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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE Lake Mary, Florida LinkedIn: Candidate's Name
(Open to relocation)EMPLOYMENTInternet Marketing Specialist at Smart Baking CompanyOrlando, FL, USAFebruary 2019 - till date- Report and work with the CMO to develop Marketing strategies to meet monthly marketing targets- Apply SEO techniques to increase revenue generation from Google from 5% to 35% in 3 months- Run Google Ads, Facebook Ads and Amazon Ads (Amazon Seller Central), Adroll with a ROAS of5%-10%. Managing a budget of $30,000/month on Paid Ads.- Use email automation tool to design and create attractive emails for end customer communications- Responsible for maintaining customer database and segmenting them into conversion funnel of hot,warm and cold leads.- Set up and run email automation for cart abandonments, 1 time buyer, 2 time buyers etc.- Troubleshoot HTML/CSS related problems in the email tool- Develop lead nurturing strategy with the help of database in the CRM- Knowledge of HTML & Photoshop, CanvaMarketing Consultant at LeasecakeOrlando, FL, USANovember 2018 - till date- Work with the CEO/CMO/Sales to create Inbound Marketing plan and help selectively withimplementation- Use Hubspot CRM to track leads and strategize marketing tactics in the customer purchase journey- Write blogposts and marketing emails on Hubspot CRM- Collaborate with Sales, Pre-Sales and Customer Services team for effectively maintaining CRM database- Create personalized emails depending on the lead type in the conversion funnel- Develop and create onboarding, product update, promotional emails in CRM- Analyze email campaigns for their performance and segment recipients for a follow up emailMarketing Consultant at Klickle LLCDes Moines, Iowa, USAJune 2018 - Sept 2018- Work with the CEO to outline a quarterly roadmap for Marketing- Create website layout, content, product positioning- Develop GTM plan and execute it independently- Generate blog topics, SEO keywords, edit blogs- Test usability of the app, suggesting UI/UX changes for better user experience- Develop go-to-market strategiesKey Achievements: Got tie ups with 5 restaurants in a span of 2 months, organically.Marketing Consultant at Observe AI (remote project)Palo Alto, CA, USAFeb 2018 - Mar 2018- Create marketing collaterals for sales enablement- Decide branding elements such as color scheme, format, style of customer facing documentsAVP-Marketing at Data Resolve TechnologiesBengaluru, KA, IndiaMay, 2017 - Sept, 2017- Plan and execute website rebranding exercise- Outline SEO optimized content & digital marketing action plan and manage a team of content writer,designer, digital marketer- Create messaging & positioning for new products- Set up conversion tracking and Facebook Pixel for measuring ads performance- Handle a marketing budget of $10000/quarter in paid ads, event marketing- Conduct extensive email marketing campaigns with segmenting audience persona and putting theminto conversion funnel of hot leads, warm leads, lukewarm leads and cold leads- Organize events for maintaining relationships with the partners and sharing product updates- Attend industry specific events and summits to drive lead generationKey Achievements: Rebranding led to increase in website visits by 4x. Content & paid digital strategiesled to 15% increase in conversion funnel. Launched products in the Middle East region for the first time.Content Marketer at UnbxdBengaluru, KA, IndiaMar 2014 - Aug 2015- Plan the content and communication style for Unbxd blog, wrote 70 blogposts- Create product guides and eBooks to complement sales and marketing campaigns- Apply concepts of Inbound marketing and customer engagement- Structure landing pages and develop website content- Retarget & content promotion on relevant websites- Organize webinars from scratch to surfaceKey Achievements: Inbound Content marketing increased leads from x to 5x. Launched Unbxd productsin a whole new geography, North America region. Roped in 12 customers in 5 months.EDUCATION/CERTIFICATIONS- Google Search Ads Certified (Jan, 2019)- Content Marketing Certification by Hubspot Academy (July 2018)- Goethe Institute - German -B1 Level (2016)- Oriental Group of Institutes - B.E. - EC (2011)SKILLSMarketing Automation (Tool: Zoho CRM, Odoo, Hubspot)Digital Marketing (Tools: Unbounce, Adwords, Adroll, Google Analytics, Google My Business, Google MerchantCenter, SEM Rush, Moat)Email Marketing (Tools: Mailchimp, Aweber); Webinar (Tools: GoToWebinar, Camtasia, Zoom)Coding HTML, CSS (Elementary)Inbound Content Marketing, Blogging, SEO (Tool: Wordpress, Keyword Planner)Event Management (Marketing Collaterals)Design (Tools: Canva, Photoshop- Limited proficiency) |
