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Candidate's Name , MBA, MSEMAIL AVAILABLEDallas, Texaswww.Candidate's Name .comPHONE NUMBER AVAILABLESummaryAward-winning senior eCommerce leader and coach with 12+ years in digital marketingTrack record of coaching team members to achieve career success at Forbes #1 company to work forAreas of Expertise: Talent Development, Change Management, Client Consulting, Team Leadership, Partnerships/Relationships, SEO, PPC, Display, Web ContentTechnical Skills: Salesforce, BrightEdge, Moz, Adobe Analytics, MicroStrategy, HTML, WebEx, Microsoft Teams, Excel (pivot tables, Vlookup)Bilingual in English and SpanishPROFESSIONAL EXPERIENCEHilton, Addison, TX 03/2017 06/2020Senior Manager, eCommerce ConsultingPosition Summary: Led and coached a team of up to 11 eCommerce professionals (managers, specialists, and interns) to consult with hotels to help plan their digital strategies and improve their online presence using SEO, SEM, analytics, website content, social media, email marketing, and much more.Led teams through four major organizational changes over span of eight yearsOwned relationship with Aimbridge, Hiltons largest partner with 170+ hotelsCoached direct reports to earn four promotions, two highly sought-after lateral moves, to win prestigious award, to rebound from a PIP, and three new team members to excelPartnered with EMEA and APAC eCommerce teams to align our global processes and servicesPresented compelling case to VP to sunset inbound telephony, resulting in $250k savings per year and 10% increased team productivityHilton Worldwide, Addison, TX 03/2012  03/2017Regional eCommerce Marketing ManagerExecuted eCommerce services for a portfolio of 40 franchise hotels in the New York City region, working with management companies and hotel managers to advance regional and company digital marketing goalsEDGY Innovation Award: Discovered UX problem, created and led project with internal teams to fix; created (conservatively) estimated $400k per year sales and revenue increaseLed 20 eCommerce team to modernize onsite SEO for 8,000 pages across 811 hotelsOutlined SEO goals and objectives for overall Hilton eCommerce departmentAuthored articles for eCommerce newsletter and delivered webinar to convince and teach hotels to become proactive in link building.Created SEO tool that saved team 600 hours of work while increasing the quality of keywords assignedHeritage Auctions, Dallas, TX 03/2010  03/2012eCommerce Marketing SpecialistOwned relationships between eCommerce team and 12 internal departmentsSpearheaded new media, managed agency partners, monitored campaign performance, and reported out ROI with recommendationsExecuted display advertising, retargeting, content aggregation, web media planning; provided creative direction to web graphics teamConsulted with clients to generate keywords for pay per click ads - created lists of up to 404,000 key terms before launching six new product categoriesOrchestrated link building project for search engine optimization across leaders from 12 departmentsLaunched Facebook PPC banner ad campaign, custom landing page (FBML) that removes all distractions from call to action ("Like"), added tracking codes to our links so we can track web trafficInnovation: Won award "Most A Ideas" in entire companyMarketing Consultant, Dallas, Texas 2006  2010Clients Included: Time Warner Cable, QuickOffice, Wave Integrated Marketing Services, MarketSource, Mobile M-Pact, and Estech Systems Inc. (ESI)Built and led a team of 25 direct reports to attain highest retail sales of cellular phones among 12 regionsCreated paid search advertising campaign that drove 50% of total traffic to clients landing pagesPerformed web analytics and analyzed data to track 2.25 million worldwide mobile app users in 14 languagesAs Project Manager, led a team of engineers to develop unified messaging technologyMobile Campus, Inc., Dallas, TX 01/2007  07/2007Marketing ManagerHired, trained, and directed a team of 12 direct reports to successfully launch startup company expansion into Dallas marketDrove member acquisition efforts. Accomplished 10% of total market within first four months of launchComposed copy for and executed delivery of text message coupon ads and surpassed 5% redemptionsEDUCATIONThe University of Texas at DallasMaster of Business Administration in Marketing (GPA 3.9/4.0)Master of Science in Management and Administrative Sciences, Concentration in Organizations and Strategy (GPA 3.9/4.0)Bachelor of Business Administration  Cum Laude (GPA 3.6 /4.0)Temple CollegeAssociates of Liberal Arts Degree