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Click here or scroll down to respond to this candidateCandidate's Name
Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLEPROFILEExperienced Marketing Executive with a demonstrated history of success in the marketing, brand, tech and communications industry. Highly skilled in Digital Strategy and Marketing, Public Relations,Integrated Marketing, Retail, Strategy Development, Product Development/Launch and Brand Experience.Passion for people and loud talkers.EXPERIENCEDell EMC / Dell Blue Austin, TXAccount Director + Digital Strategist, Social Media Team2017-2020Developed Dells Social Media content team from the ground up creating original content for the consumer, small business, gaming and Alienware lines of business for Dell EMC.Led the team in creating content and videos for all product launches, social holidays and events such as CES, SXSW, E3, PAXWest, PAXEast, ComicCon, IFA, TwitchCon and multiple Small Business events across the year.Developed social strategies for posts and videos across all Dell EMC, Alienware, Small Business social platforms - including Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.Set up continual data mining efforts to view metrics, as well as follow-up reactionary digital marketing campaigns to capture new audiences or garner more impressions.Candidate's Name Consulting Minneapolis, MNMarketing / Digital Director2013-2017Agencies: Preston Kelly, PeriscopeManaged strategic planning, creative development, production and social campaigns for InSinkErator, Health Partners, Nickelodeon Universe, Health Partners, Medtronic and Be the Match non-profit.Spearheaded the new business pitch for Roundys Supermarkets billion dollar business. Created a revenue-driving business development plan for their marquee brand in Chicago, and presented a brand and Public Relations overhaul for their value-based stores in Milwaukee.Businesses: Target, World Marketing Group, Optum, CVS, Dakota Jazz Club, Six Degrees Studio, Free ArtsCreated strategic marketing and communication plans for World Marketing Group for their key clients by region, which doubled new business over previous year.Developed social and PR campaigns for local CVS stores to generate awareness and drive traffic, which doubled visits within a month of campaign launch.Generated marketing & communication plans targeted at separate audiences for the well-established Dakota Jazz Club and their new club, Vieux Carre -- which differentiated each club as their own.Created social marketing plan & creative messaging for Six Degrees studio, which increased new client visits by 25% and reinforced loyal influencer base.Developed youth arts programs, events and public relations for Free Arts.Fallon Worldwide Minneapolis, MNAccount Director2009-2013Clients included: Travelers Insurance, Charter Communications, Chrysler, BW3Led strategic planning and creative development of the 2009 Travelers campaign, noted asUSA Today and AdWeeks Best Advertising of the Year, which led to acquiring an additional20 million of their business.Stepped in and led the team to develop the campaign that won the 30 million dollar pitch for the third largest cable provider in the country, Charter Communications. Campaign included heavy TV,direct mail & email marketing. Immersed myself into their company and merged their consumer and business advertising for the first time.Developed and produced Chryslers initial post-bailout TV campaign and eventual 200 billionaccount win.TBWA\Chiat\Day Los Angeles, CAAccount Director2005-2009Clients included: PlayStation, Apple, Pioneer Electronics, NissanManaged global rebranding effort for Pioneer Electronics launch of their new plasma around the world - including brand strategy, consumer research, corporate identity and worldwide advertising. After two months on the business, requested by Clients to be the US lead.Directed the launch of PlayStation Portable (PSP), a non-traditional multi-TV spot, outdoor, direct mail, email & viral campaign considered Sonys most successful launch. Also involved in strategic planning for PS3 launch, as well as strategic portfolio management for their three platforms.oDay-to-day management of large account team and strategic partner to Chiats second largest planning and media team, behind Apple.oStrategic planning & creative development lead for PSP including brand campaign & launch of 20+ game titles. All efforts included TV and a heavy online presence.Fallon Worldwide Minneapolis, MNAccount Supervisor1999-2005Clients included: Citibank, BMW, Subway, Lee Jeans, Holiday Inn Express, Nuveen InvestmentsInvolved with the management of Citbanks 200 million account and the continued success of the Live Richly campaign. Recognized with helping turn morale around within an overworked, disheartened team. Helped foster strategy and creative development, as well as production.Managed Subways 250 million business. Led the creative development and production for TV, print and online efforts producing upwards of 40 executions every 12 weeks. Also heavily involved in coordinating local agencies nationally and internationally in all efforts including TV, online, direct mail and email.Developed the reinvigoration of a venerable American jeans brand with one of the most successful mens launch in Lees history: Lee Dungarees & Buddy Lee. Repositioned womens business from my moms jeans into category launch of One True Fit aligning with Kohls & JC Penneys.EDUCATIONUniversity of Wisconsin-Madison, Madison, WIBachelor of Arts: Advertising, Broadcast News, Public Relations, News Writing; Pre-LawLeast active member of Gamma Phi Beta |
