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Click here or scroll down to respond to this candidateCandidate's Name
Marketing DirectorEMAIL AVAILABLE PHONE NUMBER AVAILABLE 208 HaleHaven Drive Douglasville, GA, 30134 CAREER OBJECTIVEResults-oriented marketing professional with 15+ years of experience and a proven knowledge of brand management, campaign management, and contract negotiation & management. Aiming to leverage my skills to successfully lead a team of passionate professionals. PROFESSIONAL EXPERIENCEConsultantOpportunity Barks Marketing, Douglasville, GA / Mar 2009 PresentSeek and provide information to help companies determine their position in the marketplace.Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.Measure and assess customer and employee satisfaction.Measure the effectiveness of marketing, advertising, and communications programs and strategies.Forecast and track marketing and sales trends, analyzing collected data.Develop and implement procedures for identifying advertising needs. Director of Pet Services - ContractBabelBark, Newton, MA / Nov 2018 Apr 2019As the leader of the pet services division, I established relationships with key opinion leaders to provide improved user experience and increase brand awareness. I was also successful at developing industry relationship and brand champions that provided key industry insights and aided in the success of market integration.Prepared budgets and approved budget expenditures.Oversaw all brand and marketing (traditional, digital and social) development which allowed for a strong, consistent voice and tone.Directed, coordinated, and reviewed activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.Assessed marketing potential of new and existing clients, considering statistics and expenditures.Introduced new products and services to the pet services industry.Established and oversaw the creation and nurturing of all accounts.Reviewed operational records and reports to project sales and determine profitability.Monitored customer preferences to determine focus of sales efforts.Created proven sales opportunities to clients that allowed them to increase sales and brand awareness.Managed and oversaw lead creations and sales activities for the division.Determined price schedules and discount rates.Built partnerships with relevant organizations.Spoke and Represented the company at trade association meetings to promote products.Doubled the data-base and increased the success of the lead execution process.Worked with a variety of pet service and animal welfare organizations to provide personalized solutions to ensure better client management, engagement and adoption. Regional Marketing ManagerVCA, Los Angles, CA / Dec 2016 Nov 2018Served as the primary marketing communications consultant for over 120 VCA hospitals in the 14 states that made up the Central region. Also worked as a liaison between the Central region's field leadership, the hospital staff and the support office in Los Angles.Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers.Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.Negotiated local contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.Initiated local market research studies and analyzed their findings.Developed pricing strategies, balancing firm objectives and customer satisfaction.Used sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.Evaluated the financial aspects of product development, such as budgets, expenditures, research and development appropriations, as well as, return-on-investment and profit-loss projections for each hospital.Coordinated and participated in promotional activities, working with developers, designers, advertisers and national marketing team, to market products and services.Conducted local economic surveys to identify potential markets for products or services.Consulted with product development team on product specifications such as design, color, or packaging.Advised national teams on local and regional factors affecting the buying and selling of products and services.Consulted with buying personnel to gain advice regarding the types of products and services expected to be in demand.Maximized the execution of national marketing campaigns.Educated and trained field and hospital staff on national campaigns and marketing tools.Managed social media concerns and reviews.Provided insight on client reviews and experiences.Worked in a remote environment with frequent travel to hospitals and meetings. Marketing Communications and Program DirectorPartners for Healthy Pets - American Veterinary Medical Association & the American Animal Hospital Association, Schaumburg, IL / Feb 2015 Dec 2016Led by the American Veterinary Medical Association (AVMA) and the American Animal Hospital Association (AAHA), Partners for Healthy Pets (PHP) is a collaborative alliance of over 100 veterinary associations, colleges of veterinary medicine and animal health companies committed to improving the overall health of pets.Oversaw program budget totaling over three million dollars, managed assets fund operations, maximize investments, and increase efficiency.Conferred with board members, operations teams, and staff members to discuss issues, coordinate activities, and resolve problems.Analyzed operations to evaluate performance of program, the staff in meeting objectives and to determine areas of potential cost reduction, program improvement, and/or policy change.Managed the writing, design, and production of press releases, promotional items, social media and website content while maintaining brand and style guidelines.Directed, planned, and implemented policies, objectives, and activities of program to ensure continuing operations, and to increase productivity.Prepared budgets for approval, including those for the funding and implementation of programs.Directed and coordinated activities of businesses or departments concerned with production and distribution of products.Negotiated and approved contracts or agreements with venders, distributors, industry agencies, and other organizational entities.Reviewed reports submitted by team to recommend approval or to suggest changes.Presided over and serve on boards of directors, management committees, and other governing boards.Prepared and presented reports concerning activities, expenses, budgets, organization statutes or rulings, and other items affecting program services.Established and managed cross- department responsibilities and coordinated functions.Implemented corrective action plans to solve organizational concerns.Coordinated the development and implementation of budgetary control systems, record keeping systems, and other administrative control processes.Directed and oversaw advertising, purchasing, credit, and accounting.Delivered speeches, wrote articles, and presented information at meetings and conventions to promote services, exchange ideas, and accomplish objectives.Served as liaisons between board of directors, operations team, and outside organizations.Oversaw the nomination of all board members, operations teams and other committees.Directed and conducted studies and research on issues affecting areas of responsibility.Attended and participated in meetings of board of director and all other committees.Organized and approved promotional campaigns.Represented program and promoted objectives at official functions.Revised bylaws approved by elected officials and ensured that bylaws were enforced.Reported directly to the board of directors and executive staff of AVMA and AAHA. EDUCATIONRoosevelt UniversityChicago, ILM.S. Integrated Marketing Communications (May 2008) University of PhoenixPhoenix, AZMaster of Education Secondary Education (Mar 2010) Illinois State UniversityNormal, ILB.S. Mass Communications & English (May 2004)ADDITIONAL SKILLSBasic Spanish, Strategic Planning, Traditional and Non-Traditional Marketing, Partner Marketing, Relationship Building, Business Strategy, Budget Management, Business to Business Marketing, Consumer Marketing, Customer Relationship Marketing, Team Leadership,Field Marketing, EmotionalIntelligence, Networking,PresentationDevelopment, Speaker,PresenterLICENSES AND CERTIFICATIONSReputation Core Certification Veterinary Communication Program Completion REFERENCES |
