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Click here or scroll down to respond to this candidateCandidate's Name 856 North Mozart, 1RChicago, Illinois Street Address
EMAIL AVAILABLEPHONE NUMBER AVAILABLEwww.verticaldes.comLINKEDIN LINK AVAILABLEProfessional Experience2017 to 2020Design / Art DirectorVertical / Hong Kong, Hong Kong PRC / ChicagoBuild strategic identities, and implement or leadcreative direction. Audited Savills regional marketing initiatives and revitalized their regional brand strategy. Recruited outside production company to implement storyboard concepts through video and socialmedia channels. Streamlined Savills social media templates to function in line with global corporate identity. Revised Savills regional corporate brand guide. Directed photoshoots for Lenzing ber company. Completed brand standard guide for Picos global corporate identity. Designed corporate identity and brand guidefor BCD Architects. Developed concepts, naming and identity designfor mall in the Middle East. Created naming for bars, restaurants, and casino rooms within a casino complex in the Philippines for Aedas. 2016 to 2017Brand DesignerGensler / San Francisco, CaliforniaGuided strategic identity and environmental design. Developed naming and brand identity for 27 acreSilicon Valley progressive, multi-use o ce center. Designed environmental graphics for Linkedincorporate headquarters. Aligned strategic and concept guidelines for PG&E environmental graphics with those of the interiordesign team. Led creative for branded digital environmentalconcept at Intels Silicon Valley headquarters.2014 to 2016Design / Art DirectorVertical / Hong Kong, Hong Kong PRCBuilt strategic identities and design concepts. Led concept and identity design for 3 shopping mall/ multi-use facilities with Benoy Architects. Created design pitch proposal with Futurebrandfor the British Council. Developed design pitch concepts for Swire Properties Annual Report with Futurebrand. Collaborated on brand identity for Bhutan. Created fresh, engaging packaging and collateral proposals for Gibson Guitars line of headphones. Produced Edelman branding concepts for internalcorporate training and engagement event. Developed brand framework and identity forJannsen Pharmaceuticals employee lm competition. Assisted Eight Partnership with Cathay branddesign and development projects.EducationGraphic Design BFA 2001California College of the ArtsAdvertising / PRDouble Major BA 1989Drake UniversityStrategic creative direction,with a keen eye on concept,results and craft.Partial Client List2009 to 2014Senior Art DirectorOgilvy / Hong Kong, Hong Kong PRCArt direction and design for branding projects. Increased revenue by proposing and producinghardbound book series for Shangri-La Hotels. Expanded Shangri-La identity with additionalcollateral materials. Reviewed and approved designs, artwork,photography, content, and graphics productionof books, and brochures, attending presschecks with production manager. Managed creative team on BTL projects forDisney, and IBM. Pitched ad hoc projects initiated in collaboration with the Ogilvy team.2008 to 2009Creative HeadVertical / Ho Chi Minh City, VietnamArt Direction leadership in branding and advertising. Led successful pitch for Coca-Cola with small team for Tet New Year. Developed packaging design for Coca-ColasSamurai Energy Drink. Managed creative team, developing winningconcepts for Crescent Shopping Mall. Designed awarded concepts for Sankaraclub and restaurant. Managed successful design and collateral process for Vietnamobile phone provider.2007 to 2008Creative Group HeadG2, A Division of Grey / Shanghai, ChinaLed a team of Art Directors in conceptand pitches for new business.2005 to 2007Senior Principal DesignerPico Global / Hong Kong, Hong Kong PRCConcept and design management for trade shows,retail interiors, museum and event projects. Managed successful pitch for Osim retail interiors, creating a template for specialized Osim Spa shops. Assisted in the winning creative pitch for ITU,one of the largest tech events in the world.Art Directed a 3D designer through the process. Managed/Art Directed 3D designer onCiena trade show booth.AvidBCD ArchitectsBenoy ArchitectsBritish CouncilButler, Shine and SternCathay PacicCoca-ColaDreamworksEdelmanElevenGibson GuitarsGoodby, SilversteinIntelPacic Gas and ElectricHal RineyJWTLandorLeo BurnettOgilvyLinkedinPhibiousPicoProphetRedRiverorchidShangri-La HotelsSpecialized BicyclesUSA NetworkVietnamobileVinacapitalSavills |
