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Click here or scroll down to respond to this candidate Candidate's Name
Street Address M. PHONE NUMBER AVAILABLEEMAIL AVAILABLE LINKEDIN LINK AVAILABLE Strategic Global Marketing and advertising executive Enhance Profitability, Organizational Value and Customer ExperienceAdept at unlocking Brands' potential and making order out of chaos duringindustry disruption. Develop company objectives, customer personas, salesenablement, and provide strategic guidance / execution, achieving success.Highly skilled in go-to-market strategy, branding, advertising, and mediaplanning, driving awareness and revenue. Passionate, creative leader andcoach. Possess diverse B2B and B2C background spanning Software, Travel,Hospitality, Beverages, and Media. Go-To-Market Strategy | Brand Management | Brand Migration | Brand Governance | Product Naming Messaging | Advertising | Agency Management | Research | Media Planning Technical Competencies and Partnerships Social Media Strategies | Microsoft Office | Workfront | Skilled Remote Worker | Video Conferencing Platforms Effectively partner with production, agencies, and vendors on Digital / eBusiness / Video Platforms ExperiencePiscopo Brand Building, New York, NY 2018-PresGLG Independent Council Member/Consultant (Interim role) . Crafted differentiated positioning and developed website design branding recommendations for global news provider. . Create effective marketing strategies for small business owners in restaurant and fitness training categories.THOMSON REUTERS, New York, NY 2013-2018Global leader ($5.5B Revenue) in B2B tech category, providing professionalsin law, tax, finance, government, and media sectors with technology /intelligence / tools to make better decisions and move businesses forward.Director, Marketing and Brand Management 2017 - 2018Orchestrated how Thomson Reuters was presented and positioned globally toincrease brand awareness / understanding / consideration, enhanceconsistency and drive preference. Oversaw employer branding development andon-going usage. . Guided multiple, acquired software solutions' migration to proper flagship brand by collaborating successfully with international and domestic Product, Sales, Social Media, and Creative Services teams across multiple zones, requesting budget from management, developing strategy, migration plan, and creating the customers' brand bridge. . Led strategy and successful introduction of SaaS products targeting SMBs (i.e. Thomson Reuters OnBalance) including naming, positioning, personas, and go-to market. . Enhanced delivery and consistent expression by developing brand guidelines, maintaining image assets, templates / tools, providing training to employees and agencies, and reviewing creative for appropriate look / feel / tone. . Developed creative briefs, influenced media strategy/media plan, and organized all aspects of integrated (TV, digital, outdoor, print) advertising campaigns to achieve top of funnel lead generation activities with Product Marketing team. o Achieved 7% lift in Tax & Accounting business unit's ($1B Revenue) domain site traffic vs. prior year. o Drove 64K direct traffic to landing pages, exceeding goal by 25% and facilitating new customer acquisition. o Improved landing page engagement to 3.12 % vs .05-1% by using video to communicate benefits clearly. . Developed staff to deliver results and achieve goals by focusing assignments on opportunity for growth areas. . Created presentations, sales sheets, and battle cards to promote our differentiation and help Sales close deals. . Partnered with Development team, guiding consistent platform branding across solutions and providing optimal customer experience.Candidate's Name EMAIL AVAILABLE Page Two THOMSON REUTERS (CONTINUED)Senior Marketing Manager, Global Brand Management-Tax & Accounting 2013 -2017 . Simplified product portfolio / brand architecture developed impactful product names, re-branded antiquated e-commerce site, and led successful rebranding of more than 1.2K print titles and multiple websites which migrated Thomson Reuters Checkpoint from a technology platform to a global, overarching brand for knowledge solutions. . Exceeded business' sales goals in first 6 months by 25% via effectively naming and launching new products. . Supervised agencies and Creative Services partners, ensuring consistent product branding and messaging. . Partnered with Insights and Performance teams to measure brand awareness and preference. . Collaborated with PR / Communications teams re: thought leadership, developed content, reviewed press releases.Piscopo CONSULTING, New York, NY 2001 - 2007 / 2011 - 2013Marketing & Advertising Consultant Clients included Choice Hotels International, H. Stern Jewelers, and DDB Worldwide (Hertz RAC) . Improved advertising development process at Choice Hotels International by managing agency and internal creative staff. Achieved 20% increase in advertising impressions while and decreasing costs 25% due to increased negotiation. . Led strategy, advertising, and media plan development for H. Stern Jewelers during agency review; redesigned media plan to deliver 30% more prospect reach while reducing magazine rates by more than 25%. Introduced direct mail via leveraging Amex database, partnership marketing and digital strategies. National Cable Communications / NCC Media, New York, NY 2007 - 2011Sales Enablement Lead Billion-dollar B2B sales marketing firm for cable and digital media platforms, advising leading advertisers such as Ford, Nissan, BMW, P&G, JP Morgan Chase, Burger King, Taco Bell, and Pepsi. . Developed RFP presentations, sell sheets, and battle cards to support Sales. Launched Company's multi-media B2B re-branding initiative which offered advertisers combined programming assets and digital media platforms from cable, satellite and telcos and resulted in 10% increase in 2010 billings. . Grew billings by 22% for digital media assets (interactive television, video on demand, and mobile). . Developed integrated programs for Pepsi and KFC in 2009 which boosted 2010 billings by $2M. . Managed targeted direct mail program that generated an additional $1.5M in billings from local political candidates. . Increased productivity and efficiency of agencies, internal design staff and printers in 2008 by 20% vs. YAG. Additional ExperienceStarwood Hotels & Resorts WorldwideDirector of Global Advertising/Branding, Sheraton Hotels & Resorts, WhitePlains, New YorkActivated Sheraton's global rebranding effort which included advertisingagency selection, positioning, briefing, and agency management resulting ina 25% increase in revenue and a 24% increase in room nights in year 1.Wells, BDDP Advertising Inc., New York, NYMedia Group Head / Associate Media Group HeadDeveloped objectives and strategies for Corporate and franchisees, guidingmedia plan development which achieved communication goals. Guided SheratonHotels & Resorts, Heineken USA (Heineken, Amstel Light) and Procter &Gamble (Oil of Olay). Led marketing plans development supporting The St.Regis and The Luxury Collection Hotels. EducationBachelor of Business Administration (BBA), Marketing Management, PaceUniversity, New York, NY |
