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Click here or scroll down to respond to this candidateCandidate's Name
Street Address Lozano Drive Home PHONE NUMBER AVAILABLEVienna, VA Street Address Cell PHONE NUMBER AVAILABLEEMAIL AVAILABLEPROFILEI am a visionary and creative brand marketer and digital strategist expertin developing compelling brand visions and data driven and ROI-basedmarketing strategies leveraging traditional and digital channels/media,leading the execution of engagement/conversion driving campaigns andprograms across all consumer touch points, structuring web presence userexperiences that deliver high conversion rates and cultivating workenvironments that foster collaboration and superior performance. I seek aunique opportunity in a growth-oriented company where I can leverage mybusiness leadership skills and track record of growing my brands'transactions, profits and customer bases to deliver positive P&L impacts.EXPERIENCETHE TRUST FOR THE NATIONAL MALL, Washington D.C. 2011 - 2012Vice President, Marketing and CommunicationsDeveloped and drove implementation of organization's first strategicbranding and awareness plan, leveraging significant digital effort andonline donation capability. Defined core brand narrative, implementedmessage discipline program to align all internal and externalcommunications. Launched broadcast TV and online video PSA ad campaignfeaturing nationally recognized opinion leaders via national mediacommitted by major cable/TV network companies. Launched a campaign ofregularly occurring media events - e.g., large contributions, technologyand services donations - to drive a disproportionately high profile withkey target audiences. Structured two major annual promotion events to bebroadcast annually from the National Mall, to be broadcast by nationalmedia. Launched a conversion-oriented web offering and email and socialmedia campaign, increasing online donations +100% year-over-year.AXCESS FINANCIAL, Cincinnati, OH 2008 - 2011Vice President and Division Lead, E-Business GroupLed profit center e-commerce operations. Team of 70 FTE including webdevelopment, website user experience, interactive marketing andtransactions service/processing personnel. In 12 months, grew Axcess fromminor player in an industry of 3,000 offerings to fourth leading brandprovider, based on share-of-traffic. Grew annual revenue 355% and groupEBIDTA 550% between 2008 and 2010 (business was on track to deliver +$100Min revenue within 18 months). Doubled the active user base over the sameperiod. In 2010, The Cincinnati Enquirer rated the group as one ofCincinnati's best places to work, and me as one of the city's bestsmall/medium financial services company leadersAARP SERVICES, INC., Washington D.C. 2005 - 2008Vice President, Online Business Strategy & DevelopmentGrew online memberships 4% year-over-year on a large base by executing thebuild-out of a web offering featuring transaction-oriented user experiencesoptimized for conversions.( Increased brand awareness and web site traffic 10% year-over-year byexecuting performance-based SEO and SEM (paid placement and emailcampaigns) campaigns.AOL INC., Dulles, VA 2001 - 2005Vice President, Web Audience MarketingLed the development of traffic-driving ROI-based SEO and SEM campaigns forAOL's network of brands (AIM, AOL.com, AOL Travel, AOL Retail, MapQuest,Moviefone, and Netscape). Increased annual traffic 10% across all AOLpropertiesVice President, Product MarketingLed a team of twenty-five marketing and product development professionalsin developing and marketing features and functionality for onlinesafety/security, member support, time and money management products.Collectively, these features generated10M subscribers over two yearsCITIGROUP, New York, NY 1996 - 2001Vice President/Director, E-Commerce InitiativesIncreased Citi UK's customer base by nearly 40% via a strategic alliancewith Virgin Net to provide free Internet access to jointly acquired newcustomers (first such deal anywhere). Established similar strategicalliances with AT&T, British Telecom, AOL and Juno for Citigroup globalbusiness units; all delivered strong positive ROI( Selected for prestigious chairman's organizational change task forcefocused on defining opportunities and expected impact of then emergingInternet related technology on Citigroup's core businessesTACO BELL, INC., Washington, DC 1993 - 1996Regional ManagerDirect P&L responsibility for forty company owned restaurants generatingannual revenue of +$30MM in Taco Bell's second largest volume area. Led ateam of thirty direct reports and +1,200 employees( Delivered year-on-year positive revenue and profit growth versus weakbusiness trends throughout Eastern Division. Within first twelvemonths, turned market performance around from among the worst to oneof the company's best. Consistently scored among Taco Bell's top tenmarkets across company's customer service, operational quality andemployee retention/development measures( Maintained turnover levels for managers and crew well below divisiontargets (15% and 25%, respectively)?HAAGEN-DAZS, INC., Teaneck, NJ 1990 - 1993General Manager, Canada and MexicoDrove development of joint ventures in Canada and Mexico. Jointly ledcombined 50 person marketing and sales organization for Canada and Mexico;generated $50 million in run rate revenueDirector of International MarketingLed brand building/marketing in UK, France and Germany. Established brandas category volume share leader in UK and Germany within 18 months (top tencategory brands in France over same time); combined run rate revenue of$100MCLAIROL, INC., New York, NY 1985 - 1990Director of MarketingDirect P&L responsibility for three major hair-care and three hair colorbrands- including flagship brands Loving Care and Miss Clairol - withcombined revenue of $50M; combined marketing budget of $75 million( Direct P&L responsibility for the condition* brand hair-care line;grew that brand $100M run-rate revenue, drove improvement infranchise's profit margin from less-than-10% to +30%PROCTER & GAMBLE, INC., Cincinnati, OH 1983 - 1985Brand AssistantLed team in reformulating and repositioning Spic 'n Span (first new formulaand package design in ten years). Resulted in positive share and revenuegrowth.( Led cross-functional team in developing launch plan for reformulatedSpic 'n Span( Primary budget management responsibility for $75 million promotionsbudget( Oversight responsibility for designing and fielding brand customerresearch, and managing $10 million research budgetEDUCATIONMBA, Kellogg School, Northwestern University, Evanston, IL 1981 -1983Concentrations in Marketing and Finance. Graduated Magna cum Laude (3.7cumulative GPA)BA, Northwestern University, Evanston, IL 1977 - 1981Concentrations in Economics and History. Graduated Magna cum Laude (3.7cumulative GPA)PROFESSIONAL and COMMUNITY ACTIVITIES( Recipient of Johnson and Johnson Leadership Fellowship forAdvanced Study( President and co-founder of NU's Black Athletic Union( Scholarship athlete, four-year letterman (football). Three time first team All Big Ten Academic team |
