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Click here or scroll down to respond to this candidateCandidate's Name , MBAStreet Address
Cell: PHONE NUMBER AVAILABLE / Email: EMAIL AVAILABLELinkedIn: https://LINKEDIN LINK AVAILABLEMARKETING & BUSINESS DEVELOPMENT EXECUTIVELeadership Strategy Program Planning & Execution Branding Profitability GrowthPROFESSIONAL PROFILEResults-oriented, entrepreneurial marketing and business development executive with my MBA and 20 years of professional services (B2B) experience gained while at AmLaw 100 and NLJ 250 law firms, as well as Top 100 accounting and consulting firms. Possesses vast B2C/D2C marketing experience.PROFESSIONAL WORK EXPERIENCEMarketing & Business Development Consultant June 2019 PresentProfessional Services, Consumer ProductsRecent Projects: BDA Security & Investigations; Palumbo Wealth Management; ProdMark Services Ltd.Grassi & Co. (Top 100 Accounting Firm U.S.) March 2016 May 2019Chief Growth Officer Marketing/Business DevelopmentDrove Firm-wide marketing, communications, sales, CRM, and business development activities to grow revenues.Lead a six-person marketing, public relations, business development, and digital marketing team.Manage the strategic marketing, business development, client engagement initiatives for the firm and its offices.Initiated firm-wide business development sessions resulting in increased revenue generation via cross-marketing activities.Created and executed programs/processes to enhance client relationships.Blank Rome, LLP (AmLaw 100 Law Firm U.S.)Director of Marketing & Business Development September 2015 March 2016Acting Chief Marketing Officer February 2011 October 2012Senior Director of Marketing June 2006 January 2011Directed Firms marketing, communications, business development, client relations/experience and promotional activities, including growing its client base, building brand equity, and positioning the Firm as the law firm of choice for the middle market in several geographies and industries.Managed the strategic marketing and business development initiatives for the firms 520+ attorneys in 3 departments, 21 practices, and 12 international offices.Led a 23-person marketing, public relations, business development, and digital marketing team.Established Go/No Go protocol cutting down long-shot at best RFPs by 40%; facilitated 200+ RFP/RFI/Pitches on an annual basis.Increased revenues by 5% by successfully cultivating new opportunities from existing clients.Initiated monthly, firm-wide business development sessions resulting in a 10% growth.Marketing/Business Development Consultant October 2013 August 2015Professional Services, SaaS, and Consumer Products - Assist companies in all facets of marketing, sales, business developmentCitrin Cooperman (Top 25 Accounting Firm U.S.) October 2012 September 2013Chief Marketing OfficerOversaw the day-to-day marketing, communications, business development, client experience planning and implementation across the Firm and its regional offices.Provided vision and strategic direction including developing and executing sustainable/scalable marketing programs across all offices and industry niches.Built and shaped a highly effective marketing team by hiring, training, inspiring, coaching, and setting leadership direction for direct reports.Collaborated with Senior Leadership; contributed to the overall firm strategy and organizational development as a key member of the Senior Leadership team.Centralized the RFP process resulting in a 15% increase of opportunities won.Utilized internal staff, reduced fees paid for outside creative services by approximately 25%.Candidate's Name , MBAHealth Care Products (Consumer Products div. Hi-Tech Pharmacal) February 2001 May 2006Director of Marketing, Communications & Business DevelopmentResponsible for the overall B2C/D2C sales, marketing and business development for a line of OTC health care products to both the trade/industry and consumers. Implemented strategy through various tactics within all channels of distribution, including Food, Drug, Mass, Specialty, Online Marketplaces, and Direct Response.Thacher, Proffitt & Wood (NLJ 250 Law Firm U.S.) February 1999 February 2001Director of MarketingExecuted day-to-day marketing, communications, and business development planning and implementation for the Firm, offices, practice groups, and professionals.Rivkin Radler (NLJ 250 Law Firm U.S.) January 1996 February 1999Director of MarketingResponsible for overseeing the day-to-day marketing, communications business development, and client engagement for the Firm, offices, practice groups, and professionals.BOARD OF DIRECTOR/NOT-FOR-PROFIT POSITIONS HELDAmericas Athletes with Disabilities, Regional BoardAscent, The School for Individuals with Autism, Executive Vice President, Public Relations ChairCommerce Plaza, Business/Education Consortium, Vice Chair, Public Relations Committee ChairInterfaith Communities, Inc., Board MemberLong Island Coalition for Fair Broadcasting, PR CommitteeMake-A-Wish Foundation, Suffolk County Chapter Advisory BoardAFFILIATIONSLegal Marketing AssociationAssociation for Accounting MarketingAmerican Marketing AssociationInternational Association of Business CommunicatorsPublic Relations Professionals of Long IslandTECHNOLOGYComputer Skills: PC & MAC, Microsoft Word, PowerPoint, Excel, and AccessCustomer Relationship Management Software: InterAction, SalesforceEmail Marketing Platforms: Pardot, My Emma, SilverpopDatabases: Hoovers, Gale Business Insights, LexisNexis, Westlaw, Bloomberg, PitchBookSocial Media & Digital MediaEDUCATION & COURSEWORKDowling College, Master of Business Administration (M.B.A.), Management, Marketing, and Finance, GPA: 3.90 National Honors SocietyState University of New York at Albany, Bachelor of Arts, (B.A.) Major: English, Minor: Journalism, Dean's ListDigital and Social Media Marketing Certificate, Hofstra University. |
