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Candidate's Name
LINKEDIN LINK AVAILABLE PHONE NUMBER AVAILABLE EMAIL AVAILABLE
SENIOR LEVEL PROFESSIONAL: NEW BUSINESS
DEVELOPMENT
Accomplished, driven sales professional who leverages extensive expertise in new business development
to achieve ambitious sales targets. Personable relationship building skills and demonstrated ability to
secure new business with top tier clients. Highly skilled at prospecting new business opportunities,
assessing client needs, prescribing right sized solutions, and successfully managing territories. Deep
experience working for large scale industry leaders, mid sized companies, and entrepreneurial ventures.
SKILLS
New Business Development Event Production Sales Event Sponsorship Negotiations Integrated
Advertising Sales Consultative Sales Territory Management Account Management Forecasting
CRM
PROFESSIONAL EXPERIENCE
Wizard Studios, New York, NY
September 2017 present
Executive Producer
Spearheading sales initiative for innovative event technology company servicing the audiovisual, lighting
and peripheral equipment needs for corporate events, meeting, conferences and outdoor festivals
Signing 15 new venues with new sales accumulating over $450K within the first 18 months. Very
strong active book of business.
Opening partnerships with Heritage of Pride and NYRR for the NY Marathon and other community
events both exceeding $500K in revenue
Executing three event deals with medical tech leader Imedex bringing in over $185K in revenue
Partnering with large hotel and event venues to become the preferred in house audio/visual provider
including The Williamsburg Hotel, The Gansevoort, The Alize Hotel and Penthouse 45
Implementing new business relationships with key partners and associations to leverage company as
strongest event production company in the field
Overseeing all marketing outreach to prospect new business, as well as creating both print and online
marketing, promotional samples, and sales material
LAKEVIEW INNOVATIONS, (Accessory/Apparel Company) New York, NY
May 2013 Sept. 2017
Candidate's Name Page 2 EMAIL AVAILABLE
VP Sales and Marketing
Led sales team, designers, operations and marketing team to expand distribution within specialty and gift
boutiques throughout the country. Investigated, pursued and presented to distributors resulting in $250K
new sales for the company.
Drove 200% sales increase in first 18 months through strategic alliances
Developed all merchandising for specialty distribution, including Candy Crush beauty products
sampling program through The University Network (TUN) acquiring $300k in partnership revenue
Consulted with design team on the conception of Waddle, a new brand targeting the infant market
Directed design team on merchandise solutions for all seasonal styles and core programs
Conceptualized and created all marketing campaigns
Oversaw and delegated all wholesale and retail brand advertising
ADWEEK, New York, New York
2007 2013
Owned by Prometheus Global Media; formerly Nielsen Business Media prior to 2009
acquisition.
Account Manager
Commanded sales initiatives promoting digital, print advertising and events targeting media, marketing
and advertising agencies. Performed all phases of the sales cycle, from prospecting leads, generating
proposals, delivering consultative presentations and negotiating contract terms. Managed key accounts
and ensured delivery of optimal customer service. Collaborated with creative services team. Performed
territory forecasting through CRM.
Top Revenue Producer of sales team within $3M sales territory
Generated $700K in new business by winning new accounts such as Disney, CBS, AMC Networks
and I Heart Radio
Boosted annual revenue by 27% with increased business from Staple accounts such as NBC and
Discovery Communications
Collaborated with executive editor and creative services team to implement charter Young Executive
Lab, a workshop targeting junior media buyers with industry panelist providing relevant information on
the impact of local media buying. Program generated $150K in new business and was part of an
overall media buy of $375K from Comcast Spotlight, a previously dormant account
EAST COAST MEDIA, New York, New York
2004 2007
President (Independent representation firm)
Founder of start up operation; drove all phases of new business development, sales, and marketing.
Cultivated clientele and formed strategic partnerships to promote advertising inventory. Implemented
advertising and sampling programs, and created collateral materials such as media kits, presentations,
and project proposals.
Acquired $500K deal with Chase Bank, developing a multi tiered digital taxi top program in New York
City to disseminate real time, location specific information based on vehicle s GPS.
Initiated an $85K promotional sampling program to Johnson & Johnson's Vision Care division within
Six Flags Theme Parks.
Secured $40K contract with Dole for a sampling program for distribution with Igloo brand coolers.
Forged strategic relationships with clients such as ESPN, Tetley Tea, Gold Bond, and Fosters Wine
Estates, resulting in over $200k in revenue
Devised a promotional sampling program for Tetley Tea and Gold Bond in conjunction with American
Historic Inns, targeting a national association of bed & breakfasts
EDUCATION
BS in Communications Media Indiana University of Pennsylvania Indiana, PA
Dale Carnegie Sales Course Recipient of Best Sales Presentation award
AFFILIATIONS
Guest Speaker: Advertising Sales NYU
Panelist at LIM on Branding Accessories in Digital Landscape
Meetings Professional International (MPI)
Hospitality Sales and Marketing Association (HSMAI)
Asbury Park, Greater Ocean Township and Hudson County Chamber of Commerce
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