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Click here or scroll down to respond to this candidateCandidate's Name
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PHONE NUMBER AVAILABLE EMAIL AVAILABLEPROFESSIONAL PROFILEMarketing Communications and Branding Executive Leader experienced with top Fortune 500 and Inc. 500 firms. Background in a variety of business-to-business, business-to-consumer, business-to-government/military, and non-profit product and service markets. Strong analytical, critical thinking, objective reasoning, and decision making. Effective strategically and tactically. Creative and innovative. Synthesizes the art and science of branding and marketing communications in traditional as well as in new technology. Proven ability to work collaboratively with cross-functional teams and cross-organizational partnerships. A respected leader and public speaker with excellent verbal, written, and interpersonal skills capable of organizational optimization and/or transformation. A catalyst for change, growth and high performanceEXECUTIVE MANAGEMENT ACCOMPLISHMENTSCommunications, Marketing and Branding Management Consultant & Trainer 2007 to presentPPK Ellicott City, MD Management Consulting, Training, Lecturing & Speaking Management, Branding, Marketing, Communication, Event, Print, Video, Graphic, Electronic, Digital, Social Media, Internet Strategy Strategic advisor to executive management teams and boards on all elements of brand & marketing communications Analyze, audit and assess marketing, branding and communications strategies, plans, budgets, resources, staff, creative and effectiveness Conduct strategic audits to evaluate performance and return on investment ROI Determine and assess metrics and analytics utilized to measure performance Act as a thought-leader and change-agent across all aspects of marketing, branding, and communications Educate, introduce, recommend and institute best practices to staffs and organizations Design strategies and detailed project plans with scope, timelines, resources, and budgets required Provide strategic direction, advice and counsel driving narrative messaging and visual identity Ensure brand messaging and visuals support corporate strategies, business objectives and marketing goals Create, edit and refine client market and public narrative consistent with organization mission Develop integrated comprehensive marketing communication programs including effective storytelling and content Oversee all marketing activities including advertising, branding, communications, and content Provide expertise in designing and running conferences, events, exhibitions, seminars, tradeshows Expert in digital, online, internet, social media, websites, UI/UX, email, blogs, podcasts, search engine optimization SEO, Google analytics Brings about strategic change, both within and outside the organization, to meet organizational goalsDirector, Brand Management and Marketing Communications 2005 to 2007National Industries for the Blind (NIB/SKILCRAFT) Alexandria, VA Non-Profit Association Federal Government Military Lead and manage branding and marketing communication strategy and execution to federal government and military Conceptualize and implement communications and programs that build brand equity and increase revenue Oversee special events, conferences, tradeshows and customer education initiatives, including site selection and venue management Direct the development and execution of targeted graphic communications, collateral, catalogs, packaging and merchandising Communicate using various vehicles in all product and service channels and target touchpoints Develop, implement, execute and track annual Brand & Marketing Communications Plan Manage departmental budget to fiscal year targets financial metrics. Adjust budget with changes of scope Champion the SKILCRAFT brand position as the preferred brand for all targeted customer segments Direct development of advertising, media placement, marketing collateral, and promotions throughout all channels and platforms Direct coordinated packaging, merchandising and catalog programs for all SKILCRAFT products Create and coordinate point-of-purchase programs with Product Marketing and Base Supply Store Management Coordinate strategic and tactical product development and marketing activities for SKILCRAFT Oversee development and management of annual conference, public policy forum, sales expo and other major events Conduct market research, customer and competitive analysis to measure changing perceptions and adjust plans/actions Manage human, financial, and information resources strategically to achieve success in operations and in all projects Direct, develop and supervise departmental professional staff as well outside vendors, suppliers, freelancers, media, ad agencies, pr firmsVice President, Marketing and Communications Chief Marketing Officer 1998 to 2005Rhodes Consulting Group Weston, MA & Washington, DC Marketing and Communications ConsultingMajor clients: MassMedia, CellularUSA, CAD Direct, Shaer Shoe Corporation, Bronner Slosberg Humphrey, and others Strategic resource to clients in marketing analysis, marketing audit, strategy, planning, and management Provide services in all marketing and communications functions both corporate and product related Increase clients' marketing effectiveness in: advertising, branding, brochures, collateral, communications, website and internet Design lead generation, lead qualification, customer acquisition, customer retention and loyalty programs Develop and conduct management and staff training programs Recruit marketing management and staff for client organizations Overall general management, strategic direction, new business development, and full P&L responsibility Establish an organizational vision and to implement it in a continuously changing environment Make decisions producing optimum results by gathering intelligence, analyzing problems, applying knowledge, and calculating risksCandidate's Name Page 2Director, Marketing and New Business Development 1994 to 1997Computervision Corporation Bedford, MA $500 Million International Software CompanyMajor clients: AirBus, Ford, General Electric, Hughes, Jaguar, GM, and others Accomplish all goals on time and on or under budget, achieving all quantitative metrics and financial objectives Utilized an integrated mix of marketing media and sales channels to