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                                             Candidate's Name
6 0 0   R I G H T E R S   F E R R Y   R D . ,   A P T .   4 3 7   |   B A L A   C Y N W Y D ,   P A   1 9 0 0 4   |   2 1 5  8 7 2  2 9 4 6   |
                                               EMAIL AVAILABLE


SUMMARY
Marketing communications professional with proven experience and skills to achieve strategic goals.
Outstanding record of internal communications, local and national media placements and special event
coordination.


EXPERIENCE

Marketing Communications Freelance Writer, Main Line Health                                                      2011  2019
Radnor, PA
    Produce weekly newsletter to all employees and staff of a five hospital health system

    Develop internal messages to employees from hospital presidents on a quarterly basis

    Serve as production coordinator of Womens Health Source newsletter that reaches 70,000 women across
     the western suburbs of Philadelphia

    Introduce new HR programs through internal communications vehicles

    Develop messages from president and administration to be used both internally and externally

    Handles crisis communications as needed

    External communications of new hospital administrative and medical staff appointments

Feldman Communications  Marketing/PR Consultant                                                            1998  Present
Bala Cynwyd, PA
    Work in conjunction with public relations departments within hospital systems and advertising agencies
     throughout the Philadelphia area

    Service other clients in varying industries, including education, nonprofit, pharmaceuticals, and
     telemarketing

    Develop marketing and promotional materials (e.g., brochures, newsletters, advertisements, direct mail
     pieces); handle press relations (e.g., press release writing, media interviews, crisis communications); and
     plan special events

Senior Account Executive, Earle Palmer Brown                                            April 1997  November 1997
Philadelphia, PA
    Client: BristolMyers Squibb

    Developed annual communications plan for Glucophage, a drug for type 2 diabetes

    Created press materials presented at the American Diabetes Association meeting

    Developed press kit for Science and Health Reporters Conference in New York
   Worked with Five Star Productions in producing cable television segment on diabetes

   Organized national diabetes opinion leader media training program with BMS recommended physicians

   Developed press materials for new labeling requirements for Pravachol, a cholesterollowering drug and
    assisted with directtoconsumer campaign

Senior Communications Associate, Allegheny University Hospitals                          1996  1997
Philadelphia, PA
   Coordinated media relations activities for the hospital.

   Received national coverage for both heart and kidney transplant stories

   Assisted with name change project

   Managed projects for various departments including cardiology, oncology and orthopedics (e.g.,
    brochures, newsletters, ad placements, media relations)

   Handled all special events for the hospital including the Heart Hospital Ball, Nike Golf Classic, Reds
    Bagnell Center Dedication, and Flyers Wives Carnival

   Served as online producer for production of television commercials

Public Relations Associate, Hahnemann University                                         1990  1996
Philadelphia, PA
   Developed institutional publications aimed at both internal and external audiences

   Worked with advertising agency in developing campaigns for hospital and university

   Assisted with crisis management

Advertising Promotion Manager, American Publishing Company                               1988  1990
Philadelphia, PA
   Served as promotional copywriter for several trade magazines

   Coordinated trade show booth for industry shows and meetings

Communications Associate, Jewish Federation of Greater Philadelphia                      1985  1988
Philadelphia, PA
   Attended fundraising events and developed stories for placement in the Jewish Exponent

   Worked with the public relations departments of federations constituent agencies in developing feature
    stories for placement in the Jewish Exponent and local papers, and in producing promotional materials

Public Relations Assistant, Jewish Community Centers                                     1984  1985
Philadelphia, PA
   Assisted with public relations programs and handled administrative duties for the director of public relations

Special Events Assistant, Abraham & Straus Department Store                              1982  1984


2
Willow Grove, PA
   Assisted with grand opening of store and worked with Willow Grove Mall in planning promotions for the
    store


EDUCATION

Temple University  Philadelphia, PA  Bachelors Degree in Journalism


TECHNICAL SKILLS
   Environments: Windows, WordPress, RedDot

   Tools: Microsoft Office Suite (Excel, Outlook, PowerPoint, Word)


AWARDS
   Women Health Source Winter 2017  Gold and Silver Marcom awards


REFERENCES
   Upon request




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