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Candidate's Name
Mobile: Candidate's Name .com - Chicago, ILEXECUTIVE SUMMARY Extensive international marketing and executive leadership roles in global sports, health, fitness industries. Trilingual, multi-cultural, results-oriented, data-driven executive with deep domain experience in global marketing, product development, branding, digital marketing, eCommerce primarily within consumer lifestyle industries. Team-builder, active listener, motivational leader, highly effective within cross-cultural environments. Former European professional soccer player. Triathlete with a passion to create a healthier future. EXPERTISE Strategy and Innovation Global Branding & Marketing Communications Strategic Market Planning, Go-To-Market Strategy Integrated Marketing Communications Brand Guru/ Experiential Marketing Digital Transformation / Content Development Product Development, Launch, Execution Direct to Consumer Marketing, eCommerce Sports Marketing & Brand Building Global Sports Marketing Management/Activation Digital Marketing Strategy, SEO/SEM, WebAnalyticsPROFESSIONAL EXPERIENCEULTRA SPORT PRODUCTS 2018 2019President, Chicago/LondonUltra Sport Products was created to bring innovative and exciting consumer products to the soccer market. Developed the USP/brand, built the sales team, and grew ARR to $3MM. Managed licensing deals with EPL, Ligue1, and FIFA teams. Created and implemented go-to-market plan including brand positioning, e-commerce strategy and digital marketing programs. IRONMAN, World Triathlon Corp 2016 2018Sr. Executive Director Business Unit, Chicago, IL/Tampa, FL Developed IRONMAN Universitys, a global eCommerce platform and digital application for IRONMAN triathlon coaches certification and athlete development. Grew top-line revenue programs for both coaches and athletes. Managed all aspects of program branding, web, and multi-year strategic plans to deliver high ROI growth.! Defined and led the e-commerce roadmap by translating overall business strategy into actionable, high ROI work plans.! Certified over 3,000 new IRONMAN coaches within 20 months of program launch. Built +5MM business unit in first 12 months.! Owned the Innovation, activation, retention, transactional and referral portions of the user funnel, members and influencers.! Created and executed a comprehensive content strategy and digital roadmap, ensuring a consistent member experience. Managed cross-functional teams (Consumer Services, Marketing, IT, Operations) to manage the overall digital portfolio.! Led all digital marketing initiatives including SEO, SEM, email marketing, digital partnerships and marketing automation. Increased response rate by 80% via $3MM+ media campaign while reducing budget by 50%! Built IM Tracker, tracking app for use during IRONMAN events, matching coaches, athletes and families. +200,000 downloads. Wilson Sporting Goods, Consumer goods 2013 2015Global Brand Marketing Director, Chicago, ILDirected the Wilson Racquet Sports brand, marketing strategies and execution. Managed a global marketing team (15 reports) to ensure effective positioning and execution to build e-commerce sales and to support Wilsons retail, DTC, digital and sales.! Developed and launched Roger Federers new racquet. Built a holistic digital campaign which: o Grew DTC database to + 100k consumers in 4 months. Sell-in at 55% above forecast. DTC sales +40% forecasted! Launched Wilsons e-commerce program by building a VIP Loyalty program for avid youth players to convert them into users o Results: over 2,000 influencers converted to Wilson. Increased VIP-specific sales to $1MM+ in less than 6 months.! Defined global digital marketing transformation strategy. Led team managing all digital marketing, social media, digital development and execution (website platform and mobile apps), analytics, content strategy, interface design and usability.! Increased the companys reach by 913% in one year, Increased conversion by 65%, reduced bounce rate by 42%, while improving user engagement.! Grew web leads by 264% while streamlining content, delivering consistent content and improving the visitor experience while increasing page views by 288%! Redefined target consumer segmentation showcasing our holistic understanding of the sport, launched an e-training platform training solution to educate coaches and KOTF, following extensive market research. Sell-in +33% YOY.! CreaCandidate's Name PHONE NUMBER AVAILABLE - EMAIL AVAILABLE P AGE 2/2 Power Plate International, Global Health & Fitness Manufacturer 2009 2013 VP Brand & Marketing, Chicago, ILSenior executive leading innovation strategy, marketing and product management. Managed 10 direct and 15 indirect reports.! Performed an extended market research and Developed a 5-year roadmap (B2B and B2C) which led to the development, management and introduction of the 7 Series, integrating a touch screen computer + educational and training software. Properly repositioned other products in line.! Introduced PowerTV, an Online video training brand portal and education programs, product demos, and continuing education. Increased e-commerce sales from 10% to 45% in first two years. Grew organic traffic 80% through site optimization.! Successfully launched the 7 Series SAAS digital transformation, coaching and education software on the machine. Go-to- market generated more than 50% of total revenues at 60+ margins, via Direct to Consumers efforts. Introduced Brand Global/Activate Local worldwide marketing initiative, recognized as Cool Brand award winner within UK marketing community.Star Trac Fitness. Global Fitness Manufacturer 2007 2009 International Market Manager, Irvine, CAMarketing executive heading global product and marketing initiatives. Managed 10 direct reports. Recognized for driving a market share increase of 10% & revenue progression of $40M globally.! Led strategic planning, development and implementation of an e-learning solution delivering marketing communications and product knowledge.o Grew network of subscribers to 300 in four months that resulted in budget allocation to develop a state of the art learning management system.! Managed fitness tracking experts training and selling the e-Fitness System technology. Created and managed the international launch of Nike+ and the E-Series line.o Sold a $10M European key account using the system.! Directed the development of the eSpinner to expand the brand to other user profiles.! Chaired global marketing & promotional activity, sales channel opportunities & competitive analysis. o Led product pricing/positioning in each market and reorganized global ASP/margin reporting. COSMED USA, INC. Global Elite Fitness Manufacturer 2002 2007 Managing Director The Americas, Chicago, ILManaged full P&L responsibilities for the leader in the Sports Performance/Medical Diagnostics/ Rehabilitation market. Managed 10 direct and 2 indirect reports.! Analyzed operating factors and established KBD and KPI. Developed the strategy, GTM and direction of the company. Grew business from $800K to $20MM.! Developed the Fitmate, designed to answer the demand for weight management and physical assessments.! Led business development activities increasing exposure of our brand leading to product placement: NBCs The Biggest Loser, Gatorade, Life Fitness, USA Soccer, Polar.! Spearheaded digital marketing and social media strategy, resulting in revenue increase of 48% in first 3 months.! Develop standard operating procedures that increase productivity, ensure highest quality of customer satisfaction, and strengthen organizational effectiveness.EDUCATION AND PROFESSIONAL DEVELOPMENT! Northwestern University, Organizational Leadership Certification, Chicago 2015-2016! M.B.A, University of Kansas, Lawrence, Kansas. Majors: Finance and International Marketing, 1999! DePaul University, Customer Relationship Management (CRM) Certificate Program, 2015! B.S., Marketing & Economics, Universit Panthon-Assas, Paris, France, 1997 MEMBERSHIPS AND OTHER INTERESTS! Soccer: LOSC, professional French soccer team in Lille, France (Ligue1, Champions League).! IRONMAN, marathons (7-time marathon finisher. 2014 Bank of America Chicago Marathon Volunteer).! Candidate's Name .com |