introduce new and existing products and services Develop and execute marketing strategies, plans, budgets, and campaigns for complex software programs Set-up new in-house lead qualification and generation automation system and department Prototype new low cost business model involving direct response, telesales, CRM, the internet, and e-commerce Spearheaded international communications collaboration with counterparts in England, Spain, France, Germany & Italy Develop and implement sophisticated central marketing intelligence system and database Direct staff of 7 marketing management professionals, external agencies, suppliers, vendors, and managed budget Manage channels, events, seminars, trade shows, user groups, competitive intelligence, and strategic alliances Manage marketing communications, including direct mail, telemarketing, print advertising, public relations, and video Optimize performance of staff of marketing professionals, external vendors, and managed marketing budget Lead 7 managers, staff of 100+ and managed budgeting and pricing of services. Recruited, hired, and trained staffAccount Management Supervisor 1992 to 1994Bronner Slosberg Humphrey Boston, MA $400 Million Advertising and Direct Marketing AgencyMajor clients: AT&T, Universal Card, American Express, Disney, Federal Express,and others Develop and implement integrated marketing communications and direct response strategies Conduct strategic relationship marketing and integrated a variety of marketing channels and media Plan, strategize and drive direct mail, print, telemarketing, and internet into cohesive programs and campaigns Define market segmentation, targeting, select lists, oversaw database marketing projects and optimized targeted relationships Create and manage RFP process, selected vendors, negotiated contracts, and directed vendors Initiate and present client proposals demonstrating agencys capabilities Review results, analyze quantitative and financial metrics, and made recommendations where appropriate Direct staff of account executives, associate account executives, copywriters, and others. Hired and trained staffDirector of Teleservices Marketing 1990 to 1992PMH Caramanning, Inc. Farmington Hills, MI Marketing Services AgencyMajor clients: Apple Computer, Buick, Cadillac, Ford, General Electric, GMAC, Lincoln, Navistar, Pontiac, and others Full profit and loss and general management responsibility. Optimize client marketing ROI Develop and implement strategic marketing plan and budget Plan, develop, and execute innovative marketing & direct marketing programs involving all communications Directly manage operations, creative, training, systems, telecommunications, quality assurance, project management Lead 7 managers, staff of 100+ and managed budgeting and pricing of services. Recruit, hire, and train staff Build internal and external coalitions to achieve common organizational goalsMarketing Center Director 1988 to 1990Telespectrum, Inc. Annapolis, MD Marketing Services AgencyMajor clients: American Express, Apple Computer, Blue Cross/Blue Shield, Chevron, General Electric, Health Insurance Association of America, Hewlett Packard, Masonite, Sun MicroSystems, Xerox, and others Report to CEO and direct the corporate headquarters marketing operation, expansion plans, and relocation Create integrated marketing programs for major corporate clients including telemarketing, direct mail, and advertising Develop and implement creative messaging, special promotions, and offers Direct marketing, project management, telecommunications, systems automation, and operations Lead 6 managers, staff of 100+ and managed operating budget. Recruited, hired, and trained staff Create inclusive workplace facilitating staff development, cooperation, teamwork, and constructive conflict resolution Bring about strategic change, both within and outside the organization, to meet organizational goalsTeleSales Manager 1985 to 1988Citibank/Citicorp Financial, Inc. Baltimore, MD Marketing Organization of Banking & Financial Services CompanyMajor products and services: Citibank Investment Portfolio Account, Home Equity Line, Mortgage Life Insurance, MasterCard, Visa, Credit Card Protection, CitiShopper, Prepaid Legal Services, PC Online Banking and others Develop and expand multi-site operations Promoted several times while managing all aspects of campaign development, implementation, project management Started-up, planned, managed new financial services marketing centers Direct marketing, project management, telecommunications, systems/automation, and operations Lead 9 managers, staff of 160+ and managed operating budget. Recruited, hired, and trained staff Lead team to meeting the organization's vision, mission, goals, and objectives Drive results through the ability to meet customer expectationsCandidate's Name Page 3GUEST LECTURER, INSTRUCTOR, TRAINER & SPEAKER 1994 presentHarvard University, Graduate Extension School, MABoston University, Graduate School of Management & College of Communications, Boston, MANew York University, Leonard N. Stern Graduate School of Business, New York, NYColumbia University, Graduate School of Business, New York, NYMontgomery College, Management & Workforce Development, Gaithersburg, MDAmerican Management Association Courses Facilitated: Leadership Skills for Managers Successful Project Management How to Develop the Strategic Plan How to Manage Conflict In the Organization How to Write a Marketing Plan Taking Control with Time Management Fundamentals of Marketing First-Line Supervision Performance AppraisalsOther Courses, Seminars & Workshops Developed Leading People Building Effective Teams Applied Strategic Planning Branding Hiring The Best Event Planning, Management and Marketing Communicating Mastering Change Giving Constructive Feedback Building Coalitions Deep Internet Branding Executive & Board GovernancePROFESSIONAL LICENSES (previously held)NASDAQ Series 7, Series 6, Series 66, Variable Annuities, and Life & Health InsuranceEDUCATIONHarvard University, Cambridge, MACSS, Post Graduate Program of Special Studies in Administration & Management 1999Wharton School of the University of Pennsylvania - The Aresty Institute of Executive Education - Philadelphia, PAExecutive Development Program Seminar in Marketing StrategyLoyola University, Baltimore, MarylandBBA, Bachelor of Business AdministrationPresident and Founder: Speech & Debate Team |
