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Click here or scroll down to respond to this candidateCandidate's Name
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EDUCATIONBarnard College, Columbia UniversityBachelor of Arts: BiologyEXPERIENCEDirector, Copy & Creative StrategyPRM Creative New York Feb 2019 PresentHead of copy, creative strategy, and editorial for a creative startup, managing in-house and freelance teams for Samsung Brand Experience & Home Appliances (HA).- Oversaw 3X company growth for PRM from February to December 2019 with 180% increase in billings- Led messaging/creative development for launch of 4 Samsung Experience Stores, 13-city Samsung Experience Tour, 2 flagship product launches, and all creative for Samsung 837, the brand experience center of excellence promoting hundreds of programming events year-round with partners such as Netflix, Spotify, Fortnite, Pokmon GO, etc.- Successfully pitched 3 concepts to Samsung HA and led messaging for Black Friday, Presidents Day, etc.- Pitched 3 concepts for design of Samsung Olympics skateboard logo with 1 selected- Shortlisted and pitched rebrand of Wasserman Group, the 2nd largest global sports talent agency- Shortlisted and pitched rebrand of Belize Tourism Board in the US market- Exclusively supported strategic, corporate communications for C-suite executives at Samsung and PayPal (eg, keynotes for CEO and CMO, meeting decks, scripts, professional portfolios)- Led internal rebrand of PRM Creative, website, and social channels Group Copy SupervisorJUICE Pharma New York Sep 2018 Jan 2019Managed neuroendocrine tumor franchise AOR accounts marketed by Novartis.- Oversaw 2 accounts as lead copy; reported to Group Creative Director- Mentored and managed a copy intern, as well as a team of freelancers- Worked on multiple pitches, including 1 selected as final consumer campaign (Xtandi) Copy SupervisorRazorfish Health Chicago Jul 2017 Aug 2018Managed largest and longest-standing AOR account in the RFH Chicago officecardiovascular nuclear imaging diagnostic, Lexiscan marketed by Astellas (>$7 million in billings).- Secured the only CW promotion in 2018 through active petitioning and mentorship- Nominated to solve agency challenges as part of executive committee for agency improvement- Successfully led process improvement discussions with measurable results- Provided strategic brand support in absence of dedicated brand planner Copy SupervisorFCB Health New York Nov 2016 Jun 2017Managed copy for pre-launch work for Pfizer and Amgen in US and WW markets, patient- and HCP-facing tactics.- Oversaw the launch of PARPinfo.com, unbranded DSA website- Created multiple XGEVA patient and HCP campaign concepts selected for testing (ongoing)- Managed the workload of freelancer and in-house teams Senior CopywriterFCB Health New York July 2015 Oct 2016Content, communications owner of US and WW markets for new immunotherapy, OPDIVO.- Engaged in pitchwork, content creation, strategic planning, brand evolution, market research, execution and successfully completed 5 product launches between July 2015 to April 2016.CopywriterHarrison and Star New York Dec 2014 Jul 2015 Achieved mastery of large Genentech oncology brand, Avastin with 6 indications targeting HCPs, patients, and nurses.- Led copy and communications for digital (website, banner ads, app development, e-mail), print, speaker programs, conventions, and governmental submissions.SUPPLEMENTARY EXPERIENCECopy Lead, NYC Chapter of Womens March on Washington Nov 2016 Mar 2017One of 15 NYC organizers of the Womens March on Washington.- Developed concept, branding, strategy, copy for all NYC Chapter communications, including press, website, outreach, and other public communication- Womens March on Washington NYC representative on Salon Radio interview- Currently developing non-partisan initiatives to encourage political activism locally in NYC BRAND EXPERIENCEClients: Samsung Brand Experience, Samsung Home Appliances, Belize Tourism Board, The Ellysian, Astellas, AbbVie, AstraZeneca, Amgen, Medivation, Pfizer, Bristol-Myers Squibb Immuno-Oncology, Genentech BioOncology, Novartis Brands: Samsung, Wasserman Group, Unilever, Metlife, PayPal, Dollar Shave Club, Lexiscan, Lynparza, Risankizumab, Xgeva, Talazoparib, Opdivo, Repatha, Zelboraf, Cobimetinib, Halaven, Erivedge, Tasigna, Pegasys, Kovalry, Afinitor, Sandostatin, Mondable, GOATSKILLS- Fluent in Spanish and Bengali. Proficient in Hindi. Learning Portuguese.- MS Office, Adobe, SEO, content creation, creative strategy, digital strategy, social media, editing, press releases, direct mail, OLA, OLV, integrated marketing, concepting, research, retail, experiential. FUN FACTS- Branded First Lady of Belizes restaurant and spa- Bartended for a fundraising event raising almost $4,000 for Save the Children- Trivia enthusiast, auditioning for Jeopardy!- World traveler, visiting 9 countries in 2019- Former dancer trained in Bellydance, Kathak, and Bharatanatyam- Painted caricatures series, Angry White Men- Met J-Lo at an Afrobeats dance class- Former Latin Language Quizbowl Champion |
