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Click here or scroll down to respond to this candidateCandidate's Name
Brooklyn, New York Street Address - PHONE NUMBER AVAILABLEEMAIL AVAILABLE LINKEDIN LINK AVAILABLEhttp://Candidate's Name . pb.onlineSenior Marketing LeaderCustom Content, Copywriting, Strategy, and RFP ResponseI am an experienced Senior Marketing, Product and Promotion Manager with a demonstrated history of working in the media and advertising industry. Skilled in Marketing, Sales Presentations, Integrated Program Leadership, Copywriting and Editing and Project Management.Ideation Creative Direction & Development Marketing StrategyCopy Writing & Editing Project Management Marketing LeadershipProfessional ExperienceMEREDITH MEDIA CORPORATION New York, NYSenior Brand Marketing Manager 2015 2019Known for creative ideation and innovative custom solutions that brought clients to the table and increased sales engagement and investment.Served as marketing lead and drove end-to-end campaign orchestration for Beauty, CPG, Pharma, Retail, Finance and Luxury clientsLead RFP response, integrated proposals and custom content ideation and creation, directed workflow and content for junior marketers and design teamPartnered with internal and external partners on larger brand content, creative and strategic opportunities across Meredith print and digital brandsCurated and oversaw the Circle of Influencers, a targeted group of digital/social influencersResearched and developed new events nationwide to broaden brand reach and presenceTIME INC., NBCUNIVERSAL, BIRCHBOX.COM, AT MEDIA New York, NYMarketing Consultant 2014 2015Worked with a range of marquee clients to develop unique and distinctive B2B solutions and descriptive B2C product and sponsored copy for Beauty, Entertainment, Luxury and Home brands.Developed compelling sales presentation materials for integrated sales teamsCreated headlines and copy for email, social media, blogs and digital programsManaged digital and social trade campaign and blog contentWrote engaging copy for retail brands and write/edit SEO meta textSupported the launch of new shows at NBCUniversal with creative media, promotions and social media engagementCBS CORPORATION New York, NYSr. Strategic Marketing Manager 2011 2013Promoted to integrated and brand strategy lead in CBS creative think tank for ideation across platforms, including digital, radio, OOH, and TV for integrated proposals and dynamic storytellingConceived, wrote and oversaw creative direction for multi-million dollar sales presentations, copy creative and branded content for integrated platformsSupported junior integrated marketing team with ideation and copywriting oversightHelped to develop small business platform on CBS.com for American Express, resulting in $7M in additional sales investmentSCHOLASTIC MEDIA INC. New York, NYMarketing Project Manager 2010 2010Managed all aspects of successfully developing 100+ page Education publishing catalogs, including liaising with internal clients and outside vendors, copyediting, proofreading and design oversightManaged the creation of print, digital and e-commerce marketing collateral including catalogs, direct mail, email, online units, sell sheets, ads, newsletters and trade/eventsEvolved creative concepts into clear sets of deliverables for production teams, created SOWs and timelines, managed deadlinesA&E/HISTORY TELEVISION CORPORATION New York, NYAd Sales Marketing Manager 2005 2009Captured distinct brand voice and messaging for over 50 shows for three cable brands (A&E, History and Biography Channel)Produced brand marketing collateral including sales presentations, trade advertisements, print articles and event signageCo-produced yearly multi-million-dollar Industry Upfront events for all networks, developed & managed high-end client events, trips and retreatsOversaw $6MM+ marketing budget and directed workflow for two marketing specialistsEducationCUNY Queens College, Flushing, New York120 credits Deans List Presidential Achievement Award 3.67 G.P.AProfessional Development & AssociationsAdvanced Certificate in Wine Education, Wine & Spirits Education TrustMember, Women in CommunicationsVolunteer ExperienceMentor - Girls Write NowMentor and Mentee - She Runs It |
