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Senior Director Marketing And Communicat...
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Title Senior Director Marketing and Communications
Target Location US-MO-St. Louis
Email Available with paid plan
Phone Available with paid plan
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Candidate's Name , MBAAddress:St. Louis, MO  Phone: PHONE NUMBER AVAILABLEEmail:EMAIL AVAILABLEEducation:Bachelors of Arts in Journalism, Fontbonne University Masters in Business Administration, Fontbonne University PUBLIC RELATIONS, PUBLIC AFFAIRS, MARKETING, COMMUNICATIONS PROFESSIONAL SPECIAL EVENTS WEBSITE SPOKESPERSON PUBLIC AFFAIRS MEDIA RELATIONS/CONTENT DEVELOPMENT A results-driven and highly resourceful professional with over 15 years of demonstrated success developing and executing integrated communication plans to build/increase awareness, identify strategic outcomes, create communication metrics, and target audience analysis to support the organization. Highly successful and measurable record in public affairs, media and community relations. A proven track record of developing stakeholder communications plans and programs for internal and external engagement. An expert at identifying a communication need, developing and producing a wide range of tailored informational products specific to leadership and departments and evaluating the effectiveness of the communications plans and programs. Demonstrated experience writing in Associated Press style for internal and external publications including web content, social media and internal communications platforms.AREAS OF EXPERTISEStrategic Marketing Internal Engagement Media SpokespersonMedia Relations External Engagement Leadership TrainingIntegrated Communications Public Affairs Corporate StrategyCommunity Relations Subject Matter Expert Web/Social Media KEY EXPERIENCE HIGHLIGHTSValued as an effective communicator who can work within the organization and beyond to drive leading edge corporate strategy policy initiatives and play a pivotal role in enabling the desired outcomes.Maintain web presence and social media platforms to ensure timely, accurate and relevant content is communicated to target audience.Demonstrated media relations experience including development of themes, messaging and subject matter expert training; interactions with public news outlets and media professionals.Demonstrated experience identifying newsworthy elements and accurately and succinctly communicating in writing those elements in news, news releases and feature articles in a journalistic style using the Associated Press guidelines.Media spokesperson and voice for the organization. PROFESSIONAL EXPERIENCECARESTL HEALTH St. Louis, MOAs a provider of comprehensive medical services, CareSTL Health helps to shape healthy lifestyles in the community. Executive Director of Marketing and Communications 2014  Present Expertly serve as the organizations main consultant in creating and implementing marketing, communications, advertising and social media strategies for growth and visibility of the multi-million dollar federally qualified health center.Successfully led the organizations corporate strategic name change, branding and website which led to a new integrated communications and marketing program resulting in a 30% increase in online appointment requests and social media awareness.Developed and implemented strategic marketing and communications plan that increased visibility and attracted new patients.Increased social media traffic by 20% in the first year.Established key partnerships and public affairs activities in schools, universities, faith-based organizations, businesses, vendors Candidate's Name , MBA PAGE 2and community partners that generated patient participation and healthy outcomes. Executive Director of Marketing and Communications (Continued)Develop and execute communication campaign plans to support the vision, mission, goals and objectivesMaintain web presence and social media platforms to ensure timely, accurate and relevant content is communicated to target audience.Develop subject matter, leadership and expert training as necessary.Identify newsworthy elements and accurately communicate in writing those elements to news reporters, news releases and feature articles in a journalistic style using Associated Press guidelines.Manage media relations and inquiries from news outlets and media professionals.Expertly manage the execution of all branding, marketing, and promotional opportunities.Serve as agency spokesperson for media relations and community outreach initiatives to advance the organizations public affairs and social services mission.Proficient computer skills including MS Excel, PowerPoint, Word, and Photoshop as well as a strong understanding of PR and media tools.Director of Operations/Grants & Contracts ManagementSuccessfully managed Outreach, Call Center, Switchboard Operators, Security and Environmental Departments at four health center sites.Provided continual improvement to operational processes with training for department managers.Managed all grants, contractual and memorandum of understanding agreements with companies and partners.Increased revenue and productivity for facilities by outsourcing without a loss of employees. ST. LOUIS LAMBERT INTERNATIONAL AIRPORT St. Louis, MO St. Louis Lambert International Airport, formerly Lambert-St. Louis International Airport, is an international airport serving St. Louis, Missouri, United States.Public Information Officer 2011  2014Developed innovative and targeted media campaigns while managing a highly visible and successful customer service program.Achieved success in securing monetary support of the customer service campaign from internal stakeholders.Managed a highly successful customer service program.Conducted public affairs activities, including media relations, interviews, content development that is in line with Associated Press standards.TRIBUNE COMPANY St. Louis, MOHome to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Assignment Editor/Producer 2007  2011Successfully chose highly visible breaking news stories in which the stations photographers were the first to arrive giving the station the initial exclusive.Achieved success in producing Sunday and Monday 5 p. m. and 9 p. m. newscasts.On air web update reporter for 9 p. m. newscastSuccessfully managed and assigned reporters and photographers to highly visible stories. CLEAR CHANNEL RADIO St. Louis, MONow iHeart RadioMorning On-Air Personality/News and Public Affairs and Community Relations Director 1992  2006 An integral participatory member of the morning show, Tony Scott and the Breakfast Crew..Conduct public affairs activities that meet the mission, vision, goals and objectives of the radio stationSuccessfully held the largest voter registration drive in St. Louis which met the strategic outcomes of the organization.Developed comprehensive community outreach initiatives and programs for the station, wrote all press releases in Associated Candidate's Name , MBA PAGE 3Press style and served as a contributing writer for trade magazines including Billboard.Hosted a popular public affairs program.Conducted public affairs web presence.

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