Wound Care product line with $25M in estimated global sales
Honored with the New Product Innovation Bronze Award in 2013
Left this position to care for family until January 2016.
Candidate's Name , MBA | PHONE NUMBER AVAILABLE | EMAIL AVAILABLE Page 2
Ansell, Inc. Iselin, NJ| Director of Global New Product Development-Sexual Wellness GBU (Sept. 2008 Aug. 2010)
Spearheaded the full-scale development of a comprehensive sexual wellness product portfolio (incl: Condoms, Personal
Lubricants and Devices).
Acted on opportunities to align operations by uncovering -unmet consumer needs across global boundaries
Created and launched a three-year strategic plan that prioritized the NPD portfolio
Advocated actively for product innovation, infusing VOC research findings to enhance NPD pipelines
Partnered with Technology, Manufacturing, Sourcing, and Regulatory Compliance stakeholders to expedite processes,
transparently communicating with global teams to resolve campaign issues and ensure strong product launches
Managed global expansion of the new Skyn condom, leading to its status as the first global brand to penetrate 15
countries, sell in 20 and secure over $36M in sales;
Led Research studies needed for FDA & Other Global Regulatory Agencies approval of new-condom technologies
Secured $10M in new annual sales by effectively expanding the companys line of personal lubricant products
Senior Marketing Manager-Sexual Wellness GBU, U.S. Region (May 2007 Aug. 2008)
Managed Primary Qualitative & Quantitative Research Studies to test New Product Concepts and Repositioning for
the LifeStyles product line that attained over $45M in annual sales
Directed and coached cross-functional business teams in matrix environments, defining and implementing product and
branding strategies together
Prepared Analytics for NPD Stage-Gate deliverables to support business cases, along with presenting to key stakeholders
Managed all Research projects Integral in introducing Skyn, the first synthetic condom, now a top brand in its
category
Within First year of engagement, grew brand sales by an impressive 23%, increased profit by 18% and augmented gross
margin 12% using a full-scale pricing strategy
Increased LifeStyles sales by 8% using restaging functions, such as product repositioning and packaging redesign
Secured $4.5M in added sales by enhancing new retailer presentations to expand distribution across key accounts
Church & Dwight Co, Inc. Ewing, NJ | Senior Brand Manager-Arm & Hammer Baking Soda (Jan. 2005 Sept. 2006)
Handled marketing for a $3B+ consumer packaged goods business produced by a market leader for household consumer
and personal care products
Supervised a team comprised of an Associate Marketing Manager and Marketing Assistant; also worked with strategic
partners to readily act on product expansion opportunities for growing product lines and brand families
Examined market and consumer trends to develop new concepts and related advertising, promotion and pricing
Headed strategic planning, branding, P&L and full-scale marketing to support the flagship brand; attained more than
$62M in annual sales
Executed VOC Market Research Studies gathering insights to support Business Case for a new Baby Product line with
$20M in forecasted sales
Managed a portfolio of new brand initiatives, achieving 16% sales and 15% marketing profit growth in two years post-
launch due to effective promotional measures that generated the highest sales metrics in 10 years
Secured distribution in Club and Home Centers, yielding $2M+ in additional sales via new line extensions
Gained 8% in additional gross profit, along with 270 basis points, using a cutting-edge pricing strategy
Also worked in various earlier Brand Mgmt. & Marketing roles with Church & Dwight and Unilever Inc. in addition to the
above.
EDUCATION & CREDENTIALS
Master of Business Administration, Finance, Fairleigh Dickinson University
Bachelor of Science, Accounting, Fairleigh Dickinson University
U.S Patent (No. 10.179,186 B2) Wound Care Articles, 2019
Certificate of Advertising Excellence, Iposo ASI Advertising Research
First Place, New Products Visionary Award, INDA
Edison New Products Silver Award, American Marketing Association
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